Email Marketing: The Value of the A/B Test.

We all know that data is running behind so many of our marketing tactics, but we don’t all know how best to take advantage of what the data can do for us.  With a few simple process changes you can make your email marketing a more effective tool in your marketing arsenal. 

One of the simplest ways to make an improvement is to use data to test out your theory.  An A/B email test can help you figure out what’s engaging your email subscribers and what’s not.    Using a sample size of your market test 1 change and compare your Open Rate results as well as engagement metrics like Click Rate to determine which version was most effective.  Use that answer to be your winning send to the rest of your target market.

Here are 5 simple A/B tests that you can use today!

1. Subject Lines
2. Image Choices
3. Color Choices
4. Promotional Offers
5. Placement of your Purchase Link

With CrowdConnect the Tickets.com official email marketing platform powered by WhatCounts your test results are easy to read as you analyze your subscribers.