Get the candles ready, it’s time to make your patrons…
An automated welcome email series can be a great way to start your email subscriber relationship off right.
An underestimated yet easy process to implement, the welcome series email campaign can yield high performance.
What’s great about this tactic is that you can set it up when you have downtime between events, or really any time of the year.
What Is a Welcome Series?
This is the email introduction to your new email subscribers to your venue, performer, or event brand. Over a “series” of emails, the goal is to build awareness, and affinity that will not only help you to sell tickets but also to help you keep them as part of your subscriber circle.
Planning & Timing.
One of the fundamental elements to the series is the “Welcome” notion. Consider timing. You probably would scoff at a “Welcome” message if it came too late or if you’d already been receiving emails from this address for a while. So, start fresh with those new subscribers that just signed up and those new ticket purchasers with an immediate message.
As a series, it’s important to follow up on your welcome. Consider this as the show and tell the message. This is the time to show your new subscribers the benefits you offer and how you will reward them with ticket discounts, new events schedules, and more.
Follow Up Again.
Engage with your subscribers and ask them to share with you what they like or any key information to help you build affinity.
For example, do you prefer these kinds of events? When is your birthday?
Note about asking information: You should always be transparent! Anytime you are collecting information it is very important to explain how that information will be used. If you are collecting a birthday, tell the patron why. For example, to provide a birthday discount on tickets.
With CrowdConnect the Tickets.com official email marketing platform powered by WhatCounts, you can easily create and automate a Welcome Series.
If you are a current client learn more about setting up your first welcome email in CrowdConnect, check out the