Washington Nationals To Deliver Tickets To Cell Phones, First US Organization To Use Phones To Gain Entrance To Events
Costa Mesa, CA –April 25, 2007– The Washington Nationals, MLB Advanced
Media and Tickets.com, Inc. announced today that the Nationals have become
the first major organization in the United States to deliver event tickets
to mobile phones. The technology is provided by Tickets.com, a leading
provider of ticketing solutions, following a successful test of the system
during the 2007 Spring Training season.
Nationals fans who purchase tickets on the nationals.com Website can choose to
have their tickets delivered to a mobile phone, via a MMS or picture message.
The “digital ticket” is then scanned from the phone at a designated gate f allowing
fans to quickly enter the ballpark. Derek Palmer, Tickets.com’s Chief Commercial
Officer states: “This technology will contribute to the Nationals’ effort to
provide the best fan experience by eliminating the need to carry a paper ticket,
or to wait in a will call line to pick up their tickets. With Tickets@Phone™,
fans can purchase a ticket and go directly to the admission gate.”
This mobile ticket technology adds to the lineup of other fan-convenient ticketing
solutions that the Nationals have introduced over the past two seasons.
The Nationals and Tickets.com have scheduled a Ticket Technology Fair during
the April 27th and 28th homestand against the New York Mets. The Fair will showcase
Tickets@Phone and other current ticketing technology available to both season
and single ticket holders.
Hands-on demonstrations will include My Nationals Tickets, an online management
tool designed for season ticket holders to easily manage and track their use
of tickets throughout the season on nationals.com. Through this tool, season
holders can transfer their tickets to friends and colleagues by e-mail, eliminating
the need to mail tickets or arrange to meet at the gate to share tickets. Also
on demonstration, season and single ticket holders can learn how to use Replay
Ticket Exchange®, an online tool that enables season holders to resell their
unused tickets in a sanctioned environment, and also provides single ticket buyers
a method for purchasing quality, hard to get tickets from a reliable source.
Tickets@Home, a feature that allows ticket holders to print their own tickets,
and Nationals Ticket Kiosks will also be demonstrated.
Fans can visit the Nationals Ticket Technology Fair on the 300 level concourse,
adjacent to the Red, Hot and Blue dining area. Tickets.com staff will be on hand
when the gates open through the 8th inning. All fans that stop by the Fair for
a personal demonstration will receive a free nationals.com t-shirt courtesy of
MLB.com.
Tickets for the 2007 season are available at www.nationals.com, by calling 888-632-6287,
or by visiting any of the following participating outlets: Bradford Banks, CD
Game Exchange and Olsson’s Books & Records all located throughout Washington,
D.C., Virginia and Maryland.
About Tickets.com:
About Tickets.com: Tickets.com, a subsidiary of MLB Advanced Media, LP, the interactive
media and Internet Company of Major League Baseball, is a premier event ticketing
solutions and services provider for thousands of top worldwide entertainment
and sports venues. Among the company's clients are Pepsi Arena, Greensboro Coliseum,
U.S. Holocaust Memorial Museum, Wolf Trap National Park for the Performing Arts,
The Playhouse Square Foundation, and the HSBC Arena. Premier sports organizations
and esteemed college and universities include the NHL Buffalo Sabres, several
Major League Baseball teams, Princeton University, Brown University and Syracuse
University. International clients include the Royal Automobile Club of Victoria,
the West Albion Bromwich Premiership football club in the UK, and the 2006 Olympic
Winter Games in Turin, Italy via its alliance with Milan-based Ticket One.
Media Contact:
Melanie Kuderka
mkuderka@tickets.com
714-327-5411
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