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MOSH | T.Magazine

Exploration and Reinvention in Memphis with the Museum of Science & History (MoSH)

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In 2020 the Museum of Science & History (MoSH) was on the precipice of launching a 5-year strategic plan to reinvigorate the organization. A new Executive Director was in place, plans for a rebrand were being contemplated, and then the pandemic hit. But while live events were put on pause, the team at MoSH dove head-on into research and testing for their long-term strategic vision.

MoSH Regional Logo

Tickets.com Interviews |

Kevin Thompson, Executive Director, Museum of Science & History 
Jeff King, Director of Guest Services, Museum of Science & History

Strategic Vision

Beyond a new look, the strategic focus was to create a more inviting space to increase engagement with patrons and to foster more curiosity in every patron touchpoint. Everything from new content to new communication strategies to new technologies were explored.

The MoSH team even collaborated with the national Metal Museum in Memphis to install a twenty-five-foot statue of a Mosasaur to greet incoming patrons. Part of creating an inviting space comes from making a less intrusive ticketing experience. Jeff King, Director of Guest Services commented, “The less you notice the ticketing experience, the better,” which is in part why moving to digital tickets was so important to MoSH.

Y and proud | T.Magazine

Youngstown State University | Digital Tickets

What’s has wings but cannot fly, and can weather the storm of a pandemic?

The Youngstown State University Penguins.

Long-standing Tickets.com partner, Youngstown State University (YSU) upgraded to ProVenue® and MyProVenue just prior to the start of the COVID-19 pandemic.   At the box office, YSU suspended in-person sales and implemented QR codes to reduce crowding on game days. By prompting Penguin fans and students to access MyProVenue for purchases and managing their tickets, the box office team was able to drive more operations online and reduce their on-site staff.

“We are pleased to continue our partnership with Tickets.com.  Upgrading to ProVenue has already proven to be the right choice.  There has been a steady increase in our online football and basketball sales.  The Tickets.com staff has always been available to assist with remote training,” said Ron Strollo, Executive Director of Intercollegiate Athletics, Youngstown State University.

Currently, YSU is utilizing the Zebra hand-held scanners powered by Alfred, the all-in-one access control solution from Tickets.com. Zebra technologies provide a cost-effective hand-held ticket scanning solution for the ultimate on-site efficiency.

Zebra

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NASCAR T.Magazine

NASCAR Speeds Ahead with Ticketing Technology

NASCAR ticketing technology moves at the speed of, you guessed it, NASCAR.  Tickets.com sat down with Kari Gritton, Managing Director of Consumer Strategy at NASCAR to discuss the return to live racing with fans, how their strategies have evolved, and the technology that helped them manage the constant changes.

“We were days away from the NASCAR Cup Series at Homestead Miami Speedway when all of sports and live entertainment shut down,” said Gritton.

Tickets.com Interview | Kari Gritton, Managing Director of Consumer Strategy at NASCAR

Theatre North Improves Entry Experiences with Alfred Powered by Tickets.com

North Wollongong, Australia – Theatre North, located in Launceston, Tasmania, is an independent, not-for-profit organisation located at Launceston’s historic Princess Theatre.  Theatre North and Tickets.com have shared a ticketing relationship since 1999, with Theatre North using Tickets.com’s state-of-the-art ticketing software, ProVenue® since 2014. Utilising ProVenue, Tickets.com creates and prepares all of the Theatre North events on their behalf.

The past year and the COVID-19 pandemic brought venues challenges like never before, including temporary closures and new restrictions, and the team at Theatre North was keen to welcome patrons back into the venue for ‘Coming Home’, a community-led fundraiser held in September. With a safety-first approach and eager to meet all of the government recommended guidelines, Theatre North took the opportunity to trial, Alfred™, the Tickets.com mobile all-in-one access control solution. Hayley Dobbs, General Manager Tickets.com Asia Pacific said,

“With so much change in the live experience industry, Theatre North has been strategic by testing new technology and solutions to fit their venue and their patrons.”  

About Alfred

Alfred, developed for android devices is fully integrated with ProVenue and offers patrons a frictionless venue entry experience, streamlining the ticket validation process for both patrons and venue staff. Alfred provides the ability to not only validate traditional barcodes but also validate digital tickets and contactless tickets via the convenience of Near Field Communication (NFC).

Alfred supports complex ticket validation rules such as entry/exit scanning, specific entry restrictions, timed admission, and controlled interior access to areas such as suites and clubs. With centralised, remote management of devices–plus a choice of Wi-Fi and/or cellular data connectivity. Mandy Sheperd, General Manager commented,

“Along with providing additional ticket security, the Alfred scanners allow us to track real-time arrivals and enhance our attendance records. After the trial our Front of House team gave Alfred the thumbs up, and they are now able to check tickets using a safe, touchless, mobile system at all our events”.

The use of Alfred at entry points assisted with COVID related regulations and ensured that patrons were moving through the doors promptly to be seated. The use of Access Control at the Princess Theatre created opportunities for ticket delivery to be expanded, enabling patrons to receive their tickets via Tickets@home, utilise Digital tickets with the ability to add tickets to their mobile wallets, and access the online ticket management portal, MyTickets. Ange Cole, Box office manager said,

“The customer service from the technical support team has been second to none. They have the devices pre-set and talk through the easy operation and any settings we might need to change. The technology also allows for their remote login to provide any technical support we might need at short notice”

After great success with their Alfred trial, the team at Theatre North decided to move forward with the use of Alfred during their end-of-year dance season and as a permanent fixture for shows throughout 2021.

“We are thrilled to assist the Theatre North as they transition to 2021 utilising Tickets.com technology and support.”  

Hayley Dobbs, General Manager Tickets.com Asia Pacific

About Theatre North

Theatre North, located in Launceston, Tasmania, is an independent, not for profit organisation located at Launceston’s historic Princess Theatre. As well as managing the Princess Theatre and Earl Arts Centre, Theatre North presents an annual season of professional performing arts from around Australia. Theatre North is passionate about exciting audiences and providing vibrant and varied experiences as part of the thriving cultural lifestyle enjoyed by the Northern Tasmanian community.

About Tickets.com

Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, Tickets.com has been the technology provider for over 1M live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.

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