Personalizing content can get tricky when you are trying to…
ProVenue’s Registered Developer Program is gaining momentum this 2017 by partnering with The Veteran Tickets Foundation (Vet Tix), which gives event tickets to currently serving Military, Veterans and their families as well as immediate family of troops killed in action.
Our Registered Developer Program benefits both venues and third-party solution providers. We help provide developers with the tools necessary to seamlessly integrate their technology with the ProVenue® platform. Our features include patron management, pricing, ticket forwarding, venue configuration, and delivery management. Our suite of open platform tools allows our developers to do what they do best – innovate!
Working with our Registered Developers provides us with ample and exciting opportunities to be a part of new and innovative services. Sometimes, we get the chance to enable a service that can make a difference in people’s lives. In this article, you’ll learn more about Vet Tix – one of our newer members. By integrating with the ProVenue platform, Vet Tix has been able to automate acceptance of donated tickets, provide tax receipts to donating patrons, and deliver those tickets to veterans via Ticket Forward.
The Veteran Tickets Foundation Has Filled 3 Million Seats With 3 Million Smiles and Memories
Veteran Tickets Foundation (Vet Tix) has surpassed three million event tickets distributed to currently serving military, veterans, military families, and families of those killed in action through the non-profit’s Tickets for Troops program. Since its founding in 2008, Vet Tix has provided free tickets with a small delivery fee to over 550,000 registered/verified VetTixers in the military community to help families strengthen bonds, heal hidden wounds and offer a positive opportunity for reintegration. Vet Tix’s recent annual survey results show just how crucial those reintegration opportunities are for military personnel, veterans and their families, with 35 percent of respondents reporting feeling isolated from personal relationships after military service. Even though 75 percent of VetTixers report they are unable to afford tickets to community events, Vet Tix presents the opportunity to experience such an event without the financial burden. Events range from major sporting games, both at the collegiate and professional level, to family and arts events, to concerts with today’s top-artists to musical productions.
Providing veterans and their families with memorable experiences via event tickets is a way for us to thank the military community for their sacrifices at Veteran Game promotions. Another added bonus is the ability to fill seats that may have gone empty on any given day with happy attendees who show up at a rate of 80% plus and spend money on souvenirs and at the concession stands. Vet Tix is able to handle hard tickets, provide a will call name for pick up at the box office, electronic tickets such as Tickets.com Tickets@Home®, or digitally via a phone or tablet such as Tickets.com MyProVenue MyTickets. Once tickets are received availability of tickets is promoted to a local, verified military and veteran database. Those interested in attending will enter into a lottery for the first opportunity to confirm their ticket requests.
Vet Tix has been creative in their marketing including edgy graphics of their key market segments such as baseball and concerts, their significant social media efforts and recently a public service ad being run by TIME magazine. Vet Tix has also done a variety of in-game promotions including San Francisco Giants themed hockey jerseys worn by the San Jose Sharks prior to a game that were auctioned off in-game. The net dollars generated by the auction were used to buy more tickets with the San Jose Sharks!
Vet Tix CEO Mike Focareto, a Navy veteran. “This milestone would not have been possible without the continuous support from our partners, sponsors and generous team, event organizers, entertainers and individual donors. We celebrate in conjunction with them, as they too play an imperative role in the success of Vet Tix. Please note we are at only 5% administration costs, so we are a lean national nonprofit based in Tempe, AZ. Our goal is to distribute one million tickets per year to our deserving Veterans and their families.”