Inspiration Archives • Tickets.com

paranaple arts centre | Devonport, Tasmania, Australia

The paranaple arts centre is home to the Devonport Regional Gallery, Town Hall Theatre and the Devonport Visitor Information Centre in Devonport, Tasmania, Australia (Devonport). Managed by the Devonport City Council, the paranaple arts centre was challenged during the pandemic with events being postponed, rescheduled, and restrictions in play like many venues across the globe. Fortunately, The paranaple arts centre team was able to pivot and adjust using some key tools provided by Tickets.com.

“The team at Tickets.com were very helpful ” – Tim Cooper, Visitor Services Coordinator, Devonport City Council, Devonport, Tasmania, Australia

Tickets.com Interviews | Tim Cooper, Visitor Services Coordinator, Devonport City Council, Devonport, Tasmania, Australia

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Exploration and Reinvention in Memphis with the Museum of Science & History (MoSH)

In 2020 the Museum of Science & History (MoSH) was on the precipice of launching a 5-year strategic plan to reinvigorate the organization. A new Executive Director was in place, plans for a rebrand were being contemplated, and then the pandemic hit. But while live events were put on pause, the team at MoSH dove head-on into research and testing for their long-term strategic vision.

Tickets.com Interviews |

Kevin Thompson, Executive Director, Museum of Science & History
Jeff King, Director of Guest Services, Museum of Science & History

Strategic Vision

Beyond a new look, the strategic focus was to create a more inviting space to increase engagement with patrons and to foster more curiosity in every patron touchpoint. Everything from new content to new communication strategies to new technologies were explored.

The MoSH team even collaborated with the national Metal Museum in Memphis to install a twenty-five-foot statue of a Mosasaur to greet incoming patrons. Part of creating an inviting space comes from making a less intrusive ticketing experience. Jeff King, Director of Guest Services commented, “The less you notice the ticketing experience, the better,” which is in part why moving to digital tickets was so important to MoSH.

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Tampa Bay Rays | The Walk Up Game

Going into the 2021 season, the Tampa Bay Rays explored all kinds of new technologies to help them collect more directional data, identify more of their fans, and improve the overall ticketing experience.

Tickets.com sat down with Jimmy Reed, Manager, Strategy & Analytics at the Tampa Bay Rays to discuss the 2021 season and what they learned while welcoming back their fans into the stands.

The Walk-Up Game

A portion of sales for the Rays come from game day ticket purchases at the box office, known as walk-ups. While in the past walk-up sales were done in-person, in 2021, the Rays made modifications to adopt mobile-only ticket sales. On game day, fans looking to purchase tickets were met with QR-code signage which when scanned, took them through the MyProVenue^™ ticket purchase flow and then to ticket delivery within the MLB Ballpark™ app.

“We’ve been mobile-only the whole year, we’ve had the ability for fans to scan a QR code to buy tickets through the MyProVenue^™ purchase flow, but we really wanted to see if we could take it to that next step to make the experience even quicker.”

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Wolf Trap Celebrated its 50th Anniversary in 2021 with New Technology

2021 marked the 50th anniversary for the Wolf Trap Foundation for the Performing Arts (Wolf Trap) and a sorely missed return to live events at the venue.

Wolf Trap is a unique venue in many ways. For one, it is part of a nonprofit organization nestled inside of a National Park. Secondly, performances at Wolf Trap cover the full spectrum of music and performing arts genres, and lastly, the venue operates three different stages for these events. The Filene Center is an outdoor venue that can seat 7,000 patrons, while the outdoor Children’s Theater-in-the-Woods can seat about 800, and The Barns indoor venue is the smallest and can seat 382.

Bernard S. Berry III, Senior Director Ticket Services Wolf Trap, spoke on how grateful the Wolf Trap team is for the support the venue receives from its patrons,

“The community responded any way they could, supporting anything that we put out, whether it be streaming or fundraisers… They (patrons) were going to make sure that Wolf Trap lasted through the pandemic. Everything from the members saying to just ‘hold on to my tickets’ and making donations until we figured out what was going on, to the public saying ‘nope, we trust you’. And when your spirits are low, as you are canceling shows, to be buoyed by the fact that the public not only would like to see you around, wants you to be around, needs you to be around, I don’t even know what to say about it other than, thank you.”

Tickets.com Interview | Bernard S. Berry III, Senior Director Ticket Services Wolf Trap

In 2021 when Wolf Trap re-opened its doors to the community, the box office team to worked closely with Tickets.com to temporarily create modified seating plans in the ProVenue® ticketing platform and leaned in on digital, “…we adapted our ticket selling methods,”

The Wolf Trap team made key strategic changes including:

Leaning in on digital
Becoming a Tickets.com Certified Registered Developer and creating a home-grown custom solution.

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T.Cares Indianapolis Indians Charities Hispanic Heritage Celebration 2021

¡Pleibol! The Indianapolis Indians celebrated Hispanic Heritage with the help of Tickets.com

(Indianapolis, IN) September 17^th marked a historical moment for the Indianapolis Indians. For the first time in franchise history, the Indianapolis Indians created a one-of-a-kind Hispanic Heritage celebration during the game with the help of Tickets.com.

T.Cares, the Tickets.com community outreach program and Indianapolis Indians Charities (IIC) worked together with La Plaza Inc., the longest-standing Latino nonprofit in Central Indiana to create this one-of-a-kind ¡Pleibol! experience.

The Hispanic Heritage Experience

To support the Hispanic Scholarship Fund for educational programs, social services. and workforce development efforts, IIC proudly presented La Plaza Inc. with an $8,000 check on field during a pregame ceremony. These funds will support student scholarships in $2,000 increments for the next four years.

T.Cares provided families within the La Plaza Inc. community with complimentary tickets and event t-t-shirts to the Indianapolis Indians game along with food and beverage vouchers.

The game began with an on-field performance by Grupo Folclorico Macehuani, an Indianapolis dance group focused on preserving Mexican culture and traditions through dance and music. Ballet Folklorico Mosaicos performed twice during the game on the dugouts after the third and fifth inning. This Indianapolis-based nonprofit, also based in Mexican culture, has traveled to Chicago, Louisville, Vincennes and beyond for performances.

The La Plaza Inc. families and staff were also featured participants in the Play Ball and Junior Announcer openings, the Victory Field postgame ringing and pre-fireworks ‘Spark for Change’ release.

About Indianapolis Indians Charities (IIC)

Indianapolis Indians Charities is a tax-exempt 501(c)(3) nonprofit organization dedicated to helping youth and families grow stronger together, learn more and live healthier lives. The nonprofit is focused on supporting organizations in four areas: youth development, family success, education and neighborhood development. For more on Indianapolis Indians Charities check out its website.

About La Plaza Inc.

La Plaza Inc. strives to strengthen youth, families and community through its linguistically and culturally appropriate services and community events. This year marks 50 years as the trusted liaison between Latinos and the larger Indianapolis community. For more on La Plaza Inc. check out its website.

About T.Cares

T.Cares is the Tickets.com community outreach program that supports nonprofit organizations and communities across the globe. It is the heart of what it means to have a human experience.

Strong partnerships with our clients and organizations help benefit the communities where we all work and live.

A small act of kindness can make a big impact on your community. Want to learn more about the Tickets.com T.Cares community outreach program? Contact us at T.Cares@tickets.com.

Learn more about our software and services at https://provenue.tickets.com/

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Email Marketing: Who Clicks Matters

Who clicks matters.

Your email subscriber data can help you understand your patrons, their interest in your events, the content that they care about and more.

Planning to market your next event?

Consider looking back at your previous emails with an Event Report.

An Event Report can help you identify which of your contacts have taken specific actions such as opening your email, clicking on individual links, and even unsubscribing. Plus, an Event Report can be run for specific email campaigns or for a given date range.

Once you know who is engaging, you can improve targeting for future marketing efforts.

Who matters?

The ones who clicked and the ones who did not.

If you promoted multiple concerts in the same email campaign, then you can use reports to identify which contacts clicked on each variation. You can then decide who to follow up with on one concert, both concerts, or none based on that information.

For those who did not click, perhaps a new marketing message will be your plan.

The email readers and nonreaders.

Open rate can also tell you a lot about your marketing message. For instance, if you are testing your subject lines with multiple email campaigns to sample audiences, email opens can provide you with insights on the strength & success of your subject line.

Read more about the value of the A/B test to improve your open rates.

With CrowdConnect you can quickly run Event Reports that will help you better understand your subscribers as well as your patron marketing strategies.

Interested in CrowdConnect? Learn More

Already a CrowdConnect user? Check out how to run an Event Report now.

Email Marketing: HAPPY BIRTHDAY!

Get the candles ready, it’s time to make your patrons happier on their special day and improve your email performance.

Birthday emails are an extremely simple way to get great opens, clicks, and conversions.

Everyone wants to feel special on their birthday, so make sure your brand is waiting in their inbox to help them celebrate the occasion.

There are many ways to reward your patrons in a Birthday email, such as special promo codes, VIP gifts, and access to exclusive events.

Timing:

The best time to collect a customer’s birthday is when they first sign up for your newsletter.

You can then set up an automated birthday campaign and a personalized message to boost your email performance and patron engagement.

With CrowdConnect, the Tickets.com official email marketing platform powered by WhatCounts, you can easily create personalized birthday messages for your patrons.

If you are a current client, learn more about setting up your first Happy Birthday email in CrowdConnect here

Interested in CrowdConnect? Learn more here

Email Marketing: Image Size Matters

Does my image size matter in my emails?

The short answer is yes.

Too large of an image file can cause rendering delays, impact deliverability, and mess with your formatting. Too small of an image can become blurry or out of focus.

Here are a couple of standards used today to get you started:

Generally, best-fit images tend to be 600px-620px wide while the length is often adjustable to the design.

Text on images should be large enough to be legible when images are sized down on a mobile device. If there is a legal copy or small print that should be done with HTML live text if possible.

Quick Tip:

A background can help with email width if you want to extend it beyond the image to adjust with the subscriber screens.

Images typically can be one of the three file types: JPEG, PNG, or GIF format.

PNG files are best for retaining resolution and transparency (if that’s what you need).
JPEG/JPG files are sometimes smaller file sizes and work better for photos
GIF files are used to incorporate motion into your emails.

File type must be determined BEFORE uploading the image to CrowdConnect. Once the file is loaded, the file type cannot be changed.

Quick Tip:

Always include ALT text just in case your subscribers have images disabled.

There are many more factors to consider when creating your best and most appropriate email design.

If you are a current client:

Learn More

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Email Marketing: Always Welcome

An automated welcome email series can be a great way to start your email subscriber relationship off right.

An underestimated yet easy process to implement, the welcome series email campaign can yield high performance.

What’s great about this tactic is that you can set it up when you have downtime between events, or really any time of the year.

What Is a Welcome Series?

This is the email introduction to your new email subscribers to your venue, performer, or event brand. Over a “series” of emails, the goal is to build awareness, and affinity that will not only help you to sell tickets but also to help you keep them as part of your subscriber circle.

Planning & Timing.

One of the fundamental elements to the series is the “Welcome” notion. Consider timing. You probably would scoff at a “Welcome” message if it came too late or if you’d already been receiving emails from this address for a while. So, start fresh with those new subscribers that just signed up and those new ticket purchasers with an immediate message.

Follow Up.

As a series, it’s important to follow up on your welcome. Consider this as the show and tell the message. This is the time to show your new subscribers the benefits you offer and how you will reward them with ticket discounts, new events schedules, and more.

Follow Up Again.

Engage with your subscribers and ask them to share with you what they like or any key information to help you build affinity.

For example, do you prefer these kinds of events? When is your birthday?

Note about asking information: You should always be transparent! Anytime you are collecting information it is very important to explain how that information will be used. If you are collecting a birthday, tell the patron why. For example, to provide a birthday discount on tickets.

With CrowdConnect the Tickets.com official email marketing platform powered by WhatCounts, you can easily create and automate a Welcome Series.

If you are a current client learn more about setting up your first welcome email in CrowdConnect, check out the

Knowledge Base

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