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T.Magazine Erie County Fair

Erie County Fair | The Best of Summer with Digital Tickets

T.Magazine 2022
1. Jackson Hole Rodeo: There is No I in Team
2. NASCAR Speeds Ahead with Ticketing Technology
3. Wolf Trap Celebrated its 50th Anniversary in 2021 with New Technology
4. Erie County Fair | The Best of Summer with Digital Tickets
5. Tampa Bay Rays | The Walk Up Game
6. Medieval Times | Royal Re-Opening with Strong Communication
7. Phillies | Always Loyal with Stored Value
8. Hickory Crawdads | Migrating to Tickets.com ProVenue Ticketing Platform
9. Youngstown State University | Digital Tickets
10. Exploration and Reinvention in Memphis with the Museum of Science & History (MoSH)
11. Mets | Data Solutions in New York
12. Lancaster Barnstormers | Opening Up to the Community
13. paranaple arts centre | Devonport, Tasmania, Australia
14. Spring Training | Surprise Stadium

Hamburg, NY  Tickets.com and Erie County Agricultural Society made history at the 181st Erie County Fair (Fair) in Western New York in the summer of 2021. For the first time ever, the ‘Best 12 Days of Summer’ admission tickets were sold exclusively online through MyProVenue™, the Tickets.com web application for digital tickets. 

Under the cloud of the pandemic, the Fair had a compressed timeline for planning, marketing, and selling tickets to their GUSTO Grandstand events as well as fair admissions. Events and operations were pulled together in just over 80 days once state and county officials provided final approval and guidelines when normally the planning process would be a year in the making. That’s 285 days less, for those of you doing the math.

 

The 2021 Fair Experience

Though the team knew the Fair would not look the same, it would remain true to the values and traditions that are reminiscent of the annual event. The team was anxious to provide families with the opportunity to create memories in person, get back to tradition, where patrons could immerse themselves in a world of ‘Summertopia’ with the traditional crazy foods, cute animals, top-notch competition, spinning rides, and just plain fun entertainment.

The adjustments started with online-only ticket sales while in previous years patrons could make purchases in retail locations. Ticket inventory was adjusted and re-adjusted for events at the Fair Grandstand, the aisle walkways were widened and vendors were limited to increase social distance, and the Fair also offered free parking to limit contact touchpoints.   With staffing shortages, the 2021 Fair was very different.

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