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Double celebration for Pavilion Theatre Rhyl as celebrates 25-year partnership

The Pavilion Theatre in Rhyl celebrated its 25th anniversary this month, with a special Gala Concert. Over the last quarter of a century an eclectic mix of artists and performers have appeared at the seaside venue, with by their side since the very start.

As the third Pavilion in Rhyl with a longstanding history that dates back to 1891, the current Pavilion Theatre has employed three of its ticketing staff since its opening in 1991 – operations manager and deputy manager Val Simmons, box office supervisor Tina Evans and box office assistant Donna Battisa.

To celebrate the 25-year anniversary, a special poster was presented to the three staff members by and was signed by all the team currently working at In that time, the theatre has progressed from using the original DOS system Pass1 to using’s ProVenue suite of products to manage all ticketing requirements.

In recognition of the theatre’s development and strategy to constantly evolve and innovate its business processes, the Pavilion also uses customised web page solution ProVenueOnline® to facilitate 24/7 online sales and ProVenueConnect™,’s all-in-one email marketing software that provides customers with the essential features needed to create, send, track and profit from email marketing.

Operations manager Val Simmons has worked closely with since starting at the Pavilion. Speaking on the partnership, Val said: “Since we first engaged in 1991, we have not only seen our systems and processes advance greatly but also our relationship with the staff there.”

“The support desk is always on hand to resolve any queries that we might have and the onsite training provided is excellent. We’ve really enjoyed working so closely with the team over the last 25 years and look forward to many more!”

On Sunday 18 September, Rhyl Pavilion celebrated its 25th anniversary with a special Gala Concert, which featured an all Welsh cast. Former X-Factor runner-up Rhydian led the performance, alongside popular local actress Rebecca Trehearn and Holywell boys Richard and Adam Johnson, who were operatic finalists on Britain’s Got Talent.

The Pavilion is renowned for its variety of productions and events, making the flexibility of its ticketing system an important feature for Val and her team: “We need to be able to determine how and when we sell tickets and thanks to, we are able to manage the sales process ourselves very easily and efficiently.”

Derek Palmer,’s managing director and executive vice president, international, said: “On behalf of all the team at I wanted to say a huge congratulations to Val and her colleagues at Pavilion Theatre Rhyl for achieving this fantastic milestone. Pavilion Theatre Rhyl have been long term clients of and the relationship is one of true partnership.

“I am delighted that we can continue to offer the products, technology and service to support their determination to innovate and succeed and I am sure there will be many more amazing shows and milestones achieved in future years.”

The 1031 seated Pavilion Theatre attracts visitors from North Wales, the Cheshire border region and beyond and hosts a wide variety of shows including West End musicals, orchestral concerts, ballet and contemporary dance, stand-up comedy and community theatre.

For more information on the Pavilion Theatre, Rhyl, visit

If your venue is celebrating a milestone anniversary then we want to hear from you! Get in touch with the team

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