A year ago, the San Jose Giants, a Minor League professional baseball team in the Class A Advanced California League, upgraded its ticketing infrastructure to be powered by ProVenue®, the most advanced ticketing platform developed by Tickets.com. The decision to upgrade was based on numerous factors, including a desire to innovate its ticketing processes and fan experiences.
The San Jose Giants have been an affiliate of the San Francisco Giants since 1988, the league’s longest current working partnership. Home for the Minor League team is Excite Ballpark (formerly known as Municipal Stadium) in San Jose where more than 155,000 fans across the 2019 season watched the team qualify for the playoffs as the wild card team in the North Division. To reach the playoffs, the team went on an impressive streak, winning 10 of their final 12 games.
Choosing ProVenue followed insight from the San Francisco Giants and the prospect of offering a more efficient and friendly online purchase experience to their fans. As a Hosted Web Based Solution (SaaS), ProVenue offers intuitive ticketing and marketing processes that not only improve ease of use for fans, but also provide the venue with extensive data capture and analysis through advanced reporting technology.
ProVenue supplies complete inventory control, allowing venues and teams to sell tickets through a multitude of sales channels and ticket agents—centrally managed through the platform’s flexible permissions framework.
On the transition and its first year using the platform, Jeff Di Giorgio, Vice President of Sales at the Giants, said: “When our contract was up with our previous provider, we visited the San Francisco Giants to see how their process ran and it opened our eyes as to what else was out there. They are a big organization that is happy with their ticketing system and therefore going with Tickets.com was a simple choice.
“Our first 12 months on the ProVenue platform has been a real success. Not only is it easier for fans to purchase tickets, the technology has massively improved our ticket office operations. It is simple to use and takes just seconds to process an order where on our last system it could take anything up to a couple of minutes.”
Ryan Anthony, Ticket Operations Coordinator, expanded on the migration and commented: “The many reporting outlets on the platform have enabled us to capture detailed customer data, and therefore help us understand our fans better. In particular, the ‘Ticket List Export’ allows us to seamlessly retrieve every piece of data we need from a marketing standpoint. Rather than having to go to several different reports to analyze trends, in one place I can capture the buying patterns of our fans including those from specific zip codes.”
To find out more about the ProVenue platform, visit: https://provenue.tickets.com/.