Lighthouse Theatre Warrnambool in Australia has extended its ticketing technology partnership with Tickets.com. The theatre has signed a multi-year contract renewal, which will see Southwest Victoria’s leading creative hub migrate its ticketing operations to the industry-leading ProVenue® platform.
Grossing more than $1 million in ticket sales annually, Lighthouse Theatre, located in the heart of Warrnambool, is a versatile center for performing arts with programs showcasing the very best in theatre, dance, music, comedy and more. Its recent $9.2 million renovation redefined Warrnambool’s cultural precinct and brought the venue into the 21st century, improving technology and adding versatile boutique performance space for grassroots theatre.
The migration to ProVenue® will see Lighthouse Theatre Warrnambool utilising a number of advanced features. MyProVenue™, the mobile-focused ticketing technology platform built and powered by Tickets.com, is fully responsive across all devices. MyProVenue provides visitors with a mobile experience developed for on-the-go ticket purchasing and seat selection across any digital platform.
Commenting on the contract renewal with Tickets.com, Lighthouse Theatre’s Service Manager, Xavier Dannock, said: “The ProVenue® platform will help us to build upon the 31,000 tickets that we sell each year by providing a truly user-friendly experience for our visitors. They will be able to choose their seats for any performance and we will be able to gain a greater understanding of our patrons and their behaviours.”
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