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12:00 PM – 6:00 PM | Registration Desk
Vinoy Lounge

2:00 PM – 4:45 PM | ProVenue One-on-One Training (Sign-up Required)
Plaza Ballrooms

6:00 PM – 8:00 PM Speakeasy Event
Private Code Required

6:30 AM | Morning Race
Vinoy Veranda

8:00 AM – 5:00 PM | Registration
Palm Court Foyer

8:00 AM – 9:00 AM | Breakfast
Vinoy Grand Ballroom

9:15 AM – 9:30 AM | Welcome to ProVenue Exchange 2017
Ed Gow, VP of Client Engagement at
Majestic Ballroom

9:30 AM – 9:40 AM | Creativity Breeds Value and Experience
Joe Choti, President & CEO at
Majestic Ballroom

9:40 – 9:50 AM | T.Cares Community
Matt Coulter, Co-Founder and Executive Director, Young and Brave Foundation
Majestic Ballroom

9:50 AM – 10:30 AM | Technology & Innovation
Derek Argobright, Chief Technology Officer at
Majestic Ballroom

10:30 AM – 10:45 AM | Break

10:30 AM – 5:00 PM | Ask The Experts
Plaza D

10:45 AM – 12:00 PM | Breakout Sessions

MyProVenue: The Ultimate Patron Experience | Royal 1AB
Experience Greatness
Learn about the latest updates and features, along with a preview of what’s coming in the rest of 2017.
Speakers: Mike Turner and Tom Schreiber

The Power of Integrations | Royal 2AB
Stronger Together
Hear from Partner Services about new integrations and integrators since PVEX 2016. Additional discussion will focus on bringing integrations into your operations and tips on how to work with Certified Solutions.
Speaker: Chris Farrar

Marketing to the Military | Royal 3AB
Learn about successful case studies and proven channels to effectively engage with America’s military and veteran community
Speakers: Blake Hall, James Reed

Stop Spamming & Start Connecting | Plaza AB
Email Marketing Done Right
Learn strategies and best practices for emailing your patrons. We’ll walk you through our CrowdConnect product and show you new tools and features that help you deliver the most effective message to the right audience while putting the power of automation and segmentation to work for you.
Speakers: Bucky Heath, Pete Bramson, Daniel Banks and Daniel Caplin

12:00 PM – 1:15 PM | Lunch
Vinoy Grand Ballroom

1:15 PM – 2:30 PM | Breakout Sessions

MyTickets: Knowledge Beyond the Purchaser | Royal 1AB
Capturing more data
Understanding how patrons can interact with their accounts, and helping them take advantage of account features & services. Also, learn about design standards and best practices for deploying and using MyTickets.
Speaker: Mike Turner

Registered Developer Panel | Royal 2AB
Discover how our clients achieve success with our Registered Developer Program solutions.
Panelists include: AutoProcessor, Fevo, KORE

The Reporting Report | Royal 3AB
A view inside the pipeline of the ProVenue reporting suite.
At the end of the session, attendees will have…

    • Seen a demo of recent reporting enhancements
    • Seen a sneak-peek into features we are working on
    • Participated in a dialogue about our reporting priorities

To get the most out of this session, we invite you to be prepared to discuss your reporting challenges.
Speakers: Ally Miller and Tom Schreiber

Leveraging Visual Experiences for Fan Engagement | Plaza AB
With social media at the center of their existence, fans more than ever are looking for compelling content to share from events. By wielding visual experiences as a fan engagement tool you’ll be able to not only amplify visibility on social channels and drive peer-to-peer advocacy, but collect valuable CRM insights as well. We’ll talk through innovations in the industry, how to organically collect data while driving engagement and how to wield that data.
Speaker: Josh Hubberman, CEO Foxtales

2:30 PM – 2:45 PM | Break

2:45 PM – 3:45 PM | Breakout Sessions

Dive into the Digital World | Royal 1AB
Built for the future. Available Today. 
What is digital ticketing? Why is it important? Learn about what it is (and isn’t), how it works, and how the use of digital tickets can drive operations and lets the venue control how tickets are distributed as well as the patron experience. Features such as DAC, card per seat, ticket embargo, & mobile ticketing will all be discussed.
Speaker: Tom Schreiber

The Bushnell Integration | Royal 2AB
In 2016, The Bushnell Center for the Performing Arts (Hartford, Conn.) rolled out a CRM powerhouse, integrating ProVenue with The Raiser’s Edge fundraising platform and a custom-built data warehouse. In this panel session, the Bushnell team will revisit the process, share lessons learned by the respective departments, and discuss their ongoing case study: the “Are You A Member?” campaign..
Speaker: Ally Miller, Brandon Baker, Erica Huang, Ric Waldman

Little Leagues to the Big Leagues  | Royal 3AB
Learn how the Houston Astros moved their largest youth baseball group sales initiative online by teaming up with Groupmatics.
Speakers: Matt Mastrangelo, CEO Groupmatics and Travis Purvis, Houston Astros

Data to Dollars | Plaza AB
In the digital era, audience data is fast becoming not just useful, but imperative. The more you know about your audience, the better chance you have to reach them in the right place at the right time, create experiences that align with their interests, and keep them coming back for more. During this session, you’ll hear how companies are using immersive technologies to collect data on their audiences and turn that data into revenue for their organizations.
Presented by Umbel

3:45 PM – 4:00 PM | Break

4:00 PM – 5:00 PM | Breakout Sessions

MyProVenue: The Ultimate Patron Experience (REPEAT) | Royal 1AB
Experience Greatness
Learn about the latest updates and features, along with a preview of what’s coming in the rest of 2017.
Speakers: Mike Turner

Registered Developer Panel 2 | Royal 2AB
Discover how our clients achieve success with our Registered Developer Program solutions.
Panelists include: Fan Central Station, VetTix, ParkHub

Helpful Tips and Tricks | Royal 3AB
Grow your business with 
Join the Client Services team as we review a wide variety of helpful topics that will help you and your organization take advantage of the features and tools that and ProVenue have to offer.
Speakers: Ed Gow, Maureen Dorn

Digital Marketing Roundtable | Plaza AB
Let’s get digital with an open discussion on digital marketing – cross-channel approach, path to purchase, creative and segmentation.
Speaker: Barbara McHugh

5:00 PM – 6:15 PM | Product Showcase

Vinoy Grand Ballroom
Enjoy Drinks with our Partners

6:30 PM | Bus Departs for Opening Reception
Main Entrance

6:30 PM – 9:30 PM | Opening Reception
Sunset Ballroom – Vinoy Golf Club

6:30 AM | Fun Run
Vinoy Veranda

8:00 AM – 5:00 PM | Registration
Palm Court Foyer

8:00 AM – 9:00 AM | Breakfast
Vinoy Grand Ballroom

9:00 AM – 9:15 AM | Day 2 Introduction
Ed Gow, VP of Client Engagement at
Majestic Ballroom

9:15 AM – 10:30 AM – Product Roadmap | Majestic Ballroom
Bob McClintock, VP of Product Management at 
Hear from VP Product Management Bob McClintock about new and upcoming features across the suite of ProVenue products.


10:30 AM – 10:45 AM | Break

10:30 AM – 3:15 PM | Ask The Experts
Plaza D

10:30 AM – 3:15 PM | Marketing One-on-One Training
Plaza C

10:45 AM – 11:45 AM | Breakout Sessions

Loyalty & Membership | Royal 1AB
Learn about the new Loyalty and Membership program features available in ProVenue.
Speakers: Bob McClintock and Heidi Laws

One Step Back. Many Steps Forward | Royal 2AB
Marketing, when effective, reaches the right audience at the right place at the right time. It connects ideas and benefits with the people who want them. Arts and entertainment marketing is no exception. In fact, it is one of the most challenging sectors since we, as art marketers, rarely have any control over the “product” for which we are raising awareness and creating demand.  And because we are so close to the process and timing is compressed, our messages are very often singularly focused on the product, as opposed to the unique experience and the benefit of ‘being there.’  In this interactive session, participants will take one step back from the product and product driven approach, via case studies and open discussion of the motivations that compel key audience segments to participate. We will explore dynamic pathways towards adjusting marketing strategies and tactics to reach audience development goals moving forward.  Practical tools for doing so with be shared and can be used in future planning processes.
Speaker: Clint White

Uncovering Your Hidden Audience | Royal 3AB
In this session we will cover accessing, identifying and engaging “ghost” fans.  Given the average number of tickets sold per person is close to three, how do modern venues build programs and strategies to develop digital relationships with the other two-thirds of the non-ticket buying audience. will discuss successful on-site strategies and lead a discussion on ways to approach 100% engagement.
Speaker: Mike Perrone, CEO, SocialSign.In

Registered Developer Meet-up (Private Session) | Plaza AB
A closed session for client and third party members of the Registered Developer Program

11:45 AM – 1:00 PM | Lunch
Vinoy Grand Ballroom

1:00 PM – 2:00 PM | Breakout Sessions

UX Design and Your Website: Creating a Seamless Integration and Design Basics | Royal 1AB
What is good user experience and how can it be implemented in your website? In this session, we will focus on what works and what doesn’t work for your ticketing / venue website. We will help you think like a UX expert and provide examples of websites both in and out of the industry and how these practices can be implemented into your current site. We will also discuss how to make the handoff from your website to seamless, both visually and functionally as we go through the different customizable design aspects of MyProVenue and ProVenueOnline. Have questions about your website? Bring them and we will help troubleshoot any questions you have.
Speaker: Jennifer Liao

The Ticketing Revolution| Royal 2AB
MLB Teams are changing the game with enticing ticketing packages that are attracting new season ticket prospects, bringing in the student segment, and converting conventional vouchers into mobile assets, all while creating significant revenues and app usage for teams.Moderated by Experience Chief Executive Officer Greg Foster, join this valuable session and hear from several teams as they discuss specific problems faced, targeted solutions to address and results realized.
Speakers: Trevor Purvis, Houston Astros , Todd Wuest, Cincinnati Reds, Matt Fitzpatrick, Tampa Bay Rays
Moderator: Greg Foster, Experience

The Art & Science of Ticket Sales | Royal 3AB
Identifying, targeting, and engaging audiences has become both an art and a science. Join Roger Woods (Director, Mobile Product & Strategy at Adobe), to hear about unlocking the power of data and content when driving ticket sales across devices. Also in this session, your industry peer Will Edmundson (Director of Analytics at MLB Advanced Media), will share how more powerful personalization and optimization in mobile app experiences leads to ticket sales success.
Speaker: Roger Woods, Adobe

Meeting of the Minds | Plaza AB
Bob McClintock and Derek Argobright will take questions and share their experiences in an interactive, open floor discussion.

2:00 PM – 2:15 PM | Break

2:15 PM – 3:15 PM | Breakout Sessions

New & Recent ProVenue Features | Royal 1AB
Review recent additions to the ProVenue feature set. You asked, we listened. After collecting feedback from our clients, TDC will cover the top X features clients have asked for more information about. Includes barcode status, event quotoas, others, plus a surprise feature to be announced at Exchange
Speaker: Katherine Walch, Tom Schreiber and Heidi Laws

Registered Developer Panel 3 | Royal 2AB
Discover how our clients achieve success with our Registered Developer Program solutions.
Panelists include: Groupon, MTP Software, Qcue

Why Having a Location-First Social Strategy Pays Off | Royal 3AB
1.5 billion posts are shared daily on social media, with people sharing 10x more content from live events. Join this fireside chat with a hospitality industry leader who leverages HYP3R to engage with customers at their location in real-time. We’ll share key learnings on how to enhance the customer experience, drive brand affinity and increase return visits, and discuss how the sports and entertainment industry can benefit from a location-first social strategy.
Speaker: Carlos Garcia, CEO HYP3R

Omni-Channel Distribution | Plaza AB
“Round table”/interactive discussion about the ticketing landscape and how to reach patrons. “Where is TDC in this space?” Think Groupon, StubHub, Fevo. Where else should TDC be looking?
Speakers: Derek Argobright and Bob McClintock


3:30 PM – 5:00 PM | Peter Shankman (Keynote Speaker) 

The Economy of the Next Fifty Years will be run by Customer Service

The days of begging for likes are over. The customer economy is all about doing likeable things. As the network gets smarter and smarter, it’ll know your favorite places before you do, and share those with the world – when the world is looking. So if your friends are looking for a doctor in New York City, and you live there, it’ll show them who you use, automatically, because logic suggests that if you go there a lot, you like the place, and your friends usually like what you like. It’s not private if you’re already posting from there, remember. What does this mean for your business? It means that it’s time to start focusing on the customer experience – Without that, no amount of advertising, marketing, or SEO will save you.

You will learn:

      • The five rules of the customer economy
      • Why speed matters
      • How to stay “top-of-mind” in every customer’s mind, from beginning to end
      • How millennials, as well as Generations Z and Alpha are consuming content, and how you can get in front of them

7:00 PM – 10:00 PM | Yacht Experience

6:45 AM | Bus Leaves For Golf
Vinoy Country Club

8:00 AM – 9:00 AM | Breakfast

9:00 AM – 2:00 PM ProVenue Training
Plaza A, B, C, D

Schedule subject to change. 

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