Email Marketing: Tracking Conversions & Marketing Source Code
So, you’ve got your communication plan ready to go on email. But how will you know if your emails are driving up ticket sales? Conversion tracking!
What is Conversion Tracking in emails?
A “conversion” is typically when a subscriber performs an action like “Open” or “Click” within a message during a certain time frame.
But what happens after someone clicks “Buy Tickets”? To truly see conversions, you have to get to the purchase data.
CrowdConnect, the Tickets.com official email marketing platform powered by WhatCounts, works seamlessly with ProVenue® to take your clicks further. Marketing Source Codes, created in the ProVenue ticketing platform, help you easily track performance beyond the click and right into sales. Marketing Source Codes can be embedded in purchase links in CrowdConnect templates to determine the success of specific email campaigns.
If you are a current client, learn how to set up Marketing Source Codes with CrowdConnect and start tracking your conversions better.
Interested in CrowdConnect? Learn more here.