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Roald Dahl Museum & Story Centre moves onto ProVenue®

The award-winning Roald Dahl Museum & Story Centre has become one of the latest UK venues to migrate across to’s ProVenue® platform.

Located in the village of Great Missenden, Buckinghamshire, where Roald Dahl lived and wrote for 36 years, the museum has been a customer since 2005 and welcomes approximately 70,000 visitors every year.

Popular with school groups, the museum houses original manuscripts, documents and ‘ideas books’ that detail characters and storylines from some of the author’s most popular stories. It also hosts children’s workshops and events, designed to enhance creativity and writing skills.

It was the growing popularity of the workshops that supported the museum’s decision to move from ProVenueDatabox to ProVenue®. The new system will support the venue’s aim of increasing the number of bookings made online; the museum is also preparing to introduce paperless ticketing, a feature which is also facilitated by ProVenue®.

The impending UK roll-out of MyProVenue®, the platform’s next-generation web application designed to optimise the user’s desktop, tablet and mobile experience, was also cited as a reason for the migration across to the new system.

In addition to online bookings, the museum welcomes a significant number of walk-ups and anonymous sales, where the level of information required from those visitors differs from advanced bookings – the flexibility of the ProVenue® platform has made this process more efficient for both visitors and the museum’s staff.

Since going live with ProVenue®, the museum has already experienced a change in purchasing behaviours, as Anita Richardson, Retail and Visitor Experience Manager, explains: “Our ticketing processes differ to that of a sports venue or theatre, but the flexibility and functionality of ProVenue® meant that the system could easily be adapted to deliver to our requirements.

“In the few months since ProVenue® went live, we have already seen an increase in online bookings which is a very promising sign. Our staff are also finding the system easy to use and the transition from ProVenueDatabox to ProVenue® has been seamless, with the team providing fantastic support throughout.”

For more information about the Roald Dahl Museum & Story Centre, visit

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