skip to Main Content’s Alfred™ to Provide Contactless Ticketing Convenience for Fans at NASCAR’s DAYTONA 500 and DAYTONA Speedweeks Events

COSTA MESA, Calif. (February 8, 2021) – announced today its new Alfred mobile platform will power the access control for the start to NASCAR’s 2021 season with DAYTONA Speedweeks presented by AdventHealth events and the DAYTONA 500 at Daytona International Speedway. To provide a tap-and-go experience that moves fans quickly into the venue, NASCAR will validate all ticket entry for fans this week with Janam’s XT3 handheld devices powered by Alfred, a contactless solution that offers the most advanced digital ticketing technology. 

The DAYTONA 500, known as The Great American Race, draws the largest audience in motorsports for the iconic race event celebrated for its drama, pageantry and thrills along the high banks at the World Center of Racing.

Alfred is the proprietary all-in-one access control solution provided by for ticket validation. Comprehensive and agile, Alfred is directly integrated with ProVenue®, providing the back office operations with enhanced ticket tracking, ticket history, and more.  When deployed on  Janam’s XT3, Alfred delivers digital ticketing and a safe, secure, and contactless fan experience. Purchased tickets are delivered directly to each NASCAR fan’s phone and may be securely stored in Apple Wallet™ or  Google Pay™. Upon arrival at DAYTONA International Speedway, fans may simply position their phone close to XT3 and the integrated proximity-based NFC technology automatically pulls the digital ticket, accelerating validation and reducing contact between staff and fans.

“Migrating to the platform has been a great first step in our ticketing evolution across all NASCAR-owned facilities to create a more convenient buying experience and gate entry process for our fans,” said Kari Gritton, Managing Director, Consumer Strategy, NASCAR. “The Alfred technology makes mobile ticketing simple and easy, allowing use of digital wallets along with providing data collection opportunities for remarketing purposes.”

Alfred supports complex ticket validation rules including specific entry restrictions and timed admission that makes coordinating social distancing much easier. With 280 Janam devices being shared for NASCAR-owned facilities including Auto Club Speedway, Darlington Raceway, Daytona International Speedway, Homestead-Miami Speedway, Kansas Speedway, Martinsville Speedway, Michigan International Speedway, Phoenix Raceway, Richmond Raceway, Talladega Superspeedway, and Watkins Glen International, the access control solution allows NASCAR to move fans quickly and safely through its entry gates.


Janam is a leading provider of rugged, mobile computers and pedestal-mounted access solutions. Small, light and affordable, Janam’s handheld devices deliver powerful computing performance, superior barcode scanning, state-of-the-art NFC, and proven ruggedness. As a key component of contactless digital ticketing systems, Janam’s handhelds and accessories enable venues of all types and sizes to increase guest throughput, eliminate fraud, reduce costs and connect more meaningfully to their customers. Learn More.

ABOUT is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, is on a mission to disrupt the ticketing industry and provide the best live experiences.


The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Camping World Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series (NASCAR Advance Auto Parts Weekly Series) and three international series (NASCAR Pinty’s Series, NASCAR Peak Mexico Series, NASCAR Whelen Euro Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico, and Europe. For more information visit and, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).

More support for Social Distance Seating from

Costa Mesa, CA – June 18th, 2020 –  As a growing number of venues begin opening and adapting to new ticketing and seating scenarios, has been working to continuously educate venues about the innovative capabilities of the ProVenue®  ticketing system that align with the changing needs of venues.

“Our goal is to continuously provide the tools and support for successful venue operations, even in an uncertain landscape,” commented Joe Choti, Chief Executive Officer at “Venues can work with a variety of seating configurations (reserved, general admission or a hybrid) to adapt to the social distancing guidelinesBy leveraging ProVenue’s native functionality we are here to support safe ways to bring patrons back to live events.”

New Seating Configuration for Social Distance Seating

Due to the COVID-19 pandemic, there is a need for people from different households to maintain a safe and respectful physical distance to reduce any risk of cross-contamination. At live events, this means that patrons will have to enter the venue using social distancing guidelines and be seated where no one in any single party is within a pre-determined distance from another group.

With existing setup options in ProVenue, makes Social Distance Seating configuration accessible for venues in a variety of ways:

  • Reserved Seat Configuration –The ProVenue technology allows venues to configure reserved seats for Social Distance Seating using Hold Codes to limit sales of contiguous seats to a single party and automatically enforce a safe distance between groups of patrons.

When using a Reserved Seat Configuration, venues can also set permissions to limit ticket forwarding and resale actions in order to preserve social distancing with attending patrons.

  • General Admission Configuration – ProVenue also allows venues to use a General Admission Configuration for Social Distance Seating. Existing settings in ProVenue allow you to easily limit capacity for each General Admission seating area to ensure a safe distance between patrons. As social distancing rules change, the settings can easily be adjusted to increase capacity and revenue.
  • Hybrid Configuration – Like a sculptor molding clay, organizations have the power within ProVenue to create venues and seating areas of different shapes and sizes depending on their needs.  The flexibility is only bound by imagination.  For example, in a hybrid configuration using ProVenue, an organization can combine one or more Reserved Seat and General Admission areas within the same venue for the same event, offering complete flexibility and control in the configuration of Social Distance Seating options. 
  • Each organization will need to evaluate their venue configuration to determine adherence to appropriate governmental guidelines. 

The dynamic nature of ProVenue is powerful and when it comes to re-opening events under social distancing guidelines, is ready today.

If you are interested in becoming a client, please contact us at

Read more from on Social Distance Seating technology is ready for Social Distance Seating

As the country and globe phase into a new normal, venues are struggling to adapt seating to new ticketing and seating scenarios. has been busy sharing information with clients to educate them on the existing capabilities of the ProVenue® system to better prepare them for upcoming events.

“We always want  to provide venues with options,” commented Derek Argobright, Chief Technology Officer at “Venues wishing to adhere to social distancing guidelines can leverage ProVenue’s native support for Social Distance Seating.  Our products are easy-to-configure and able to support both back office and online sales.”

What is Social Distance Seating?

Due to the COVID-19 pandemic, there is a need for people from different households to maintain a safe and respectful physical distance to reduce any risk of cross-contamination. At events, this means that patrons will have to enter the venue using social distancing guidelines and be seated where no one in any single party is within a pre-determined distance from  another party.

Venue Entry Considerations:

  • Staggered physical entry into the venue and seating area(s) allows patrons to enter in a way that adheres to safe distance practices.
  • Self-service (unattended) entry kiosks provide a means for ticket validation without the need for interaction with a nearby attendant.

Seating Configuration:

  • Within a specific row, considerations may require whether a given party of patrons should have to pass by another party to get to their seats. Depending on the size of parties, that might mean that no more than two parties can be seated in the same row.
  • Within the same row, a specific number of empty seats may need to be maintained between parties.
  • Potentially, a party sitting in a specific row should not have any party sitting in a row directly in front or behind their seating location.

Each organization will need to evaluate their venue configuration to determine adherence to appropriate governmental guidelines. 

With ProVenue and MyProVenue™ venues can manage entry by configuring seats with specific entry and time slot details.  Each ticket can have an assigned group number printed on it, used to stagger entry into the venue.

The dynamic nature of the Social Distance Seating capabilities is unique.  Clients have powerful and flexible options when it comes to re-opening events under social distancing guidelines.

Social Distance Seating employs Hold Codes to determine which seats are available for sale and which remaining seats to block when a set of contiguous seats is locked for sale.  For example, if a party of five purchases seats from a group of six seats, the remaining seat will dynamically be blocked from sale.

Sports and entertainment organizations face new challenges to provide safe and secure venues for live events. Utilizing existing features available today in products from gives venues the needed flexibility and functionality to enable Social Distance Seating.

Learn more at

Ready, Set…Racing Returns in New Ways is revved up that live sports are starting to begin.    

KNOXVILLE, LA – Last Friday, amidst the empty stadiums of Knoxville Raceway, the first races hit the tracks.  The World of Outlaws kick-started a feeling that has remained dormant for so long. 

Since COVID-19 forced the shutdown of live sports back in March, fans have been waiting for this moment.  With new adjustments in protocols—including empty stadiums, social distancing, temperature checks, face masks, and a sea of hand-sanitizer— this live race is a pivotal step in the road to recovery for sports. 

Check out the video coverage of this historic first step set by the World of Outlaws:

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