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Email marketing is one of the most measurable marketing tactics you can use to track your ticket sales. You can look at everything from who opened your emails to what they clicked on as well as learn about their behavior. It all starts with knowing your reports. Are you ready to dive into your data?
What kind of reports are most often used?
The most commonly used email reports are deployment reports. These reports provide a detailed, in-depth overview of who receives, opens, and clicks on your emails. This information is essential in understanding the reach and impact of your sent emails, so you can go back and see what is effective and improve your email marketing and overall ticket sales.
Common metrics in Deployment Reports:
- Total emails sent
- Total emails delivered
- Volume of unique subscribers that opened the email
- Volume of unique subscribers that clicked in the email
Analyzing your email reports:
Consider what it is you actually want people to do after they read your emails before looking at the data. Are you just looking to see who read the email?
Looking at who clicked on your event? Hone in on that click-through rate.
In CrowdConnect you can quickly see and access your reports in a dashboard view for easy-to-read insights.
If you are a current client, learn more about Deployment Reports on our Knowledge Base.
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