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paranaple arts centre | T.Magazine

paranaple arts centre | Devonport, Tasmania, Australia


The paranaple arts centre is home to the Devonport Regional Gallery, Town Hall Theatre and the Devonport Visitor Information Centre in Devonport, Tasmania, Australia (Devonport). Managed by the Devonport City Council, the paranaple arts centre was challenged during the pandemic with events being postponed, rescheduled, and restrictions in play like many venues across the globe. Fortunately, The paranaple arts centre team was able to pivot and adjust using some key tools provided by

“The team at were very helpful ” – Tim Cooper, Visitor Services Coordinator, Devonport City Council, Devonport, Tasmania, Australia Interviews | Tim Cooper, Visitor Services Coordinator, Devonport City Council, Devonport, Tasmania, Australia

MOSH | T.Magazine

Exploration and Reinvention in Memphis with the Museum of Science & History (MoSH)



In 2020 the Museum of Science & History (MoSH) was on the precipice of launching a 5-year strategic plan to reinvigorate the organization. A new Executive Director was in place, plans for a rebrand were being contemplated, and then the pandemic hit. But while live events were put on pause, the team at MoSH dove head-on into research and testing for their long-term strategic vision.

MoSH Regional Logo Interviews |

Kevin Thompson, Executive Director, Museum of Science & History 
Jeff King, Director of Guest Services, Museum of Science & History

Strategic Vision

Beyond a new look, the strategic focus was to create a more inviting space to increase engagement with patrons and to foster more curiosity in every patron touchpoint. Everything from new content to new communication strategies to new technologies were explored.

The MoSH team even collaborated with the national Metal Museum in Memphis to install a twenty-five-foot statue of a Mosasaur to greet incoming patrons. Part of creating an inviting space comes from making a less intrusive ticketing experience. Jeff King, Director of Guest Services commented, “The less you notice the ticketing experience, the better,” which is in part why moving to digital tickets was so important to MoSH.

Y and proud | T.Magazine

Youngstown State University | Digital Tickets

What’s has wings but cannot fly, and can weather the storm of a pandemic?

The Youngstown State University Penguins.

Long-standing partner, Youngstown State University (YSU) upgraded to ProVenue® and MyProVenue just prior to the start of the COVID-19 pandemic.   At the box office, YSU suspended in-person sales and implemented QR codes to reduce crowding on game days. By prompting Penguin fans and students to access MyProVenue for purchases and managing their tickets, the box office team was able to drive more operations online and reduce their on-site staff.

“We are pleased to continue our partnership with  Upgrading to ProVenue has already proven to be the right choice.  There has been a steady increase in our online football and basketball sales.  The staff has always been available to assist with remote training,” said Ron Strollo, Executive Director of Intercollegiate Athletics, Youngstown State University.

Currently, YSU is utilizing the Zebra hand-held scanners powered by Alfred, the all-in-one access control solution from Zebra technologies provide a cost-effective hand-held ticket scanning solution for the ultimate on-site efficiency.


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T.Magazine Erie County Fair

Erie County Fair | The Best of Summer with Digital Tickets

Hamburg, NY and Erie County Agricultural Society made history at the 181st Erie County Fair (Fair) in Western New York in the summer of 2021. For the first time ever, the ‘Best 12 Days of Summer’ admission tickets were sold exclusively online through MyProVenue™, the web application for digital tickets. 

Under the cloud of the pandemic, the Fair had a compressed timeline for planning, marketing, and selling tickets to their GUSTO Grandstand events as well as fair admissions. Events and operations were pulled together in just over 80 days once state and county officials provided final approval and guidelines when normally the planning process would be a year in the making. That’s 285 days less, for those of you doing the math.


The 2021 Fair Experience

Though the team knew the Fair would not look the same, it would remain true to the values and traditions that are reminiscent of the annual event. The team was anxious to provide families with the opportunity to create memories in person, get back to tradition, where patrons could immerse themselves in a world of ‘Summertopia’ with the traditional crazy foods, cute animals, top-notch competition, spinning rides, and just plain fun entertainment.

The adjustments started with online-only ticket sales while in previous years patrons could make purchases in retail locations. Ticket inventory was adjusted and re-adjusted for events at the Fair Grandstand, the aisle walkways were widened and vendors were limited to increase social distance, and the Fair also offered free parking to limit contact touchpoints.   With staffing shortages, the 2021 Fair was very different.

Get the full story to learn more about this pivotal summer.

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NASCAR T.Magazine

NASCAR Speeds Ahead with Ticketing Technology

NASCAR ticketing technology moves at the speed of, you guessed it, NASCAR. sat down with Kari Gritton, Managing Director of Consumer Strategy at NASCAR to discuss the return to live racing with fans, how their strategies have evolved, and the technology that helped them manage the constant changes.

“We were days away from the NASCAR Cup Series at Homestead Miami Speedway when all of sports and live entertainment shut down,” said Gritton. Interview | Kari Gritton, Managing Director of Consumer Strategy at NASCAR

Baseball is Back 2021

Getting Back to Fans in Stands – Baseball Season Is Back!

April 1, 2021 – Costa Mesa, CA.  Play Ball!  It seems like a lifetime since the World Series at Globe Life Field. Subsequently, and Major League Baseball have come a long way to build a comprehensive plan by expanding technology, hardware, and services to support the reopening of stadiums across the nation to fans.

Utilizing in-depth safety precautions and security measures at the ballpark, fans can expect a safe, clean, and friendly environment to enjoy baseball.  Fans can also expect more from their ticketing by utilizing’s powerful, enterprise-grade products, including a redesigned digital ticket purchase flow in MyProVenue™ with detailed safety information, plus pod-style seating to maintain physical distance in the upcoming season.  Here are some things to expect for the upcoming MLB season:

Optimized Seating & Ticket Sales:
  • Clubs with limited capacity due to social distance seating considerations have optimized seating and defined purchasing scenarios in order to safely invite fans into the stands using ProVenue®,  our back-office ticketing solution.
  • Ticket purchasing has been configured to maximize the available inventory while maintaining the integrity of the applicable “pod” or seating group.
  • Season Ticket holders and returning fans will be able to consume their Account Credits online to enable flexibility and get them to as many games as possible.
Digital Tickets and Increased Safety Information:
  • has made it easier than ever for fans to purchase digital tickets using MyProVenue on their mobile device or desktop, including support for Mastercard Click to Pay.
  • As capacity constraints lessen and more fans return, on-site messaging via QR codes may be available to help support fans making self-service purchases as a ‘contactless box office’ while continuing to limit contact with ballpark staff.
  • Fans can also expect staggered physical entry in some cases, reducing potential crowds as a safety precaution.  Using ticket validation rules in ProVenue and more detailed ticket information on-site and on the MyProVenue digital ticket, fans will enter in ways that adhere to safe distance practices.
  • Additional Health Surveys will be used at certain ballparks through the MLB Ballpark app.
Frictionless Ballpark Entry :
  • Gate and suite entrances will also utilize a more frictionless ticket validation experience running on Alfred™, the mobile concierge. Alfred validates tickets and seamlessly synchronizes information with ProVenue, the back-office ticketing platform, providing ballparks with a more comprehensive look at each entrance, such as volume of fans by location.
  • The widespread use of digital tickets on mobile devices within MyProVenue makes entry into the ballpark simple for fans and speedy to validate using Alfred.
  • Using a variety of devices, such as pedestals and hand-held scanners, clubs will provide a digital and, in some cases, contactless ticket validation experience for fans.  Contactless tickets use Near-Field Communication (NFC) with Apple® Wallet and Google Pay™ to make the fan entry faster by triggering validation from the mobile device when in near proximity to the pedestal or hand-held scanner.  There is no need to find or scan a barcode to get into the game.

It’s time to get excited about a new season of baseball, there is history to be made with fans in the stands.  Play Ball!

About is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, is on a mission to disrupt the ticketing industry and provide the best live experiences.

Theatre North Improves Entry Experiences with Alfred Powered by

North Wollongong, Australia – Theatre North, located in Launceston, Tasmania, is an independent, not-for-profit organisation located at Launceston’s historic Princess Theatre.  Theatre North and have shared a ticketing relationship since 1999, with Theatre North using’s state-of-the-art ticketing software, ProVenue® since 2014. Utilising ProVenue, creates and prepares all of the Theatre North events on their behalf.

The past year and the COVID-19 pandemic brought venues challenges like never before, including temporary closures and new restrictions, and the team at Theatre North was keen to welcome patrons back into the venue for ‘Coming Home’, a community-led fundraiser held in September. With a safety-first approach and eager to meet all of the government recommended guidelines, Theatre North took the opportunity to trial, Alfred™, the mobile all-in-one access control solution. Hayley Dobbs, General Manager Asia Pacific said,

“With so much change in the live experience industry, Theatre North has been strategic by testing new technology and solutions to fit their venue and their patrons.”  

About Alfred

Alfred, developed for android devices is fully integrated with ProVenue and offers patrons a frictionless venue entry experience, streamlining the ticket validation process for both patrons and venue staff. Alfred provides the ability to not only validate traditional barcodes but also validate digital tickets and contactless tickets via the convenience of Near Field Communication (NFC).

Alfred supports complex ticket validation rules such as entry/exit scanning, specific entry restrictions, timed admission, and controlled interior access to areas such as suites and clubs. With centralised, remote management of devices–plus a choice of Wi-Fi and/or cellular data connectivity. Mandy Sheperd, General Manager commented,

“Along with providing additional ticket security, the Alfred scanners allow us to track real-time arrivals and enhance our attendance records. After the trial our Front of House team gave Alfred the thumbs up, and they are now able to check tickets using a safe, touchless, mobile system at all our events”.

The use of Alfred at entry points assisted with COVID related regulations and ensured that patrons were moving through the doors promptly to be seated. The use of Access Control at the Princess Theatre created opportunities for ticket delivery to be expanded, enabling patrons to receive their tickets via Tickets@home, utilise Digital tickets with the ability to add tickets to their mobile wallets, and access the online ticket management portal, MyTickets. Ange Cole, Box office manager said,

“The customer service from the technical support team has been second to none. They have the devices pre-set and talk through the easy operation and any settings we might need to change. The technology also allows for their remote login to provide any technical support we might need at short notice”

After great success with their Alfred trial, the team at Theatre North decided to move forward with the use of Alfred during their end-of-year dance season and as a permanent fixture for shows throughout 2021.

“We are thrilled to assist the Theatre North as they transition to 2021 utilising technology and support.”  

Hayley Dobbs, General Manager Asia Pacific

About Theatre North

Theatre North, located in Launceston, Tasmania, is an independent, not for profit organisation located at Launceston’s historic Princess Theatre. As well as managing the Princess Theatre and Earl Arts Centre, Theatre North presents an annual season of professional performing arts from around Australia. Theatre North is passionate about exciting audiences and providing vibrant and varied experiences as part of the thriving cultural lifestyle enjoyed by the Northern Tasmanian community.

About is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, has been the technology provider for over 1M live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, is on a mission to disrupt the ticketing industry and provide the best live experiences.

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