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Customer Case Study: Harlequin Theatre

The Harlequin Theatre and Cinema is a multi-purpose arts venue in Redhill, Surrey, UK, with an auditorium that can be adapted from a 494-seat venue to a 600+ standing capacity space. Alongside is a bijou 100-seat cinema, screening the latest films and event cinema presentations.

The venue is open all year round and with such a variety of performances, it has become a treasured asset within the community.

“We have around 70,000 customers attend events each year, with the total estimated footfall to be double this with many more who visit to use the venue’s facilities,” explains Ian Orrick, Front of House Manager.

“We host around 150-200 live events – including a run of over 40 pantomime performances during December – plus over 1000 cinema screenings each year and building on this, in 2018 we’re embarking on bringing theatre to outside spaces as we focus on engaging the local community even further.”

As a longstanding client, The Harlequin Theatre made the decision to migrate to the ProVenue® ticketing platform to help the venue be more competitive in the ever-expanding digital marketplace.

“We have built up a great relationship over a number of years with the team, whose customer service and market awareness has always been impeccable, and so we had no hesitation in moving to ProVenue®”, says Ian.

“The system’s responsive design allows us to compete more effectively across digital platforms by making us more accessible to online bookers using tablet or mobile, and the interface is also clearer and slicker than anything we’ve used previously.”

As®’s most advanced platform, ProVenue® has been developed with the venue and its patrons at the forefront. It is a fully integrated ticketing solution that allows clients to capture, access and own consumer data, enabling them to build a picture of the buying habits and preferences of their patrons. With the help of the advanced reporting tools, venues can then design and implement targeted marketing campaigns to sell tickets effectively.

In addition to the enhanced digital capabilities provided by ProVenue®, the team at the Harlequin Theatre cite batch printing amongst their favourite features: “The printing feature has meant that our organisation of tickets – and the time spent printing them – has greatly improved, meaning that we are able to better use our time elsewhere.

“As well as batch printing, ProVenue®’s user-friendly interface allows event administration and ticket selling to work in tandem, and with it being a web-based programme we can now work from any computer in the venue”, confirms Ian.

And, with the impending introduction of the new General Data Protection Regulation (GDPR) laws, the Harlequin Theatre continues to be encouraged by the work of the team at®: “® are a great company to have a relationship with and as we move towards GDPR in May, it is reassuring to know that we have such a great team and product to work with.

“During the initial transfer to ProVenue® they were attentive, informative and ultimately very patient. Subsequently, they are always happy to help with queries we have and communication regarding any upcoming upgrades is always punctual and easy to understand.”

For more information about the Harlequin Theatre, visit

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