NASCAR ticketing technology moves at the speed of, you guessed it, NASCAR.  Tickets.com sat down with Kari Gritton, Managing Director of Consumer Strategy at NASCAR to discuss the return to live racing with fans, how their strategies have evolved, and the technology that helped them manage the constant changes.

“We were days away from the NASCAR Cup Series at Homestead Miami Speedway when all of sports and live entertainment shut down,” said Gritton.

Tickets.com Interview | Kari Gritton, Managing Director of Consumer Strategy at NASCAR

Get the full story and your free copy of T.Magazine now.