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Case Studies
Campaign Creator™
Tulsa Performing Arts Center
Implementation of Tickets.com’s Campaign Creator e-Communications platform opened broader, more measurable interactive marketing capabilities to the Tulsa Performing Arts Center including:
Replay Ticket Exchange®
Buffalo Sabres
Since offering “My Replay,” Tickets.com’s proprietary Replay Ticket Exchange® technology, to its season ticket holders and strong fan base, the Buffalo Sabres eliminated 300 to 400 no-shows per game, and realized the potential revenue otherwise lost from empty seats. Even more significant, the Sabres provided its loyal season ticket holders and fans with new ways to interact with the team, optimize the use of their tickets, access the best available tickets online, and enhance their experience with the team and HSBC Arena.
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Tickets@Phone™ Ticket Delivery on Mobile Phones
Royal Oak Music Theatre
Royal Oak Music Theatre is the first venue outside the sports world to offer ticket delivery to mobile phones. The theater heavily promotes Tickets@Phone on its web site, in the lobby, and through email. Patrons who choose Tickets@Phone receive tickets on their mobile phones via Multimedia Message Service (MMS). The digital ticket includes standard ticket information and a unique barcode that is scanned from the mobile phone display at the theater’s VIP entrance. This enables quick entry into the venue, and eliminates the patrons’ need to carry paper tickets or wait in a long will call line on the day of the show.
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Tickets@Phone Ticket Delivery on Mobile Phones
Washington Nationals
In its efforts to provide an exceptional customer experience, the Washington Nationals wanted to enhance fans' ability to purchase and receive tickets, as well as gain faster entry into the ballpark. The team also wanted to take advantage of the latest in ticketing technology. Using Tickets@Phone from Tickets.com, the Nationals became the first organization in the United States to deliver tickets to mobile phones.
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ProVenue® Automated Kiosk
Marbles Kids Museum
Highly anticipated films such as The Polar Express or Harry Potter consistently resulted in lengthy queues of impatient moviegoers. This scenario prompted Marbles Kids Museum to seek an alternative to buying tickets or picking them up at will call. Tickets.com recommended deployment of its ProVenue® Automated Kiosk for ticket sales and will call pick-up. The kiosk solution became a hit with moviegoers, allowing them to bypass long lines at the box office and gain faster entry into the IMAX Theatre. The ticketing kiosk also improved traffic flow and created a better overall experience for theatre patrons.
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High Demand Ticket Sales
Chicago Cubs
Every February, when the Cubs commence ticket sales for the coming season, fans clamor for the opportunity to watch their Cubbies at one of 81 regular season home games. And inevitably, demand for tickets far exceeds supply. During the past three seasons, with virtual waiting room in use during peak sales periods, the Tickets.com system handled up to 321 transactions per minute during the 2005 peak, up to 461 transactions per minute in 2006, and 478 transactions per minute in 2007 - nearly a 50 percent increase between the first and third years.
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Tulsa Performing Arts Center
Implementation of Tickets.com’s Campaign Creator e-Communications platform opened broader, more measurable interactive marketing capabilities to the Tulsa Performing Arts Center including:
- Email marketing announcements of on-sales for major events and access to password protected pre-sales
- Promotions for slower-selling events and last-minute ticket offers and sales
- Advanced venue visit planning, including parking or local merchant day-of-show promotions
- Blog creation and management
- Collection of email subscriber information via survey distribution
Replay Ticket Exchange®
Buffalo Sabres
Since offering “My Replay,” Tickets.com’s proprietary Replay Ticket Exchange® technology, to its season ticket holders and strong fan base, the Buffalo Sabres eliminated 300 to 400 no-shows per game, and realized the potential revenue otherwise lost from empty seats. Even more significant, the Sabres provided its loyal season ticket holders and fans with new ways to interact with the team, optimize the use of their tickets, access the best available tickets online, and enhance their experience with the team and HSBC Arena.
Learn more
Tickets@Phone™ Ticket Delivery on Mobile Phones
Royal Oak Music Theatre
Royal Oak Music Theatre is the first venue outside the sports world to offer ticket delivery to mobile phones. The theater heavily promotes Tickets@Phone on its web site, in the lobby, and through email. Patrons who choose Tickets@Phone receive tickets on their mobile phones via Multimedia Message Service (MMS). The digital ticket includes standard ticket information and a unique barcode that is scanned from the mobile phone display at the theater’s VIP entrance. This enables quick entry into the venue, and eliminates the patrons’ need to carry paper tickets or wait in a long will call line on the day of the show.
Learn more
Tickets@Phone Ticket Delivery on Mobile Phones
Washington Nationals
In its efforts to provide an exceptional customer experience, the Washington Nationals wanted to enhance fans' ability to purchase and receive tickets, as well as gain faster entry into the ballpark. The team also wanted to take advantage of the latest in ticketing technology. Using Tickets@Phone from Tickets.com, the Nationals became the first organization in the United States to deliver tickets to mobile phones.
Learn more
ProVenue® Automated Kiosk
Marbles Kids Museum
Highly anticipated films such as The Polar Express or Harry Potter consistently resulted in lengthy queues of impatient moviegoers. This scenario prompted Marbles Kids Museum to seek an alternative to buying tickets or picking them up at will call. Tickets.com recommended deployment of its ProVenue® Automated Kiosk for ticket sales and will call pick-up. The kiosk solution became a hit with moviegoers, allowing them to bypass long lines at the box office and gain faster entry into the IMAX Theatre. The ticketing kiosk also improved traffic flow and created a better overall experience for theatre patrons.
Learn more
High Demand Ticket Sales
Chicago Cubs
Every February, when the Cubs commence ticket sales for the coming season, fans clamor for the opportunity to watch their Cubbies at one of 81 regular season home games. And inevitably, demand for tickets far exceeds supply. During the past three seasons, with virtual waiting room in use during peak sales periods, the Tickets.com system handled up to 321 transactions per minute during the 2005 peak, up to 461 transactions per minute in 2006, and 478 transactions per minute in 2007 - nearly a 50 percent increase between the first and third years.
Learn more
