Email Marketing: Image Size Matters

Does my image size matter in my emails?

The short answer is yes.

Too large of an image file can cause rendering delays, impact deliverability, and mess with your formatting. Too small of an image can become blurry or out of focus.

Here are a couple of standards used today to get you started:

Generally, best-fit images tend to be 600px-620px wide while the length is often adjustable to the design.

Text on images should be large enough to be legible when images are sized down on a mobile device.  If there is a legal copy or small print that should be done with HTML live text if possible.

Quick Tip:

A background can help with email width if you want to extend it beyond the image to adjust with the subscriber screens.

Images typically can be one of the three file types: JPEG, PNG, or GIF format.

• PNG files are best for retaining resolution and transparency (if that’s what you need).
• JPEG/JPG files are sometimes smaller file sizes and work better for photos
• GIF files are used to incorporate motion into your emails.

File type must be determined BEFORE uploading the image to CrowdConnect.  Once the file is loaded, the file type cannot be changed.

Quick Tip:

Always include ALT text just in case your subscribers have images disabled.

There are many more factors to consider when creating your best and most appropriate email design.

If you are a current client:

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