Email Marketing: What Do You Prefer?

Do you want to deliver carefully personalized, deeply engaging content to your patrons and subscribers? All you have to do is ask them.

A preference site campaign is a great way to provide your subscribers options. That way they can decide exactly what type of content to receive from you.

The more you know about a subscriber, the more targeted content you can create to increase their engagement. Sell the right event to the right patron.

What is a preference site?

An email preference site (or center) allows your subscribers to choose from a variety of settings to help improve your communication with them. Preference centers build trust and relevance into your marketing campaigns by giving your subscribers greater control over the communication flow. The more control you give recipients, the more likely they are to engage positively with your brand.

Consider what to ask.

Frequency of messages
Kinds of messages (newsletters vs. special offers)
Their personal interests: events / genres of events you offer (concerts, sports, etc.)

Did you know?

Personalization increases subscriber and patron loyalty. And as a result, subscribers are willing to share more information with you.

In CrowdConnect you can quickly build a preference site campaign that will help you reach your communication goals.

Interested in CrowdConnect? Learn More

Email Marketing: Sign Me Up!

Big event coming up? Without potential patrons to get the message, you are losing sales.

Establishing a direct, personal communication with your patrons is vital to increasing your ticket sales.

One of the easiest ways to increase patron acquisition is to create a sign-up form to capture email addresses, mobile numbers, and more.

What is an Email Sign-Up Form?

It’s a web-based form that helps you to collect email addresses of potential patrons.

Did You Know?

Even if you have a subscriber base – Marketing databases naturally degrade about 25-30% every year? Sign-up forms can help you with an acquisition strategy and ultimately improve your ticket sales.

Considerations.

The Look & Feel of the Form

Think about the patron experience you want to create. While pop-ups are very noticeable as they take over your webpage, some patrons may find them to be a nuisance.

Based on what you know about your patrons, you should choose the creative that works, for example: creating a lightbox or an iframe.

What is a Lightbox?

A lightbox is another word for pop-up. It is a module that takes over a webpage browsing window and prompts a patron or prospective subscriber to take an action.

When you use a lightbox or a pop-up, consider limiting its presence to the homepage and/or using a promotion offer.

For Example: You can get X% off your first ticket purchase if you sign up for our email newsletter.

Depending on the sign-up form, you may want to limit this to new site potential patrons rather than everyone who lands on the page.

Another option is to embed your form onto your website as an iframe.

What is an IFrame?

An iframe also known as Inline Frame is code that allows you to embed content into your website. With an iframe you can add your sign-up form onto your homepage or on a contact us page while keeping your full website branding(?).

Other options.

You can also create full page forms that you can customize and host in CrowdConnect.

CrowdConnect has an easy-to-use options so you can quickly build pop-ups, full pages, and iframe forms that can be hosted either in the CrowdConnect cloud or installed directly on your web page.

If you are a current client learn more about setting up the form that works best for you.

Pop-up Forms

IFrame & Full-Page Forms

Interested in CrowdConnect? Learn More

University of the Pacific Shoots Hoops with Tickets.com Technology

Costa Mesa, CA (May 28th, 2021) – It’s official, the University of the Pacific, home of the Tigers, has announced Tickets.com as their new point guard for ticketing just in time for the Men’s and Women’s Basketball season ticket renewals. In addition to basketball, Tickets.com will also be used for Baseball, Softball, Volleyball, Men’s & Women’s Water Polo, and the Conservatory of Music.

“We’re thrilled to be chosen as the official ticketing software provider for the University of Pacific. Our ProVenue technology will help enable students and patrons alike to enjoy a safe and secure event experience,” Tim Snyder, Vice President Business Development, Tickets.com

The Latest Ticketing Technology

The University of the Pacific will be operating on the Tickets.com suite of ticketing software including the ProVenue^® platform, a full-service integrated ticketing solution designed to enable ticket sales, capture and optimize patron data.

In addition, the University of the Pacific will be showcasing their own brand to patrons utilizing MyProVenue™, the patron-facing web application, entirely devoted to optimizing the patrons’ desktop and mobile ticketing experience. The intuitive interface streamlines the actions of buying tickets and managing account preferences, all within a responsive framework that works flawlessly on any device. MyProVenue focuses on the University of the Pacific patron experience, providing a higher level of flexibility and usability compared to traditional e-commerce platforms.

To complete the seamless ticketing experience the University of the Pacific will be utilizing Alfred as their complete all-in-one access control solution from Tickets.com. Using Alfred, they can streamline attendance, and create a frictionless venue entry for patrons and box office staff.

And More

The University of Pacific is dedicated to advancing their technology and plan to explore the over 80 registered developer solutions offered from Tickets.com,

“We felt like the Tickets.com system would be the best fit for Pacific Athletics. It offers us technology that we did not have before, while also being easy to use for our fans. ” Director of Athletics Janet Lucas.

The Registered Developer Program allows for third-party applications to become certified and integrate with ProVenue via API to expand delivery, transactions, reference, account / inventory management, market offers, and more. Plus, this program offers data feeds, and database replication to push innovation and clients’ needs at the forefront of Tickets.com solutions and the possibilities are endless.

For more information the University of the Pacific, check out their website.

Interested in Men’s & Women’s Basketball Season: Click Here

About Tickets.com

Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Tickets.com works with over 37 universities, is the official league ticketing provider for MiLB, USL, and Nascar.

Established in 1995, Tickets.com has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.

Learn more about our software and services.

If you are interested in becoming a client, please contact us.

Email Marketing: Tracking Conversions & Marketing Source Code

So, you’ve got your communication plan ready to go on email. But how will you know if your emails are driving up ticket sales? Conversion tracking!

What is Conversion Tracking in emails?

A “conversion” is typically when a subscriber performs an action like “Open” or “Click” within a message during a certain time frame.

But what happens after someone clicks “Buy Tickets”? To truly see conversions, you have to get to the purchase data.

CrowdConnect, the Tickets.com official email marketing platform powered by WhatCounts, works seamlessly with ProVenue® to take your clicks further. Marketing Source Codes, created in the ProVenue ticketing platform, help you easily track performance beyond the click and right into sales. Marketing Source Codes can be embedded in purchase links in CrowdConnect templates to determine the success of specific email campaigns.

If you are a current client, learn how to set up Marketing Source Codes with CrowdConnect and start tracking your conversions better.

Knowledge Base Portal

Interested in CrowdConnect? Learn more here.

Email Marketing: Personalization & Dynamic Content

Personalizing content can get tricky when you are trying to message all of your subscribers.

Fortunately, dynamic fields make it easy to customize messaging without creating each individual email.

What is dynamic content in emails?

Dynamic content in emails are pieces of information from your subscriber contact within your email marketing database that be used to quickly pull information into your messages.

What are some examples of dynamic content?

Subscriber name
An image attributed to that subscriber

Why does personalization matter?

Adding personalization to messaging is the number one tactic used by email marketers to improve performance.

With CrowdConnect, the Tickets.com official email marketing platform powered by WhatCounts, we will help you get personal.

If you are a current client, learn how to set up dynamic content in your messages and start increasing your email engagement today.

Knowledge Base

Interested in CrowdConnect? Learn more here

San Francisco Giants Offer More Fan Ticket Options & Vaccinated Seating Sections

San Francisco, CA (May 3^rd, 2021) – Earlier this month, the San Francisco Giants welcomed baseball fans back to Oracle Park with limited seating capacity. As is the case with the rest of the live event world, seating capacity continues to evolve as health conditions improve. By their second homestand, the Giants were able to expand seating capacity by introducing vaccinated sections within Oracle Park.

The new vaccinated seating sections are separate from the physically-distanced, pod seating areas and allow for more fans to attend upcoming games.

With these sections now on sale to the public, fully vaccinated fans can choose to purchase single tickets, tickets for odd-numbered party sizes, or buy tickets for larger groups. Additionally, socially distanced seating pods remain a viable option for any fan. The ticket purchase options are managed within MyProVenue™, the patron-facing web application for tickets organized by each protected sales group. MyProVenue allows the Giants and Tickets.com to efficiently manage the seating inventory to ensure that the new vaccinated seating sections won’t overlap with the pod-seating sections. Ashley Connor, Sr. Manager Ticket Solutions, San Francisco Giants commented,

“Protected Sales Groups allowed us to offer fans seating at their comfort level while managing complex seating requirements. We recognized that optionality is important to fans as we gradually increase seating capacity based on approval from local public health officials. Protected Sale Groups enables us to rollout vaccinated or social distance seating based on fan demand without rescaling the seating manifest in advance.”

At Oracle Park

On site, the Giants used Near Field Communications (NFC) ticket scanning at entrances and kept fan contact to a minimum by seating fans at a physical distance from one another. Using the Janam® handheld scanners, Apple Wallet™ & Google Pay™ NFC digital tickets are validated by Alfred™, the all in-one access control solution from Tickets.com.

As capacity constraints continue to evolve, the SF Giants and Tickets.com stand ready make quick adjustments to deliver the best fan experiences at the ballpark.

Learn More about the Single Game Tickets & Vaccinated Sections

Learn More About the San Francisco Giants

Check out their schedule to get Tickets

About Tickets.com

Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Tickets.com has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.

Learn more about our software and services Contact Us

Chicago House Athletic Club Kicks Goal with Tickets.com

Chicago, IL (April, 22, 2021) – Tickets.com announced today that is has become the official ticketing provider for the Chicago House Athletic Club (Chicago House AC), Chicago’s newest professional soccer club. The Chicago House AC soccer team is part of the National Independent Soccer Association and will begin its inaugural season this August powered by Tickets.com. With a home-town emphasis, the Chicago House AC puts Chicagoans at the core of its vision.

“We’re excited to be partnering with Tickets.com as our official ticket sales and service provider. By utilizing their ProVenue platform, we will be delivering the finest ticketing experience for our supporters in the sports industry,” says Chicago House AC Chief Revenue Officer, Steve Livingstone. “We look forward to providing a user-friendly and seamless online purchasing and ticket management process for all of our fans with Tickets.com as part of our House.”

The Latest Ticketing Technology

The Chicago House AC will be utilizing the Tickets.com ProVenue® platform, a full-service integrated ticketing solution designed to enable ticket sales, capture and optimize fan data. The ProVenue platform is a browser-based, hosted web application that offers limitless possibilities for Chicago House AC ticketing. The ProVenue platform has no virtual limit on the number of venues, hold codes, events, packages, buyer types, price scales, prices, and service charges that can be set.

In addition, the Chicago House AC will be showcasing their own brand to fans utilizing MyProVenue™, the fan-facing web application, entirely devoted to optimizing the fans’ desktop and mobile ticketing experience. The intuitive interface streamlines the actions of buying tickets and managing account preferences, all within a responsive framework that works flawlessly on any device. MyProVenue focuses on the Chicago House AC fan experience, providing a higher level of flexibility and usability compared to traditional e-commerce platforms.

At the Stadium Entrance Gate

To complete the seamless ticketing experience Chicago House AC will be utilizing Alfred as their complete all-in-one access control solution from Tickets.com. Using Alfred, the Chicago House AC will streamline attendance, and create a frictionless venue entry for fans and box office staff.

“Tickets.com is thrilled to provide the Chicago House Athletic Club with the latest ticketing and venue technology and to help them kick off their season while bringing fans premium ticketing experiences. ” Tim Snyder, Vice President Business Development, Tickets.com

About Chicago House Athletic Club

Chicago House Athletic Club will begin its inaugural season in August at SeatGeek Stadium in Bridgeview. The team is part of the National Independent Soccer Association. We believe winning goes beyond the pitch and into the community. Chicago House AC shares the values of all Chicagoans with a special emphasis on social justice, racial equality, inclusion, serving the underserved, and having fun while doing it. Chicago House AC will actively work to make Chicago a better place through philanthropy, service, winning trophies, and inspiring Chicagoans to stand at the forefront of their communities to create lasting change.

For more information about the Chicago House AC, visit chicagohouseac.com. For more information about the NISA, visit NISA.com.

About Tickets.com

Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, Tickets.com has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.

Learn more about our software and services at https://provenue.tickets.com/

If you are interested in becoming a client, please contact us at Sales@tickets.com

Cheyenne Frontier Days Ropes in Record Ticket Sales with Tickets.com

Cheyenne, WY (April 16^th, 2021) – The cowboys have spoken – it’s time to get back on the horse! Cheyenne Frontier Days had one of the largest post-COVID on sales in the United States yesterday. Inviting fans back to enjoy this epic rodeo and festival, the July 23rd Garth Brooks with Ned Ledoux event has already sold out.

The 10-day festival includes a variety of rodeo events, carnival activities, dinner entertainment, a grand parade, live ‘Frontier Nights’ music performances, and more. At the close of the first on-sale date, Tickets.com is proud to report that Cheyenne Frontier Days sold well over 103,000 tickets, Cheyenne Frontier Days also reported receiving more than 25,000 callers for tickets, and over 26,000 visitors to their website showcasing an unprecedented number of excited fans ready to return to live events this summer.

“Tickets.com is proud of our strong relationship with Cheyenne Frontier Days which started over sixteen (16) years ago and thrilled that fans are embracing the return to live events. We are thrilled to play a role in bringing patrons back to Cheyenne Frontier Days in a safe and confident manner,” Joe Choti, President and CEO, Tickets.com.

Check out this epic ‘Frontier Nights’ line-up:

Garth Brooks with Ned LeDoux – Sold out
Thomas Rhett with Rhett Akins
Cody Johnson with Aaron Watson
PBR Last Cowboy Standing
Maren Morris with Special Guest
Eric Church with Ashley McBryde
Kane Brown with Restless Road
Blake Shelton with John King

Learn more about this not-to-be-missed event at https://www.cfdrodeo.com/.

About Cheyenne Frontier Days

Since 1897, Cheyenne has celebrated its Old West roots with this eye-popping festival. The center piece of this Western celebration is the world’s largest outdoor rodeo, which draws top professionals who compete for more than $1 million in cash and prizes. Complementing the daily rodeo action are behind-the-chutes tours, trick riding and a wild-horse race. A Native American Village, Old Frontier Town, a saloon, dancing, a chuck wagon cook-off, pancake breakfast and an art show carry through the frontier theme. Rounding out the program are a carnival midway, an air show, top-name entertainment, professional bull riding shows and several parades that include antique carriages and automobiles.

Cheyenne Frontier Days™ continue their legacy of providing the best in western entertainment by providing your insights on the Master Land Use Plan. This plan will provide a framework to guide the long-term physical improvement, use, and management of the 83-acre park.

With the health and safety of their patrons, volunteers, vendors, competitors and performers a top priority, Cheyenne Frontier Days have heightened sanitation, health, and safety protocols based on evolving standards, public health and governmental directives.

Learn More at https://www.cfdrodeo.com/

ABOUT Tickets.com

If you are interested in becoming a client:

Getting Back to Fans in Stands – Baseball Season Is Back!

April 1, 2021 – Costa Mesa, CA. Play Ball! It seems like a lifetime since the World Series at Globe Life Field. Subsequently, Tickets.com and Major League Baseball have come a long way to build a comprehensive plan by expanding technology, hardware, and services to support the reopening of stadiums across the nation to fans.

Utilizing in-depth safety precautions and security measures at the ballpark, fans can expect a safe, clean, and friendly environment to enjoy baseball. Fans can also expect more from their ticketing by utilizing Tickets.com’s powerful, enterprise-grade products, including a redesigned digital ticket purchase flow in MyProVenue™ with detailed safety information, plus pod-style seating to maintain physical distance in the upcoming season. Here are some things to expect for the upcoming MLB season:

Optimized Seating & Ticket Sales:

Clubs with limited capacity due to social distance seating considerations have optimized seating and defined purchasing scenarios in order to safely invite fans into the stands using ProVenue®, our back-office ticketing solution.
Ticket purchasing has been configured to maximize the available inventory while maintaining the integrity of the applicable “pod” or seating group.
Season Ticket holders and returning fans will be able to consume their Account Credits online to enable flexibility and get them to as many games as possible.

Digital Tickets and Increased Safety Information:

Tickets.com has made it easier than ever for fans to purchase digital tickets using MyProVenue on their mobile device or desktop, including support for Mastercard Click to Pay.
As capacity constraints lessen and more fans return, on-site messaging via QR codes may be available to help support fans making self-service purchases as a ‘contactless box office’ while continuing to limit contact with ballpark staff.
Fans can also expect staggered physical entry in some cases, reducing potential crowds as a safety precaution. Using ticket validation rules in ProVenue and more detailed ticket information on-site and on the MyProVenue digital ticket, fans will enter in ways that adhere to safe distance practices.
Additional Health Surveys will be used at certain ballparks through the MLB Ballpark app.

Frictionless Ballpark Entry :

Gate and suite entrances will also utilize a more frictionless ticket validation experience running on Alfred™, the Tickets.com mobile concierge. Alfred validates tickets and seamlessly synchronizes information with ProVenue, the back-office ticketing platform, providing ballparks with a more comprehensive look at each entrance, such as volume of fans by location.
The widespread use of digital tickets on mobile devices within MyProVenue makes entry into the ballpark simple for fans and speedy to validate using Alfred.
Using a variety of devices, such as pedestals and hand-held scanners, clubs will provide a digital and, in some cases, contactless ticket validation experience for fans. Contactless tickets use Near-Field Communication (NFC) with Apple® Wallet and Google Pay™ to make the fan entry faster by triggering validation from the mobile device when in near proximity to the pedestal or hand-held scanner. There is no need to find or scan a barcode to get into the game.

It’s time to get excited about a new season of baseball, there is history to be made with fans in the stands. Play Ball!

About Tickets.com

Learn More Contact Us

Theatre North Improves Entry Experiences with Alfred Powered by Tickets.com

North Wollongong, Australia – Theatre North, located in Launceston, Tasmania, is an independent, not-for-profit organisation located at Launceston’s historic Princess Theatre. Theatre North and Tickets.com have shared a ticketing relationship since 1999, with Theatre North using Tickets.com’s state-of-the-art ticketing software, ProVenue® since 2014. Utilising ProVenue, Tickets.com creates and prepares all of the Theatre North events on their behalf.

The past year and the COVID-19 pandemic brought venues challenges like never before, including temporary closures and new restrictions, and the team at Theatre North was keen to welcome patrons back into the venue for ‘Coming Home’, a community-led fundraiser held in September. With a safety-first approach and eager to meet all of the government recommended guidelines, Theatre North took the opportunity to trial, Alfred™, the Tickets.com mobile all-in-one access control solution. Hayley Dobbs, General Manager Tickets.com Asia Pacific said,

“With so much change in the live experience industry, Theatre North has been strategic by testing new technology and solutions to fit their venue and their patrons.”

About Alfred

Alfred, developed for android devices is fully integrated with ProVenue and offers patrons a frictionless venue entry experience, streamlining the ticket validation process for both patrons and venue staff. Alfred provides the ability to not only validate traditional barcodes but also validate digital tickets and contactless tickets via the convenience of Near Field Communication (NFC).

Alfred supports complex ticket validation rules such as entry/exit scanning, specific entry restrictions, timed admission, and controlled interior access to areas such as suites and clubs. With centralised, remote management of devices–plus a choice of Wi-Fi and/or cellular data connectivity. Mandy Sheperd, General Manager commented,

“Along with providing additional ticket security, the Alfred scanners allow us to track real-time arrivals and enhance our attendance records. After the trial our Front of House team gave Alfred the thumbs up, and they are now able to check tickets using a safe, touchless, mobile system at all our events”.

The use of Alfred at entry points assisted with COVID related regulations and ensured that patrons were moving through the doors promptly to be seated. The use of Access Control at the Princess Theatre created opportunities for ticket delivery to be expanded, enabling patrons to receive their tickets via Tickets@home, utilise Digital tickets with the ability to add tickets to their mobile wallets, and access the online ticket management portal, MyTickets. Ange Cole, Box office manager said,

“The customer service from the technical support team has been second to none. They have the devices pre-set and talk through the easy operation and any settings we might need to change. The technology also allows for their remote login to provide any technical support we might need at short notice”

After great success with their Alfred trial, the team at Theatre North decided to move forward with the use of Alfred during their end-of-year dance season and as a permanent fixture for shows throughout 2021.

“We are thrilled to assist the Theatre North as they transition to 2021 utilising Tickets.com technology and support.”
Hayley Dobbs, General Manager Tickets.com Asia Pacific

About Theatre North

Theatre North, located in Launceston, Tasmania, is an independent, not for profit organisation located at Launceston’s historic Princess Theatre. As well as managing the Princess Theatre and Earl Arts Centre, Theatre North presents an annual season of professional performing arts from around Australia. Theatre North is passionate about exciting audiences and providing vibrant and varied experiences as part of the thriving cultural lifestyle enjoyed by the Northern Tasmanian community.

About Tickets.com

Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, Tickets.com has been the technology provider for over 1M live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.

Learn More