Email Marketing: What Did I Send?

Email marketing is one of the most measurable marketing tactics you can use to track your ticket sales. You can look at everything from who opened your emails to what they clicked on as well as learn about their behavior. It all starts with knowing your reports. Are you ready to dive into your data?

What kind of reports are most often used?

The most commonly used email reports are deployment reports. These reports provide a detailed, in-depth overview of who receives, opens, and clicks on your emails. This information is essential in understanding the reach and impact of your sent emails, so you can go back and see what is effective and improve your email marketing and overall ticket sales.

Common metrics in Deployment Reports:

Total emails sent
Total emails delivered
Volume of unique subscribers that opened the email
Volume of unique subscribers that clicked in the email

Analyzing your email reports:

Consider what it is you actually want people to do after they read your emails before looking at the data. Are you just looking to see who read the email?

Looking at who clicked on your event? Hone in on that click-through rate.

In CrowdConnect you can quickly see and access your reports in a dashboard view for easy-to-read insights.

If you are a current client, learn more about Deployment Reports on our Knowledge Base.

Interested in CrowdConnect? Learn More

Email Marketing: What Do You Prefer?

Do you want to deliver carefully personalized, deeply engaging content to your patrons and subscribers? All you have to do is ask them.

A preference site campaign is a great way to provide your subscribers options. That way they can decide exactly what type of content to receive from you.

The more you know about a subscriber, the more targeted content you can create to increase their engagement. Sell the right event to the right patron.

What is a preference site?

An email preference site (or center) allows your subscribers to choose from a variety of settings to help improve your communication with them. Preference centers build trust and relevance into your marketing campaigns by giving your subscribers greater control over the communication flow. The more control you give recipients, the more likely they are to engage positively with your brand.

Consider what to ask.

Frequency of messages
Kinds of messages (newsletters vs. special offers)
Their personal interests: events / genres of events you offer (concerts, sports, etc.)

Did you know?

Personalization increases subscriber and patron loyalty. And as a result, subscribers are willing to share more information with you.

In CrowdConnect you can quickly build a preference site campaign that will help you reach your communication goals.

Interested in CrowdConnect? Learn More

Email Marketing: Sign Me Up!

Big event coming up? Without potential patrons to get the message, you are losing sales.

Establishing a direct, personal communication with your patrons is vital to increasing your ticket sales.

One of the easiest ways to increase patron acquisition is to create a sign-up form to capture email addresses, mobile numbers, and more.

What is an Email Sign-Up Form?

It’s a web-based form that helps you to collect email addresses of potential patrons.

Did You Know?

Even if you have a subscriber base – Marketing databases naturally degrade about 25-30% every year? Sign-up forms can help you with an acquisition strategy and ultimately improve your ticket sales.

Considerations.

The Look & Feel of the Form

Think about the patron experience you want to create. While pop-ups are very noticeable as they take over your webpage, some patrons may find them to be a nuisance.

Based on what you know about your patrons, you should choose the creative that works, for example: creating a lightbox or an iframe.

What is a Lightbox?

A lightbox is another word for pop-up. It is a module that takes over a webpage browsing window and prompts a patron or prospective subscriber to take an action.

When you use a lightbox or a pop-up, consider limiting its presence to the homepage and/or using a promotion offer.

For Example: You can get X% off your first ticket purchase if you sign up for our email newsletter.

Depending on the sign-up form, you may want to limit this to new site potential patrons rather than everyone who lands on the page.

Another option is to embed your form onto your website as an iframe.

What is an IFrame?

An iframe also known as Inline Frame is code that allows you to embed content into your website. With an iframe you can add your sign-up form onto your homepage or on a contact us page while keeping your full website branding(?).

Other options.

You can also create full page forms that you can customize and host in CrowdConnect.

CrowdConnect has an easy-to-use options so you can quickly build pop-ups, full pages, and iframe forms that can be hosted either in the CrowdConnect cloud or installed directly on your web page.

If you are a current client learn more about setting up the form that works best for you.

Pop-up Forms

IFrame & Full-Page Forms

Interested in CrowdConnect? Learn More

Email Marketing: HAPPY BIRTHDAY!

Get the candles ready, it’s time to make your patrons happier on their special day and improve your email performance.

Birthday emails are an extremely simple way to get great opens, clicks, and conversions.

Everyone wants to feel special on their birthday, so make sure your brand is waiting in their inbox to help them celebrate the occasion.

There are many ways to reward your patrons in a Birthday email, such as special promo codes, VIP gifts, and access to exclusive events.

Timing:

The best time to collect a customer’s birthday is when they first sign up for your newsletter.

You can then set up an automated birthday campaign and a personalized message to boost your email performance and patron engagement.

With CrowdConnect, the Tickets.com official email marketing platform powered by WhatCounts, you can easily create personalized birthday messages for your patrons.

If you are a current client, learn more about setting up your first Happy Birthday email in CrowdConnect here

Interested in CrowdConnect? Learn more here

Email Marketing: Tracking Conversions & Marketing Source Code

So, you’ve got your communication plan ready to go on email. But how will you know if your emails are driving up ticket sales? Conversion tracking!

What is Conversion Tracking in emails?

A “conversion” is typically when a subscriber performs an action like “Open” or “Click” within a message during a certain time frame.

But what happens after someone clicks “Buy Tickets”? To truly see conversions, you have to get to the purchase data.

CrowdConnect, the Tickets.com official email marketing platform powered by WhatCounts, works seamlessly with ProVenue® to take your clicks further. Marketing Source Codes, created in the ProVenue ticketing platform, help you easily track performance beyond the click and right into sales. Marketing Source Codes can be embedded in purchase links in CrowdConnect templates to determine the success of specific email campaigns.

If you are a current client, learn how to set up Marketing Source Codes with CrowdConnect and start tracking your conversions better.

Knowledge Base Portal

Interested in CrowdConnect? Learn more here.

Email Marketing: Personalization & Dynamic Content

Personalizing content can get tricky when you are trying to message all of your subscribers.

Fortunately, dynamic fields make it easy to customize messaging without creating each individual email.

What is dynamic content in emails?

Dynamic content in emails are pieces of information from your subscriber contact within your email marketing database that be used to quickly pull information into your messages.

What are some examples of dynamic content?

Subscriber name
An image attributed to that subscriber

Why does personalization matter?

Adding personalization to messaging is the number one tactic used by email marketers to improve performance.

With CrowdConnect, the Tickets.com official email marketing platform powered by WhatCounts, we will help you get personal.

If you are a current client, learn how to set up dynamic content in your messages and start increasing your email engagement today.

Knowledge Base

Interested in CrowdConnect? Learn more here

San Francisco Giants Offer More Fan Ticket Options & Vaccinated Seating Sections

San Francisco, CA (May 3^rd, 2021) – Earlier this month, the San Francisco Giants welcomed baseball fans back to Oracle Park with limited seating capacity. As is the case with the rest of the live event world, seating capacity continues to evolve as health conditions improve. By their second homestand, the Giants were able to expand seating capacity by introducing vaccinated sections within Oracle Park.

The new vaccinated seating sections are separate from the physically-distanced, pod seating areas and allow for more fans to attend upcoming games.

With these sections now on sale to the public, fully vaccinated fans can choose to purchase single tickets, tickets for odd-numbered party sizes, or buy tickets for larger groups. Additionally, socially distanced seating pods remain a viable option for any fan. The ticket purchase options are managed within MyProVenue™, the patron-facing web application for tickets organized by each protected sales group. MyProVenue allows the Giants and Tickets.com to efficiently manage the seating inventory to ensure that the new vaccinated seating sections won’t overlap with the pod-seating sections. Ashley Connor, Sr. Manager Ticket Solutions, San Francisco Giants commented,

“Protected Sales Groups allowed us to offer fans seating at their comfort level while managing complex seating requirements. We recognized that optionality is important to fans as we gradually increase seating capacity based on approval from local public health officials. Protected Sale Groups enables us to rollout vaccinated or social distance seating based on fan demand without rescaling the seating manifest in advance.”

At Oracle Park

On site, the Giants used Near Field Communications (NFC) ticket scanning at entrances and kept fan contact to a minimum by seating fans at a physical distance from one another. Using the Janam® handheld scanners, Apple Wallet™ & Google Pay™ NFC digital tickets are validated by Alfred™, the all in-one access control solution from Tickets.com.

As capacity constraints continue to evolve, the SF Giants and Tickets.com stand ready make quick adjustments to deliver the best fan experiences at the ballpark.

Learn More about the Single Game Tickets & Vaccinated Sections

Learn More About the San Francisco Giants

Check out their schedule to get Tickets

About Tickets.com

Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Tickets.com has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.

Learn more about our software and services Contact Us

Chicago House Athletic Club Kicks Goal with Tickets.com

Chicago, IL (April, 22, 2021) – Tickets.com announced today that is has become the official ticketing provider for the Chicago House Athletic Club (Chicago House AC), Chicago’s newest professional soccer club. The Chicago House AC soccer team is part of the National Independent Soccer Association and will begin its inaugural season this August powered by Tickets.com. With a home-town emphasis, the Chicago House AC puts Chicagoans at the core of its vision.

“We’re excited to be partnering with Tickets.com as our official ticket sales and service provider. By utilizing their ProVenue platform, we will be delivering the finest ticketing experience for our supporters in the sports industry,” says Chicago House AC Chief Revenue Officer, Steve Livingstone. “We look forward to providing a user-friendly and seamless online purchasing and ticket management process for all of our fans with Tickets.com as part of our House.”

The Latest Ticketing Technology

The Chicago House AC will be utilizing the Tickets.com ProVenue® platform, a full-service integrated ticketing solution designed to enable ticket sales, capture and optimize fan data. The ProVenue platform is a browser-based, hosted web application that offers limitless possibilities for Chicago House AC ticketing. The ProVenue platform has no virtual limit on the number of venues, hold codes, events, packages, buyer types, price scales, prices, and service charges that can be set.

In addition, the Chicago House AC will be showcasing their own brand to fans utilizing MyProVenue™, the fan-facing web application, entirely devoted to optimizing the fans’ desktop and mobile ticketing experience. The intuitive interface streamlines the actions of buying tickets and managing account preferences, all within a responsive framework that works flawlessly on any device. MyProVenue focuses on the Chicago House AC fan experience, providing a higher level of flexibility and usability compared to traditional e-commerce platforms.

At the Stadium Entrance Gate

To complete the seamless ticketing experience Chicago House AC will be utilizing Alfred as their complete all-in-one access control solution from Tickets.com. Using Alfred, the Chicago House AC will streamline attendance, and create a frictionless venue entry for fans and box office staff.

“Tickets.com is thrilled to provide the Chicago House Athletic Club with the latest ticketing and venue technology and to help them kick off their season while bringing fans premium ticketing experiences. ” Tim Snyder, Vice President Business Development, Tickets.com

About Chicago House Athletic Club

Chicago House Athletic Club will begin its inaugural season in August at SeatGeek Stadium in Bridgeview. The team is part of the National Independent Soccer Association. We believe winning goes beyond the pitch and into the community. Chicago House AC shares the values of all Chicagoans with a special emphasis on social justice, racial equality, inclusion, serving the underserved, and having fun while doing it. Chicago House AC will actively work to make Chicago a better place through philanthropy, service, winning trophies, and inspiring Chicagoans to stand at the forefront of their communities to create lasting change.

For more information about the Chicago House AC, visit chicagohouseac.com. For more information about the NISA, visit NISA.com.

About Tickets.com

Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, Tickets.com has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.

Learn more about our software and services at https://provenue.tickets.com/

If you are interested in becoming a client, please contact us at Sales@tickets.com

Cheyenne Frontier Days Ropes in Record Ticket Sales with Tickets.com

Cheyenne, WY (April 16^th, 2021) – The cowboys have spoken – it’s time to get back on the horse! Cheyenne Frontier Days had one of the largest post-COVID on sales in the United States yesterday. Inviting fans back to enjoy this epic rodeo and festival, the July 23rd Garth Brooks with Ned Ledoux event has already sold out.

The 10-day festival includes a variety of rodeo events, carnival activities, dinner entertainment, a grand parade, live ‘Frontier Nights’ music performances, and more. At the close of the first on-sale date, Tickets.com is proud to report that Cheyenne Frontier Days sold well over 103,000 tickets, Cheyenne Frontier Days also reported receiving more than 25,000 callers for tickets, and over 26,000 visitors to their website showcasing an unprecedented number of excited fans ready to return to live events this summer.

“Tickets.com is proud of our strong relationship with Cheyenne Frontier Days which started over sixteen (16) years ago and thrilled that fans are embracing the return to live events. We are thrilled to play a role in bringing patrons back to Cheyenne Frontier Days in a safe and confident manner,” Joe Choti, President and CEO, Tickets.com.

Check out this epic ‘Frontier Nights’ line-up:

Garth Brooks with Ned LeDoux – Sold out
Thomas Rhett with Rhett Akins
Cody Johnson with Aaron Watson
PBR Last Cowboy Standing
Maren Morris with Special Guest
Eric Church with Ashley McBryde
Kane Brown with Restless Road
Blake Shelton with John King

Learn more about this not-to-be-missed event at https://www.cfdrodeo.com/.

About Cheyenne Frontier Days

Since 1897, Cheyenne has celebrated its Old West roots with this eye-popping festival. The center piece of this Western celebration is the world’s largest outdoor rodeo, which draws top professionals who compete for more than $1 million in cash and prizes. Complementing the daily rodeo action are behind-the-chutes tours, trick riding and a wild-horse race. A Native American Village, Old Frontier Town, a saloon, dancing, a chuck wagon cook-off, pancake breakfast and an art show carry through the frontier theme. Rounding out the program are a carnival midway, an air show, top-name entertainment, professional bull riding shows and several parades that include antique carriages and automobiles.

Cheyenne Frontier Days™ continue their legacy of providing the best in western entertainment by providing your insights on the Master Land Use Plan. This plan will provide a framework to guide the long-term physical improvement, use, and management of the 83-acre park.

With the health and safety of their patrons, volunteers, vendors, competitors and performers a top priority, Cheyenne Frontier Days have heightened sanitation, health, and safety protocols based on evolving standards, public health and governmental directives.

Learn More at https://www.cfdrodeo.com/

ABOUT Tickets.com

Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, Tickets.com has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.

If you are interested in becoming a client:

Contact Us

Getting Back to Fans in Stands – Baseball Season Is Back!

April 1, 2021 – Costa Mesa, CA. Play Ball! It seems like a lifetime since the World Series at Globe Life Field. Subsequently, Tickets.com and Major League Baseball have come a long way to build a comprehensive plan by expanding technology, hardware, and services to support the reopening of stadiums across the nation to fans.

Utilizing in-depth safety precautions and security measures at the ballpark, fans can expect a safe, clean, and friendly environment to enjoy baseball. Fans can also expect more from their ticketing by utilizing Tickets.com’s powerful, enterprise-grade products, including a redesigned digital ticket purchase flow in MyProVenue™ with detailed safety information, plus pod-style seating to maintain physical distance in the upcoming season. Here are some things to expect for the upcoming MLB season:

Optimized Seating & Ticket Sales:

Clubs with limited capacity due to social distance seating considerations have optimized seating and defined purchasing scenarios in order to safely invite fans into the stands using ProVenue®, our back-office ticketing solution.
Ticket purchasing has been configured to maximize the available inventory while maintaining the integrity of the applicable “pod” or seating group.
Season Ticket holders and returning fans will be able to consume their Account Credits online to enable flexibility and get them to as many games as possible.

Digital Tickets and Increased Safety Information:

Tickets.com has made it easier than ever for fans to purchase digital tickets using MyProVenue on their mobile device or desktop, including support for Mastercard Click to Pay.
As capacity constraints lessen and more fans return, on-site messaging via QR codes may be available to help support fans making self-service purchases as a ‘contactless box office’ while continuing to limit contact with ballpark staff.
Fans can also expect staggered physical entry in some cases, reducing potential crowds as a safety precaution. Using ticket validation rules in ProVenue and more detailed ticket information on-site and on the MyProVenue digital ticket, fans will enter in ways that adhere to safe distance practices.
Additional Health Surveys will be used at certain ballparks through the MLB Ballpark app.

Frictionless Ballpark Entry :

Gate and suite entrances will also utilize a more frictionless ticket validation experience running on Alfred™, the Tickets.com mobile concierge. Alfred validates tickets and seamlessly synchronizes information with ProVenue, the back-office ticketing platform, providing ballparks with a more comprehensive look at each entrance, such as volume of fans by location.
The widespread use of digital tickets on mobile devices within MyProVenue makes entry into the ballpark simple for fans and speedy to validate using Alfred.
Using a variety of devices, such as pedestals and hand-held scanners, clubs will provide a digital and, in some cases, contactless ticket validation experience for fans. Contactless tickets use Near-Field Communication (NFC) with Apple® Wallet and Google Pay™ to make the fan entry faster by triggering validation from the mobile device when in near proximity to the pedestal or hand-held scanner. There is no need to find or scan a barcode to get into the game.

It’s time to get excited about a new season of baseball, there is history to be made with fans in the stands. Play Ball!

About Tickets.com

Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, Tickets.com has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.

Learn More Contact Us