CrowdConnect Email Marketing: Stop Sending to SPAM and Junk

Email Marketing: SPAM-less

Are your emails falling into SPAM traps? Event messages getting missed by potential patrons? Consider these tips to improve your message deliverability.

What is a SPAM Trap?

A SPAM trap is how an Internet Service Provider (ISP) protects subscribers from getting unwanted and unsolicited mail from ever reaching an inbox.  If caught in the trap, your IP address and your ‘from domain’ will be blocked.

How does it affect my event marketing?

When your domain and IP address get blocked, your marketing messages don’t reach your subscribers’ inboxes, your deliverability rates sink, and restoring your venue’s reputation can becoming a large undertaking.

Here are some tips to keep your messages out of SPAM and junk mail:

Who Gets Your Messages…?

Make sure you create a permission-based subscriber list and continue to focus on those who engage with your messages.  The Open Rate and Click Rates are key indicators in this area.

Content is King!

  1. Create content that is relevant, engaging to your subscribers and keep testing to optimize your performance.  Read more about A/B testing.
  2. Using a wide array of styles, colors, and font sizes (especially larger then 12pt) can be a formatting no-no and easily make your subscribers think your email is SPAM.  So, stick to a simple palate.

Subject Lines Matter! 

Besides creating an incentive to read an email, subject lines can encourage subscribers to mark your messages as SPAM.  Consider the following when creating your subject lines:

  1. Using ALL CAPS can appear as if you are shouting.  Make sure whatever you capitalize actually needs it – when in doubt – skip the CAPS.
  2. Multiple exclamation points don’t necessarily create a sense of drama, they can come across as false enthusiasm.  Instead consider focusing your subject line on relevant, thought-provoking copy.
  3. Just like multiple exclamation points, using too many Emojis can affect your deliverability.  Consider what Emoji is relevant, and how many, if any, are necessary for your target audience.  Read more about using Emojis.
  4. Special characters like “$” and “#” can also trigger your subscribers to think your email is SPAM.  So, if you don’t need them, leave them out.
  5. There are a lot of words that SCREAM SPAM and can quickly get you blacklisted.  Make sure to avoid using words/phrases like: “Free”, “Best Price”, “No Obligation”, “Discount”, “Will not Believe Your Eyes”, “Why Pay More”, “This isn’t Spam”, “This Won’t Last”.  Instead try focusing on subjects with personalization, such as “Hi [Name], do you want to go to a concert?”  Check out this list of SPAM trigger words.

Interested in CrowdConnect the Tickets.com official email marketing platform powered by WhatCounts? Learn More.

Cincinnati Reds & Tickets.com

Cincinnati Reds Renew Tickets.com Through 2026

Costa Mesa, CA – Tickets.com and the Cincinnati Reds announced today that they are renewing their long-standing partnership through 2026.   Tickets.com is proud to continue bringing the latest in ticketing technology to the Reds fans.

“Tickets.com has been a great partner of the Reds since the 2017 season and we are excited to continue the partnership to provide our fans the best ticketing experience possible,” said Aaron Eisel, Reds Vice President of Ticketing and Business Development.

ProVenue® Ticketing Technology

ProVenue is the back-office ticketing solution that houses a comprehensive suite of integrated features, products, and services to help clients enhance ticket sales, marketing efforts, and overall patron experience. Joe Choti, President & CEO of Tickets.com, added,

“We’ve enjoyed a long and great history together with both MLB and the Reds. Continuing this partnership with the Reds allows us to keep building on that foundation and provide Reds fans with the best of what’s to come from our ProVenue platform.”

Interested in tickets to a Cincinnati Reds game?  Learn More

Learn more about the Cincinnati Reds

ABOUT Tickets.com

Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, Tickets.com has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.

Learn more about our software and services.

CrowdConnect Email Marketing Who Clicks Matters

Email Marketing: Who Clicks Matters

Who clicks matters.

Your email subscriber data can help you understand your patrons, their interest in your events, the content that they care about and more.

Planning to market your next event?

Consider looking back at your previous emails with an Event Report.

An Event Report can help you identify which of your contacts have taken specific actions such as opening your email, clicking on individual links, and even unsubscribing.   Plus, an Event Report can be run for specific email campaigns or for a given date range.

Once you know who is engaging, you can improve targeting for future marketing efforts.

Who matters?

The ones who clicked and the ones who did not.

If you promoted multiple concerts in the same email campaign, then you can use reports to identify which contacts clicked on each variation.  You can then decide who to follow up with on one concert, both concerts, or none based on that information.

For those who did not click, perhaps a new marketing message will be your plan.

The email readers and nonreaders.

Open rate can also tell you a lot about your marketing message.  For instance, if you are testing your subject lines with multiple email campaigns to sample audiences, email opens can provide you with insights on the strength & success of your subject line.

Read more about the value of the A/B test to improve your open rates.­­­

With CrowdConnect you can quickly run Event Reports that will help you better understand your subscribers as well as your patron marketing strategies.

Interested in CrowdConnect? Learn More

Already a CrowdConnect user?  Check out how to run an Event Report now.

CrowdConnect Email Reports

Email Marketing: What Did I Send?

Email marketing is one of the most measurable marketing tactics you can use to track your ticket sales. You can look at everything from who opened your emails to what they clicked on as well as learn about their behavior. It all starts with knowing your reports. Are you ready to dive into your data?

What kind of reports are most often used?

The most commonly used email reports are deployment reports.  These reports provide a detailed, in-depth overview of who receives, opens, and clicks on your emails. This information is essential in understanding the reach and impact of your sent emails, so you can go back and see what is effective and improve your email marketing and overall ticket sales.

Common metrics in Deployment Reports:

  • Total emails sent
  • Total emails delivered
  • Volume of unique subscribers that opened the email
  • Volume of unique subscribers that clicked in the email

Analyzing your email reports:

Consider what it is you actually want people to do after they read your emails before looking at the data.  Are you just looking to see who read the email?

Looking at who clicked on your event?  Hone in on that click-through rate.

In CrowdConnect you can quickly see and access your reports in a dashboard view for easy-to-read insights.

If you are a current client, learn more about Deployment Reports on our Knowledge Base.

Interested in CrowdConnect? Learn More

 

3D Digital Venue™, a Certified Registered Developer

3D View from Seat Expands with Tickets.com® & 3D Digital Venue™ Seat Management Portal

Costa Mesa, CA – Tickets.com, through its Registered Developer Program, expanded its partnership with 3D Digital Venue™ to improve the season ticket holder and overall patron experience.

3D Digital has been a certified Registered Developer solution since 2018 and worked with the Texas Rangers™ to optimize the fan experience at Globe Life Field, they helped enhance the design for Globe Life Field as well as the online sales experience for patrons.  This year 3D Digital and Tickets.com expanded those offerings by introducing the Seat Management Portal.

Seat Relocation

The Seat Management Portal is a tool created by 3D Digital Venue that provides patrons the ability to manage their season ticket renewals, seat changes, upgrades, and plan changes.  The Seat Management Portal works with an API to ProVenue® (the comprehensive ticketing solution from Tickets.com), allowing season ticket holders to access their previous season seats, and decide whether they want to keep them, or relocate some and even all of them to another area of the stadium.  To make a better decision, the 360º view of the chosen locations visually displays what season ticket holders can expect this season.

3D Digital Venue

The 3D Digital Venue platform uses a 3D virtual reality representation of a venue, as well as a 360° view from each seat to improve the seat selection experience.   Starting with a bird’s eye view of the venue, the season ticket holders select the seating section and then the individual seat to examine the view to make an informed choice based on the view.

For more on 3D Digital Venue check out their website.

Read more on the Texas Rangers 3D Digital story.

About Tickets.com

Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, Tickets.com has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.

Interested in becoming a client?

Contact Us

Email Preferences

Email Marketing: What Do You Prefer?

Do you want to deliver carefully personalized, deeply engaging content to your patrons and subscribers?  All you have to do is ask them.

A preference site campaign is a great way to provide your subscribers options.  That way they can decide exactly what type of content to receive from you.

The more you know about a subscriber, the more targeted content you can create to increase their engagement.  Sell the right event to the right patron.

What is a preference site?

An email preference site (or center) allows your subscribers to choose from a variety of settings to help improve your communication with them.  Preference centers build trust and relevance into your marketing campaigns by giving your subscribers greater control over the communication flow. The more control you give recipients, the more likely they are to engage positively with your brand.

Consider what to ask.

  • Frequency of messages
  • Kinds of messages (newsletters vs. special offers)
  • Their personal interests: events / genres of events you offer (concerts, sports, etc.)

Did you know?

Personalization increases subscriber and patron loyalty. And as a result, subscribers are willing to  share more information with you.

In CrowdConnect you can quickly build a preference site campaign that will help you reach your communication goals.

Interested in CrowdConnect? Learn More

Erie County Fair Goes All In With Digital Tickets At Full Capacity

Hamburg, NY (July 1, 2021) – Tickets.com and Erie County Fair have partnered to provide patrons with a touchless, premium, seamless fair experience.  This year, admission tickets will be sold exclusively online through the MyProVenue™, a Tickets.com web application for digital tickets.  Tickets will go on sale July 1st starting at 9:00am.  They will be for sale until August 22nd.  The Erie County Fair will run from August 11th – 22nd at full capacity and as added financial consideration to patrons, Erie County Fair has waived admission ticket fees and parking will be included.

Additionally the GUSTO Grandstand will feature concerts and motor events throughout the run including Gabriel Iglesias, Styx, Jon Pardi, The World’s Largest Demolition Derby and more.  Tickets will also go on sale for these events starting at 9:00am on July 1st.  Get a complete list of events at www. ECFair.org.

“We are excited to be able to bring the Erie County Fair back this year with top name free entertainment shows daily, livestock exhibits and competitions, daily shows in the GUSTO Grandstand, Strates Shows Midway, traditional and new fair foods, great shopping and more” said Jessica Underberg, CEO and Fair Manager.

The Latest Ticketing Technology

MyProVenue, the patron-facing web application is entirely devoted to optimizing the patrons’ desktop and mobile ticketing experience.  The intuitive interface streamlines the actions of buying tickets and managing account preferences, all within a responsive framework that works flawlessly on any device.  MyProVenue focuses on the Erie County Fair patron experience, providing a higher level of flexibility and usability compared to traditional e-commerce platforms.

Interested in getting tickets to the Erie County Fair?  Buy Now

Learn More about Erie County Fair

About Tickets.com

Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, Tickets.com has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.

About Erie County Fair

The Erie County Agricultural Society is a private not-for-profit membership organization. Established in 1819, the Society is the oldest civic organization in Western New York. The mission of the Erie County Agricultural Society (ECAS), sponsors of the Erie County Fair, is to preserve and enhance, by educational endeavors, the agricultural and historical legacy of New York State. The Fair strives to fulfill appropriate aspects of the agricultural, educational, entertainment and recreational needs of Western New York. (www.ECFair.org)

Learn more about our software and services at https://provenue.tickets.com/

If you are interested in becoming a client, please contact us at Sales@tickets.com

Email Sign Up Form

Email Marketing: Sign Me Up!

Big event coming up?  Without potential patrons to get the message, you are losing sales.

 Establishing a direct, personal communication with your patrons is vital to increasing your ticket sales.

 One of the easiest ways to increase patron acquisition is to create a sign-up form to capture email addresses, mobile numbers, and more.

What is an Email Sign-Up Form?

It’s a web-based form that helps you to collect email addresses of potential patrons.

Did You Know?

Even if you have a subscriber base – Marketing databases naturally degrade about 25-30% every year?   Sign-up forms can help you with an acquisition strategy and ultimately improve your ticket sales. 

Considerations.

The Look & Feel of the Form

Think about the patron experience you want to create. While pop-ups are very noticeable as they take over your webpage, some patrons may find them to be a nuisance.

Based on what you know about your patrons, you should choose the creative that works, for example: creating a lightbox or an iframe.

What is a Lightbox?

A lightbox is another word for pop-up.  It is a module that takes over a webpage browsing window and prompts a patron or prospective subscriber to take an action.

When you use a lightbox or a pop-up, consider limiting its presence to the homepage and/or using a promotion offer.

For Example: You can get X% off your first ticket purchase if you sign up for our email newsletter.

Depending on the sign-up form, you may want to limit this to new site potential patrons rather than everyone who lands on the page.

Another option is to embed your form onto your website as an iframe.

What is an IFrame?

An iframe also known as Inline Frame is code that allows you to embed content into your website.  With an iframe you can add your sign-up form onto your homepage or on a contact us page while keeping your full website branding(?).

Other options.

You can also create full page forms that you can customize and host in CrowdConnect.

CrowdConnect has an easy-to-use  options so you can quickly build pop-ups, full pages, and iframe forms that can be hosted either in the CrowdConnect cloud or installed directly on your web page.

If you are a current client learn more about setting up the form that works best for you.

Pop-up Forms

IFrame & Full-Page Forms

Interested in CrowdConnect? Learn More

 

Email Marketing: Happy Birthday

Email Marketing: HAPPY BIRTHDAY!

Get the candles ready, it’s time to make your patrons happier on their special day and improve your email performance.

 Birthday emails are an extremely simple way to get great opens, clicks, and conversions.

Everyone wants to feel special on their birthday, so make sure your brand is waiting in their inbox to help them celebrate the occasion.

There are many ways to reward your patrons in a Birthday email, such as special promo codes, VIP gifts, and access to exclusive events.

Timing:

The best time to collect a customer’s birthday is when they first sign up for your newsletter.

You can then set up an automated birthday campaign and a personalized message to boost your email performance and patron engagement.

With CrowdConnect, the Tickets.com official email marketing platform powered by WhatCounts, you can easily create personalized birthday messages for your patrons.

If you are a current client, learn more about setting up your first Happy Birthday email in CrowdConnect here

Interested in CrowdConnect? Learn more here

University of the Pacific Shoots Hoops with Tickets.com Technology

Costa Mesa, CA (May 28th, 2021) – It’s official, the University of the Pacific, home of the Tigers, has announced Tickets.com as their new point guard for ticketing just in time for the Men’s and Women’s Basketball season ticket renewals. In addition to basketball, Tickets.com will also be used for Baseball, Softball, Volleyball, Men’s & Women’s Water Polo, and the Conservatory of Music.

“We’re thrilled to be chosen as the official ticketing software provider for the University of Pacific.  Our ProVenue technology will help enable students and patrons alike to enjoy a safe and secure event experience,” Tim Snyder, Vice President Business Development, Tickets.com

The Latest Ticketing Technology

The University of the Pacific will be operating on the Tickets.com suite of ticketing software including the ProVenue® platform, a full-service integrated ticketing solution designed to enable ticket sales, capture and optimize patron data.

In addition, the University of the Pacific will be showcasing their own brand to patrons utilizing MyProVenue™, the patron-facing web application, entirely devoted to optimizing the patrons’ desktop and mobile ticketing experience.  The intuitive interface streamlines the actions of buying tickets and managing account preferences, all within a responsive framework that works flawlessly on any device.  MyProVenue focuses on the University of the Pacific  patron experience, providing a higher level of flexibility and usability compared to traditional e-commerce platforms.

To complete the seamless ticketing experience the University of the Pacific will be utilizing Alfred as their complete all-in-one access control solution from Tickets.com.  Using Alfred, they can streamline attendance,  and create a frictionless venue entry for patrons and box office staff.

And More

The University of Pacific is dedicated to advancing their technology and plan to explore the over 80 registered developer solutions offered from Tickets.com,

“We felt like the Tickets.com system would be the best fit for Pacific Athletics. It offers us technology that we did not have before, while also being easy to use for our fans. ” Director of Athletics Janet Lucas.

The Registered Developer Program allows for third-party applications to become certified and integrate with ProVenue via API to expand delivery, transactions, reference, account / inventory management, market offers, and more.    Plus, this program offers data feeds, and database replication to push innovation and clients’ needs at the forefront of Tickets.com solutions and the possibilities are endless.

For more information the University of the Pacific, check out their website.

Interested in Men’s & Women’s Basketball Season: Click Here

About Tickets.com

Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Tickets.com works with over 37 universities, is the official league ticketing provider for MiLB, USL, and Nascar.

Established in 1995, Tickets.com has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.

Learn more about our software and services.

If you are interested in becoming a client, please contact us.

Back To Top