skip to Main Content supports The Henry Allen Trust through the T.Cares Program in the UK

In October, through its work with Milton Keynes Dons (MK Dons) Soccer Club, through the T.Cares program donated four VIP matchday tickets to the home game against Coventry in Sky Bet League One to the Henry Allen Trust’s Treats and Wishes program.

Through the global T.Cares initiative, employees seek to support the communities where they work and live – from charity fundraising and community service, to creating unforgettable experiences for those in need.

The Henry Allen Trust was formed in memory of Henry Allen who tragically lost his battle with cancer in October 2013. At the age of 2, Henry was diagnosed with Stage 4 High Risk Neuroblastoma MYCN amplified, an aggressive childhood cancer that develops in the nerve cells. In his memory, the charity now provides essential support and advice for families battling childhood cancer as well as creating special memories through its Treats and Wishes Program.

The family chosen by the trust were treated to a once in a lifetime experience including a full stadium tour pre-match, lunch, pitch side access and were on hand for the Man of the Match presentations after the game in Club Platinum. 

Deborah, Office Manager at the Henry Allen Trust said:

“Team Henry would like to send our sincere thanks to for contacting us and providing this amazing opportunity. The Henry Allen Trust receive no government funding and rely purely on fundraising and donations and we were over the moon to receive such a generous donation, offering a family the opportunity to attend a MK Dons home game with the full VIP treatment. Our family had an amazing day out and made lots of magical memories together and we can’t wait to hear from again with future opportunities for our families.”

Commenting on the day, Natalie Jones, Internal Sales Manager at explained:

“The Henry Allen Trust and days like this embody the reason why we are so active in the local community through the T.Cares program. At we are all about the experience and it gives us great pleasure to give families going through such hard times a break from their struggle to create memories and experiences that will last a lifetime.”

For more information about T.Cares and to find out how your charity or project could get involved, visit .

You never know how big of an impact a small act of kindness can create! Adds Another Innovative Solution with Google Pay Mobile Ticketing Integration

Driven by a foundational commitment to bring the most advanced and convenient technologies to its global clients and their customers, today announced it has fully integrated with Google Pay. The integration works as a unified solution to pay for tickets and easily store passes in the Google Pay wallet, making digital payment transactions seamless and hassle-free.

Checkout is a simple click of the button and patrons choose how to pay within their Google Pay digital wallet, login and enter secure payment with Google Pay.

The first venue to take advantage of this innovative digital payment experience with Google Pay was The Bushnell Center for the Performing Arts, an award-winning facility in Connecticut. Additional partner venues will be integrating payment and passes on Google Pay into their patron experiences.

Through this latest expansion of mobile ticketing options, will offer the millions of patrons attending live events across its partner venues the benefits of Google Pay through integration with MyProVenue and MyTickets – the consumer-facing technology for managing inventory and account details.

MyTickets account holders can manage their tickets, add them to Google Pay, and enter participating venues more easily than ever before. A secure digital wallet and online payment platform, Google Pay makes it simple to pay merchants, store and retrieve event tickets and boarding passes, send money, or cash in on rewards.

Google Pay’s integration into the technology ecosystem continues to make the entire consumer journey easier and more convenient for fans to plan and enjoy their visits to live events. Included in those key functionalities are: 

MyProVenue & MyTickets
MyProVenue is an exemplary user experience for patrons purchasing tickets (from an interactive seat map or using best-available seat selection) and managing account preferences, all within a secure, responsive framework that performs beautifully and looks stunning on any device.  The added Google Pay capabilities eliminate any friction when making a ticketing purchase.

MyProVenue and MyTickets together empower patrons to manage their own ticket inventory through an intuitive control center accessible on any device–including their personal mobile phone. Patrons can view, forward, exchange, renew and now save their ticket passes to Google Pay all in one portal.

A new advancement in venue access control, Alfred streamlines the ticket validation process for patrons and venue staff by providing a frictionless venue entry experience. In addition to scanning barcodes on mobile and paper tickets, patrons at Alfred-powered venues with digital tickets stored on Google Pay-enabled smart devices can simply tap on their mobile device near the entry scanners for instant ticket validation and venue entry. 


About is a leading provider of fully integrated event ticketing solutions and services for thousands of top arts, entertainment, and sports organizations worldwide. Delivering the latest in ticketing technology, offers the advanced ProVenue® ticketing platform, which serves the core of a comprehensive suite of integrated features, products, and services that help clients enhance ticket sales, marketing efforts, and overall customer experience. is headquartered in Costa Mesa, CA, and has regional offices across the U.S. and internationally in the UK, the Netherlands, Germany and Australia.

San Jose Giants: A Season with ProVenue®

A year ago, the San Jose Giants, a Minor League professional baseball team in the Class A Advanced California League, upgraded its ticketing infrastructure to be powered by ProVenue®, the most advanced ticketing platform developed by  The decision to upgrade was based on numerous factors, including a desire to innovate its ticketing processes and fan experiences.

The San Jose Giants have been an affiliate of the San Francisco Giants since 1988, the league’s longest current working partnership. Home for the Minor League team is Excite Ballpark (formerly known as Municipal Stadium) in San Jose where more than 155,000 fans across the 2019 season watched the team qualify for the playoffs as the wild card team in the North Division. To reach the playoffs, the team went on an impressive streak, winning 10 of their final 12 games.

Choosing ProVenue followed insight from the San Francisco Giants and the prospect of offering a more efficient and friendly online purchase experience to their fans. As a Hosted Web Based Solution (SaaS), ProVenue offers intuitive ticketing and marketing processes that not only improve ease of use for fans, but also provide the venue with extensive data capture and analysis through advanced reporting technology.

ProVenue supplies complete inventory control, allowing venues and teams to sell tickets through a multitude of sales channels and ticket agents—centrally managed through the platform’s flexible permissions framework.

On the transition and its first year using the platform, Jeff Di Giorgio, Vice President of Sales at the Giants, said: “When our contract was up with our previous provider, we visited the San Francisco Giants to see how their process ran and it opened our eyes as to what else was out there. They are a big organization that is happy with their ticketing system and therefore going with was a simple choice.

“Our first 12 months on the ProVenue platform has been a real success. Not only is it easier for fans to purchase tickets, the technology has massively improved our ticket office operations. It is simple to use and takes just seconds to process an order where on our last system it could take anything up to a couple of minutes.”

Ryan Anthony, Ticket Operations Coordinator, expanded on the migration and commented: “The many reporting outlets on the platform have enabled us to capture detailed customer data, and therefore help us understand our fans better. In particular, the ‘Ticket List Export’ allows us to seamlessly retrieve every piece of data we need from a marketing standpoint. Rather than having to go to several different reports to analyze trends, in one place I can capture the buying patterns of our fans including those from specific zip codes.”  

To find out more about the ProVenue platform, visit:

Lyte Partners With

SAN FRANCISCO, Dec. 3, 2019 /PRNewswire/ –Lyte, a San Francisco-based ticketing technology platform, announced today that it has partnered with and is now a certified solution for partner venues.

This certification means Lyte will have the opportunity to work with’s global client base who can utilize its technology platform to power ticket returns and official waitlists. By partnering with Lyte, participating venue clients can seamlessly launch an online exchange where the integration will help more people safely and securely attend some of the best and most sought-after live events around the world.

“We are thrilled to have been certified by to provide Lyte’s state-of-the art services and platforms to its venue clients,” said Lyte founder and CEO Ant Taylor.

“Official waitlists and secure return opportunities provide benefits throughout the entire consumer experience journey that is a win-win for venues and patrons alike.”

Lyte offers customers who were unable to purchase primary market tickets the opportunity to buy tickets returned by original purchasers who ultimately can’t go. Customers seeking tickets may join an event’s official waitlist. At the same time, customers whose plans have changed may securely return their purchased tickets on

Both the customers seeking and those returning tickets receive a fair market offer for the tickets. Lyte’s ticketing partners, including participating’s venue clients, then issue new valid tickets with new barcodes to the next customer on the official waitlist. The process is secure and entirely automated. Lyte makes buying in-demand tickets safe, legitimate and simple.

Sold out events listed on the Lyte exchange statistically see lower no-show rates, higher merchandise and food sales and zero fraudulent tickets at the door. Lyte’s partners have access to crucial post-sellout and waitlist demand data. That data can be used to evaluate an event’s success, build consumer databases and make changes if necessary.

“We work with great partners like Lyte to provide our venue clients with reliable, and certified, solutions to build from the platform and deliver excellence in customer service,” said Chris Farrar, Director, Product and Partner Management, “We’re very pleased to offer Lyte’s platform to our venue clients.”

About Lyte
Lyte makes it easier for fans to go to more live events. Founded in New York City and San Francisco by CEO Ant Taylor, our killer fan feature is returnability. In an industry where a “no refunds and no cancellations” policy is the standard, Lyte enables fans to return their event tickets, no questions asked, to the official point of purchase. Lyte also provides a safe and official reservation booking system, offering fans who sign up a fair price for in-demand tickets. One hundred percent of the tickets bought and sold through Lyte are issued through our ticketing partners and delivered directly to fans. Lyte has delivered millions in fan savings — $1.8 million in 2018 alone. It’s only getting better from here, thanks to our growing partnerships with bands, venues, promoters, ticketers and festivals.

For the industry, we function as a full inventory management solution, including a private-label secondary market to optimize event yield for event producers. Visit

About is a leading provider of fully integrated event ticketing solutions and services for thousands of top arts, entertainment, and sports organisations worldwide. Delivering the latest in ticketing technology, offers the advanced ProVenue® ticketing platform, which serves the core of a comprehensive suite of integrated features, products, and services that help clients enhance ticket sales, marketing efforts, and overall customer experience. is headquartered in Costa Mesa, CA, and has regional offices across the U.S. and internationally in the UK, the Netherlands, Germany and Australia.

To learn more about how is transforming the future of ticketing, visit Supports Inaugural NASCAR® Innovation Summit

ProVenue®  is now live at all 13 International Speedway Corporation (ISC) racetracks! ISC owns and operates 13 of the governing tracks for NASCAR. A remarkable feat to lead the pack coming out of the first turn of first ever NASCAR Innovation Summit that took place in June.

The NASCAR Innovation summit covered the shift from traditional broad media to more personalized marketing, increases in e-commerce sales, and using platforms, data flows, and artificial intelligence to generate new sources of value.

Derek Argobright, CTO of, spoke on the panel in June about how is adapting new technological advancements paving the roadway for success. 

We are a technology company at our core.  We aim to be leaders by creating custom experiences for our clients.  If there are creative ways our clients want to engage with patrons we want to integrate a technical solution.  

<> on June 22, 2019 in Napa, California.

For example, MyProVenue and MyTickets have provided ISC with the ability to communicate with patrons prior to, during, and after an event. Both the MyProVenue™ and MyTickets™ platforms are specifically designed for the next-generation NASCAR fan experience. MyProVenue™ web application optimizes the patron’s desktop and mobile ticketing experience, providing the highest level of security, flexibility and usability in the industry, and the MyTickets™ features allow patrons to manage inventory on the go. Fans can print, donate, forward, exchange, or resell their tickets all from within their MyTickets™ accounts.

Technology, and its impact on our lives, is in a state of constant evolution and the outcomes always lead to an increasingly more closely connected world. gives clients like ISC the ability to shift gears, when and if appropriate, as the industry evolves with offerings like The Registered Developer Program that supports third-party solution providers with deep integrations into ProVenue® via APIs and data services. Added Argobright: 

Providing patrons with choice and flexibility is a core requirement for our customers; we are white-label, we promote the brand of the venue, and support multi-channel distribution through companies like Experience™, Groupmatics™, Groupon®, and Fevo™.

ISC and have been in partnership since April 2018 and will continue to provide ISC with leading technologies and unrivaled accessibility for its patrons.

To learn more about our feature products, please visit

Mastercard’s New Guest Checkout Option Launches on’s Advanced Ticketing Technology Platforms has partnered with Mastercard® to integrate a faster, smarter and more seamless checkout technology into the innovative ProVenue® and MyProVenue® ticketing systems. 

Venues and their patrons can now use their Mastercard in the new password-free guest checkout option that lets you check out quickly in just a few clicks reducing the time spent manually entering account information.

How does it work? 

Built upon global payment industry standards, checkout with Mastercard is fast, simple and secure. Enrolling is easy, then making a purchase is even easier. Just look for this payment icon and simply click to pay.

  1. Enter your user ID
  2. Review your Mastercard payment and shipping information
  3. Confirm your purchase

Who does it help?

For participating venue partners, it is intended to deliver reduced shopping cart abandonment rates and creates a frictionless experience through a more efficient checkout solution. For patrons, it will optimize the overall experience with fewer steps and more payment choices. works with partners like Mastercard® that make it easy to experience everything.

SplitSeasonTickets Joins the Ranks of Certified Solutions

SplitSeasonTickets, a California-based ticketing solutions company, has been Certified to use the ProVenue platform where it joins a select group of ticketing technology platforms. As a Certified Solution, SplitSeasonTickets may collaborate with venue clients to further build powerful consumer experiences for attending their live events.

Historically, fans not necessarily interested in full season packages had to utilize a common workaround whereby a group of fans would collectively purchase a full season package and then devise their own means to fairly distribute the tickets between each of the group’s buyers.

Dan Bartlett, founder of SplitSeasonTickets and a San Francisco Giants season ticket holder himself, decided to streamline ticket distribution for collective buyers.

Bartlett realized that, “year after year it was a hassle to figure out who gets which game.” With that in mind Bartlett created a software program that shares tickets electronically and without the need for manual distribution.

The SplitSeasonTickets solution groups season ticket holders with other participants in their collective, known as ‘Share Partners.’ The solution makes it easier to manage partners and tickets where tickets can be assigned/forwarded throughout the season or by using a fantasy style draft before the first game.

A fantasy style draft option according to Bartlett, allows all Share Partners to “select the games that best match their priorities.” In addition to providing a method to share tickets within a fan collective, SplitSeasonTickets helps season tickets holders find new Share Partners through a broader marketplace feature.

Understanding the value this software would bring to teams, Bartlett noted,

“over time season ticket holders lose partners for various reasons. Adding in a Partner Matching capability was the next logical step. Helping these accounts find new partners is helping these accounts renew.”

The new feature allows season ticket holders to reach beyond their friends and families to identify potential new Share Partners through the program and it gives sales representatives a viable option to help troubled accounts renew.

Teams across professional sports, such as the Giants, have benefitted from the SplitSeasonTickets solution for years. Encouraged by the success of the technology, Bartlett’s organization decided to broaden its reach by initially becoming a member of the ProVenue® Registered Developer Program and now achieving the status of a Certified Solution.

“Our goal is to be a partner in a team’s ticket sales renewal strategy and a key support tool for sales staff and season ticket holders. The integration with supercharges our platform and will help additional clubs offer the technology to their fans,” Bartlett stated.

Russ Stanley, Senior Vice President of Ticket Sales & Services for the Giants stated, “With SplitSeasonTickets, we have an automated draft system and thanks to the integration, it is so much more powerful because it’s all electronic.”

The innovative solution creates additional opportunities for single ticket sales explains Stanley, “If there’s a particular game that fans in a partnership didn’t get because one person got it and the other four people didn’t, we can now market to those people and say ‘hey, saw that you didn’t get this game against the Dodgers, if you want it, we’ll sell it to you.’ There are many opportunities in SplitSeasonTickets data for marketing single ticket sales.” Looking at what games are requested the most gives us data points for marketing, primary/secondary demand and single game pricing.

Chris Farrar, Director of Product and Partner Management for explained:

“SplitSeasonTickets offers something unique to our clients and their season ticket bases. We know it will help a wider network of fans experience live events as teams will be able to make the sharing of season tickets less manual and premier events much more accessible.”

Discover the ProVenue experience by learning more about how is transforming the future of ticketing with ProVenue and the Registered Developer Program.

A Constant State of Evolution

October 29th, 2019 – The live experience industry’s leaders recently convened in San Francisco at the FutureTixSymposium, which included a panel with’s Joe Choti (President & CEO) and Derek Argobright (Chief Technology Officer), to share fresh perspectives on the evolution of technological and experiential challenges and ways to improve partnerships.

This session featuring also included Mario Alioto, EVP, Business Operations, San Francisco Giants; Dan Teree founder, Big Neon / co-founder Tari, Big Neon / Tari; Larry Martin, SVP, Business Development, Gametime; and Steve Machin, GD of Ticketing Strategy & Innovation, FanDragon Technologies; and was moderated by Maureen Anderson, President & CEO, International Ticketing Association.  

After opening with each panelist describing their opinion of the current state of the industry, a thoughtful discussion ensued around the challenges facing the industry that sometimes can be in a fragmented and worried state.  

Following these sentiments – Argobright commented on the need to have collaborative focus on event discovery and engagement to compete with the fragmentation and distractions of today: 

“People are not going to buy what they don’t know about. Through emerging technologies, we are helping them discover events that interest them, propelling them off the couch and into a live experience.”

Discussions continued around Omni Channel Distribution, a method of selling and managing ticket inventory through multiple sources.’s innovative ProVenue® platform uses live inventory among each purchase channel with complete control.  This provides its venue partners with opportunities to maximize event awareness and pull those new customers off the couch and out to the event.

The balance of the conversation centered around the future of the live event industry.  Each panelist commented that with tomorrow’s challenges, the live event industry needs to work on improving accessibility, fairness, transparency, ease of use, and creating standards with the customer experience always being the central focus.  Panelists also agreed that the trend toward open source fosters collaborative success – as embodied by the Registered Development Program (RDP). Choti commented that: 

“We are primed and ready to build the experience for our partner clients and their patrons by developing software that is agile, user-friendly and open to change.”

Anderson summarized this panel-led experience:

“As a group they were particularly open, transparent and honest about the obstacles and opportunities in the industry today.  But they were especially great when they collectively transitioned from being a group of technologists and c-suite leaders to being actual consumers with the passion of what it will take to answer the call to move the industry forward and that beyond all the technology is the need to listen.”

To learn more about how is transforming the future of ticketing, visit

To learn more about FutureTix, visit

El Paso Hosts MiLB Innovators Summit and Second Annual Ticketing Symposium Presented by

This October, representatives from approximately 90 Minor League Baseball™ (MiLB™) teams headed to El Paso, Texas – home of the El Paso Chihuahuas™ – for the MiLB Innovators Summit™ and Ticketing Symposium presented by

For years, and MiLB have worked together to push customer experience boundaries and transform the future of sports and entertainment. The three-day summit provided an opportunity to showcase creative ideas and engage in wider discussions about ticket sales, marketing, operations and more.

Industry leading ticketing software ProVenue, developed and powered by, was the focus during day one of the Ticketing Symposium. It provided current and potential MiLB clients the opportunity to learn more about the innovative uses for ProVenue to help build brand loyalty and incentivize fan behavior.

During the symposium, partners shared ticket sales strategies and beneficial philosophies with technology experts, marketers and executives. FIS, international providers of financial services technology, unveiled possible new features through ProVenue which could allow teams to improve fan experiences exponentially before a given event. Fevo, a member of the Registered Developer Program, also explored the value of group sales campaigns as a means to enhance single game sales.

Another area of rapid growth is the number of MiLB teams employing T.Cares, an initiative that partners teams with nonprofit organizations to support local communities. Regarding the T.Cares initiative, Bucky Heath, head of marketing and strategic partnerships at said,

“It was an honor to share insight and information about our T.Cares and to have the opportunity at the MiLB Innovators Summit to express our commitment to the service and purpose.”

“We are in the business of creating experiences and through our work with the Shriners Hospitals for Children and the Special Olympics in particular, we’re in a position to deliver memorable experiences for some truly inspirational individuals,” said Heath.

Speaking at the event, Tim Snyder, vice president of business development at, said,

“At, we have made it our mission to bring technology to our partners that supports their mission to develop and grow the best fan relationships. This year’s Ticketing Symposium comprised an excellent lineup of technology experts and our current partners and clients, and it showcased our ever-expanding partnership with MiLB.”

To learn more about how is transforming the future of ticketing, visit
To find out more about the MiLB Innovators Summit, visit

Special Olympics New York Hit a Home Run with T.Cares

The 2020 Olympic Games in Tokyo are fast approaching. To celebrate baseball’s re-introduction to the Games, teamed up with Special Olympics New York, inviting more than 20 fans to enjoy a professional baseball game as guests of the T.Cares program.

Special Olympics New York provides all-year-round sports training and athletic competitions in a variety of Olympic-style sports for all children and adults with intellectual disabilities. Athletes gain confidence and build a positive self-image which carries into the classroom, the home, the workplace, and the community.

In support of their 6,000 competitions, the Special Olympics organization hosted more than 200 fundraising activities throughout the year.

Partnering with Special Olympics New York in August, invited more than 20 athletes to witness a Buffalo Bisons baseball game. Among the T.Cares guests were Randy and Paris, who enjoyed their first-ever live baseball experience.

Randy said it was “exciting and fun,” and Paris appreciated sharing the entire experience with her “Special Olympics family.”

Randy, Paris, and fellow T.Cares guests enjoyed a Bisons victory, 5-4 over the Toledo Mud Hens—another T.Cares success joining with like-minded community organizations to create unique and memorable experiences for fans.

For additional information about Special Olympics New York, to learn more about getting involved, or to make a donation, please visit

For more information about the T.Cares program, visit 

Back To Top