Lara Michaud, Author at Tickets.com - ProVenue • Page 3 of 4

Getting Back to Fans in Stands – Baseball Season Is Back!

April 1, 2021 – Costa Mesa, CA. Play Ball! It seems like a lifetime since the World Series at Globe Life Field. Subsequently, Tickets.com and Major League Baseball have come a long way to build a comprehensive plan by expanding technology, hardware, and services to support the reopening of stadiums across the nation to fans.

Utilizing in-depth safety precautions and security measures at the ballpark, fans can expect a safe, clean, and friendly environment to enjoy baseball. Fans can also expect more from their ticketing by utilizing Tickets.com’s powerful, enterprise-grade products, including a redesigned digital ticket purchase flow in MyProVenue™ with detailed safety information, plus pod-style seating to maintain physical distance in the upcoming season. Here are some things to expect for the upcoming MLB season:

Optimized Seating & Ticket Sales:

Clubs with limited capacity due to social distance seating considerations have optimized seating and defined purchasing scenarios in order to safely invite fans into the stands using ProVenue®, our back-office ticketing solution.
Ticket purchasing has been configured to maximize the available inventory while maintaining the integrity of the applicable “pod” or seating group.
Season Ticket holders and returning fans will be able to consume their Account Credits online to enable flexibility and get them to as many games as possible.

Digital Tickets and Increased Safety Information:

Tickets.com has made it easier than ever for fans to purchase digital tickets using MyProVenue on their mobile device or desktop, including support for Mastercard Click to Pay.
As capacity constraints lessen and more fans return, on-site messaging via QR codes may be available to help support fans making self-service purchases as a ‘contactless box office’ while continuing to limit contact with ballpark staff.
Fans can also expect staggered physical entry in some cases, reducing potential crowds as a safety precaution. Using ticket validation rules in ProVenue and more detailed ticket information on-site and on the MyProVenue digital ticket, fans will enter in ways that adhere to safe distance practices.
Additional Health Surveys will be used at certain ballparks through the MLB Ballpark app.

Frictionless Ballpark Entry :

Gate and suite entrances will also utilize a more frictionless ticket validation experience running on Alfred™, the Tickets.com mobile concierge. Alfred validates tickets and seamlessly synchronizes information with ProVenue, the back-office ticketing platform, providing ballparks with a more comprehensive look at each entrance, such as volume of fans by location.
The widespread use of digital tickets on mobile devices within MyProVenue makes entry into the ballpark simple for fans and speedy to validate using Alfred.
Using a variety of devices, such as pedestals and hand-held scanners, clubs will provide a digital and, in some cases, contactless ticket validation experience for fans. Contactless tickets use Near-Field Communication (NFC) with Apple® Wallet and Google Pay™ to make the fan entry faster by triggering validation from the mobile device when in near proximity to the pedestal or hand-held scanner. There is no need to find or scan a barcode to get into the game.

It’s time to get excited about a new season of baseball, there is history to be made with fans in the stands. Play Ball!

About Tickets.com

Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, Tickets.com has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.

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University of Nevada, Las Vegas Performing Arts Center: Live & Streaming Virtual Events

LAS VEGAS, NV – The University of Nevada, Las Vegas Performing Arts Center (UNLV Performing Arts Center) has shared a ticketing partnership for over 30 years with Tickets.com. The UNLV Performing Arts Center is host to classical music, self-titled events, performance series from New York, around the world, and more. Since 1990, Tickets.com and the UNLV Performing Arts Center have ticketed inspiring performances to the campus community.

Like so many venues, the last year for the UNLV Performing Arts Center was filled with unforeseen schedule interruptions and new restrictions for the safety and health of performers, staff, and patrons. Faced with many challenges, the UNLV Performing Arts Center and Tickets.com persevered and converted many performances to virtual events.

The Technology

Through modifications in setup and purchase flow, the UNLV Performing Arts Center leveraged ProVenue®, Tickets.com’s comprehensive ticketing solution, and MyProVenue™, the patron-facing digital ticket complement, to ticket both Live and Pre-Recorded events.

Adjustments included educating patrons on new processes, updating delivery type, adding information to confirmation emails, and generating extra email communication for virtual links close to the event(s).

Education

As part of the patron adjustment period to virtual, the UNLV Performing Arts Center created and distributed a number of videos to help explain streaming, ticketing, and accessing virtual events.

Watch “Three ways to bring your tickets with you to an event”

More resources:

Live & Pre-Recorded Events

With a mixture of tastes and disciplines, the UNLV Performing Arts Center was able to host several live and pre-recorded events. In February, the UNLV Performing Arts Center hosted “Live from the UNLV PAC: Ricardo Cobo in a Benefit Concert,” a virtual event that patrons/students could watch live with proceeds to help cover some costs the UNLV Performing Arts Center incurred due to the pandemic. Other pre-recorded events, such as “Sur La Table,” which runs through April 30^th, are available for patrons to stream during a set time period.

University of Nevada, Las Vegas Performing Arts Center

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Purchase Tickets to a Virtual Event

About Tickets.com

Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, Tickets.com has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.

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The Hartford Symphony Spotlights Virtual Events

HARTFORD, CT – The Bushnell has been host to a myriad of performances in the greater Hartford area for over 90 years. Since 1992, The Bushnell and Tickets.com have shared a ticketing relationship bringing over 20,000 performances to the community.

During the last year, the COVID-19 pandemic brought venues challenges like never before, including temporary closures and new restrictions. Throughout the pandemic, despite the restrictions and challenges, The Bushnell and Tickets.com were able to bring The Hartford Symphony Orchestra® performances to the community.

Using Tickets.com’s comprehensive ticketing solution ProVenue®, as well as MyProVenue™, the patron-facing digital ticket complement, The Hartford Symphony Orchestra held summer events with limited capacity outdoors and indoor virtual events in colder weather.

The Hartford Symphony Orchestra (HSO)

In July of 2020, HSO once again began performing live with the Summer Splash! Series. To prioritize safety for performers as well as patrons, modifications on the ticket purchase flow and ProVenue set up had to be made including attendance caps, online-only sales, extended seat definitions for COVID waivers, and disabling ticket-forwarding.

As colder weather arrived and restrictions increased, HSO created the Spotlight Series. A brand-new way to experience the HSO, the Spotlight Series performances, which are still available through June, feature smaller ensemble collections recorded at venues in and around Hartford to be purchased and viewed as a virtual event. For these events, The Bushnell created new delivery types and buyer types in ProVenue for streaming/virtual, as well as modified order confirmations to include a link with event information details. Additionally in MyProVenue, featured promotions were set up to help communicate further details on these virtual events.

The Hartford Symphony Orchestra

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Purchase Tickets to the Spotlight Series

About The Bushnell

For 90 years, The Bushnell has been central to life in Greater Hartford serving as its unique gathering place for arts, education, and community activities.

As a dynamic 21st Century performing arts center, The Bushnell presents, creates, inspires and shares the best in the performing arts; and in partnership with others, serves as a catalyst to advance education, promote economic development and build a sense of community in Central Connecticut.

Today, The Bushnell, a 501(c)(3) not-for-profit, is the State’s largest arts organization and has been deemed a “Connecticut Cultural Treasure.”

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About Tickets.com

Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, Tickets.com has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.

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The Adolph & Rose Levis Jewish Community Center Virtually Double Events with Tickets.com ProVenue®

BOCA RATON, FL – The Adolph & Rose Levis Jewish Community Center (Levis JCC ) has had a long standing-relationship with Tickets.com. Home to the Phyllis and Harvey Sandler Center for live events, the community center has served its Boca Raton patrons with a wide variety of arts and educational activities. In 2020, with doors closed, the Community Center had to find new ways to continue to serve its art lovers, music buffs, adult students, travelers, theatergoers, and film enthusiasts – so they turned to hosting virtual events over Zoom.

The Change to Virtual Events

A change of this kind can be imposing but with many attendees over 65 the change was monumental for the Levis JCC. Alan Nash, Assistant Director, Arts, Culture & Learning at Levis JCC commented,

“there was an in-depth education period for our community. We spent a significant amount of time making our community members comfortable with the technology and the offerings.”

Amidst this change, Levis JCC was also transitioning to the latest ProVenue® platform, migrating data, learning new software, and training on the go. Nash continued,

“The Tickets.com client engagement team not only worked with us to go live on ProVenue but enabled us to adapt to our new ‘normal’.”

Virtual Memberships & Event Info

In ProVenue Levis JCC set up virtual memberships and events that were sold online. Tickets.com assisted with some modifications to their email confirmations and also built conditionals into their ticket format to place event specific URLs, meeting ID’s and passwords onto the digital ticket that was delivered to the patron, ensuring they could seamlessly access their purchase. This allowed the Levis JCC to continue their process of educating and engaging with their patrons even when they could not attend in-person.

“Using virtual events has been transformative. We’ve been able to host over 140 events in the first quarter of 2021, which is what we had typically done in an entire year. Plus, with virtual our attendance has grown. In some cases, we’ve seen events with up to 5x our normal in-person sizes,” said Nash.

Recently the Levis JCC has gotten a lot of attention from these virtual events, one in particular hosted by Trudy Berlin, a 98-year-old and known in Boca Raton as the Jewish Oprah. Berlin hosts the Tuesday virtual “Ladies Room” meeting at Levis JCC. Moderating the group for almost 20 years, the event became virtual during the COVID pandemic and has nearly doubled the “Ladies” attending Berlin’s sessions.

Mike Dunham, Client Engagement, Tickets.com, said,

“It was a challenging year for everyone, we were glad to do anything and everything to help sell tickets and it was so rewarding to see the success in attendance and event volume.”

With Florida opening up, these virtual events can only add to the many community offerings provided by the Levis JCC.

About: The Adolph & Rose Levis Jewish Community Center

Established in 1983, Adolph & Rose Levis Jewish Community Center provides a broad range of enriching programs and services for individuals of all ages and abilities to meet the diverse needs of its members, the Jewish community and the community at large.

Levis JCC promotes and enhances Jewish culture, heritage and values through educational, spiritual, social, wellness and recreational programs. From preschool and summer camp, to teen and family activities, from athletics to cultural arts, adult enrichment and special needs programming as well as Boca’s chic Resale Boutique, the Levis JCC offers something for everyone.

Adolph & Rose Levis Jewish Community Center is a non-profit community agency of the Jewish Federation of South Palm Beach County.

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Purchase Tickets to a Virtual Event

About Tickets.com

Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, Tickets.com has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.

Learn More

Email Marketing: Engagement Segmentation

Simple yet effective – segmenting your email lists to focus on your engaged subscribers can help you increase your open rates & clickthrough rates.

Who is an “Engaged” Subscriber?

An engaged email subscriber is someone that has last opened or clicked an email within the last 30-90 days depending on your email frequency.

Who is an “Unengaged” Subscriber?

An unengaged email subscriber is someone that has not opened or clicked in the last 30 / 90-180 days.

Emails can be set up in CrowdConnect or your email marketing platform with a variety of rules, if/and statements to help define what works best for your business model and target the subscribers ready to open and click.

How does this help?

Engagement segments help you to track your subscribers’ level of interaction with your emails.
They help you identify subscribers who have lost interest in your content.
Focusing on engaged audiences will increase the likelihood an email will be opened, read, and your ticket purchase links are clicked – and your overall ROI.

Why Not Send to My Whole List?

Emails do come at a cost, the more emails you send, the greater cost you incur. And while the cost increases, the effectiveness of your email overall decreases.

With CrowdConnect the Tickets.com official email marketing platform powered by WhatCounts we will help you easily segment your emails and fish where the fish are.

If you are a current client check out how to easily segment your engaged subscribers and start increasing your ROI today.

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Interested in CrowdConnect

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Medieval Times Re-Crowns Tickets.com Through 2024

Costa Mesa, CA– March 17^th, 2021. Tickets.com and Medieval Times Dinner & Tournament announced today that they are renewing their long-standing partnership through 2024. Medieval Times Dinner & Tournament have entertained more than 72 million guests since becoming a Tickets.com partner in 2012. Tickets.com is proud to continue bringing the latest in ticketing technology to Medieval Times castles across the country.

Medieval Times Dinner & Tournament

Medieval Times, the number one dinner attraction in North America, has 10 castles providing adventurous experiences that transport patrons through time. Featuring heroic knights on spirited horses displaying astounding athletic feats and thrilling swordplay the venue is a hallmark of unique dinner entertainment.

“We chose ProVenue^® as our ticketing platform because of the flexibility of the system to meet our unique business needs as well as the technology stack that ProVenue was built upon. In these unprecedented times, we are enthusiastic about our renewed partnership with Tickets.com,” said Kristen Schascheck, Vice President of Sales, Medieval Times Dinner & Tournament.

ProVenue Ticketing Technology

ProVenue is the back-office ticketing solution that houses a comprehensive suite of integrated features, products, and services to help clients enhance ticket sales, marketing efforts, and overall patron experience.

Tim Snyder, Vice President of Business Development at Tickets.com, added, “Tickets.com is thrilled to continue partnering with Medieval Times Dinner & Tournament for another 3 years. The epic adventures continue in castles across the country with the help of our ProVenue platform.”

ABOUT Medieval Times

Capturing the Imagination of All Ages.

Medieval Times is based upon authentic Medieval history and is the true story of a noble family with documentation dating back to the 11th Century. Medieval Times began with two dinner/ entertainment complexes located in Majorca and Benidorm, Spain. The first North American Castle in Kissimmee, Florida opened in December 1983. Medieval Times’ Castles have since entertained more than 72 million guests.

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ABOUT Tickets.com

Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, Tickets.com has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.

Email Marketing: Emojis in Emails 🎟

Fun & Playful, Emojis: Can they help or hurt your emails?

It seems like a small thing, but the subject line in an email is a major factor in increasing your open rate.

But let’s not get ahead of ourselves – is the emoji in a subject line right for everything? Probably not.

And if we send too many emails with Emojis it can also have a negative effect on consumers which ultimately unsubscribe.

So, what’s the answer? Testing of course! Make sure you test your subject lines using A/B testing. This can help you determine if the Emoji is an attention grabber or an annoyance.

As you put your tests together, here are some best practices to consider.

It can be too much of a good thing: Just like WRITING IN ALL CAPS, too many Emojis may indicate spam to recipients.

Context is key: with thousands of Emojis you can customize your choice to be relevant.

Consider your target audience: A survey of 1,000 Americans showed that, millennials regard using emojis positively.

Email Tone: Emojis can change an email from formal to playful. If you are messaging something serious, maybe skip the Emoji.

With CrowdConnect, the Tickets.com official email marketing platform powered by WhatCounts, we will help you easily add and test Emojis to your ❤️’s content.

If you are a current client, learn more about setting up your new welcome series in CrowdConnect:

Knowledge Base

Interested in CrowdConnect:

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Email Marketing: Button Up.

Buttons, links, and other clickable actions are a major part of creating an email campaign with purpose. So, let’s get down to some strategies to help you improve your click-ability.

The link is a powerful tool that can be placed on text, and images.

Something to consider is the hover. When you roll your mouse over this link – what does it say? Does it give you context on where it will take you?

Why Use a Link?

Links are primarily used to “go somewhere.” Any time someone is navigating to a website, using a link is helpful and can be a good formula for providing more in-depth information.

Why Use a Button?

Buttons on the other hand are typically used to indicate an ACTION or getting a subscriber to “do something”, like buy a ticket. They also have the ability to stand out.

With CrowdConnect the Tickets.com official email marketing platform powered by WhatCounts you can easily add buttons and links to optimize your email performance.

If you are a current client learn more about how to set up Buttons and Links in CrowdConnect today.

Interested in CrowdConnect?

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TICKETS.COM KNOCKS IT OUT OF THE BALLPARK WITH THE AUSTRALIAN BASEBALL LEAGUE

2020/21 CHAMPIONS – MELBOURNE ACES

North Wollongong, Australia – Monday, February 15^th 2021, the Australian Baseball League (ABL) 2020/21 season has come to an unprecedented, yet successful end during the COVID-19 pandemic. Tickets.com congratulates the 2020/21 Claxton Shield Championship winners, the Melbourne Aces.

The ABL began doing business with Tickets.com during the World Baseball Classic Qualifier in 2016, and the pair signed a league deal shortly thereafter. In 2020, the ABL renewed a 5-year deal with Tickets.com. The ABL utilises Tickets.com’s ProVenue® suite of products and services offerings, including the administrative support in creating events on behalf of the participating teams, provided by Tickets.com staff.

“Unlike other ticketing platforms, Tickets.com is willing to step up to the plate and offer more kinds of customer service experiences to meet the unique needs of each client.” Shane Tonkin, GM Commercial & Marketing, Australian Baseball League.

With modified conditions throughout the 2020/21 season, Tickets.com worked with the teams to ensure that there was a solution for all of the curveballs this unpredictable season threw. With sudden changes in border closures due to COVID restrictions, cancelled games, and changes in opponents, Tickets.com and ABL were covering all bases throughout the season.

“At each turn, we adapted to the event changes by creating, removing, adjusting, and cancelling as needed. We automated refunds so that cancelled games were processed seamlessly. This allowed the ABL to offer patrons the option to have refunds added as a credit for redemption in-house or online for their next purchase. ” Hayley Dobbs, General Manager Tickets.com Asia Pacific.

Despite the fluid situation, another successful season has come to an end. Rollovers for Season Memberships and Auto Memberships Renewals are underway for the 2021/22 season, and patrons can lock in their preferred seats in advance.

“We look forward to working with ABL over the coming seasons” Hayley Dobbs, General Manager Tickets.com Asia Pacific

ABOUT Australian Baseball League

Founded in 2010 as a joint venture between Baseball Australia and Major League Baseball, and since 2016 owned solely by Baseball Australia, the Australian Baseball League (ABL) continues to thrill fans around the world with a dazzling combination of Australia and New Zealand’s best home-grown talent and top prospects from around the world.

The creation of the ABL gives Oceania’s best baseball talent the rare chance to showcase their skills in front of a home crowd and reinforces the existence of a legitimate pathway to the Big Leagues right in our own backyard.

ABOUT Tickets.com

Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, Tickets.com has been the technology provider for over 1M live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.

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Email Marketing: The Value of the A/B Test.

We all know that data is running behind so many of our marketing tactics, but we don’t all know how best to take advantage of what the data can do for us. With a few simple process changes you can make your email marketing a more effective tool in your marketing arsenal.

One of the simplest ways to make an improvement is to use data to test out your theory. An A/B email test can help you figure out what’s engaging your email subscribers and what’s not. Using a sample size of your market test 1 change and compare your Open Rate results as well as engagement metrics like Click Rate to determine which version was most effective. Use that answer to be your winning send to the rest of your target market.

Here are 5 simple A/B tests that you can use today!

Subject Lines
Image Choices
Color Choices
Promotional Offers
Placement of your Purchase Link

With CrowdConnect the Tickets.com official email marketing platform powered by WhatCounts your test results are easy to read as you analyze your subscribers.

If you are a current client learn more about how to set up A/B tests in CrowdConnect using our Knowledge Base.

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