Email Marketing: Button Up.

Buttons, links, and other clickable actions are a major part of creating an email campaign with purpose.  So, let’s get down to some strategies to help you improve your click-ability.

The link is a powerful tool that can be placed on text, and images. 

Something to consider is the hover.  When you roll your mouse over this link – what does it say?  Does it give you context on where it will take you? 

Links are primarily used to “go somewhere.” Any time someone is navigating to a website, using a link is helpful and can be a good formula for providing more in-depth information.

Why Use a Button?

Buttons on the other hand are typically used to indicate an ACTION or getting a subscriber to “do something”, like buy a ticket.  They also have the ability to stand out.

With CrowdConnect the Tickets.com official email marketing platform powered by WhatCounts you can easily add buttons and links to optimize your email performance.   

If you are a current client learn more about how to set up Buttons and Links in CrowdConnect today.

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Email Marketing: The Value of the A/B Test.

We all know that data is running behind so many of our marketing tactics, but we don’t all know how best to take advantage of what the data can do for us.  With a few simple process changes you can make your email marketing a more effective tool in your marketing arsenal. 

One of the simplest ways to make an improvement is to use data to test out your theory.  An A/B email test can help you figure out what’s engaging your email subscribers and what’s not.    Using a sample size of your market test 1 change and compare your Open Rate results as well as engagement metrics like Click Rate to determine which version was most effective.  Use that answer to be your winning send to the rest of your target market.

Here are 5 simple A/B tests that you can use today!

  1. Subject Lines
  2. Image Choices
  3. Color Choices
  4. Promotional Offers
  5. Placement of your Purchase Link

With CrowdConnect the Tickets.com official email marketing platform powered by WhatCounts your test results are easy to read as you analyze your subscribers.    

If you are a current client learn more about how to set up A/B tests in CrowdConnect using our Knowledge Base.

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