Email Marketing: Sign Me Up!
Big event coming up? Without potential patrons to get the message, you are losing sales.
Establishing a direct, personal communication with your patrons is vital to increasing your ticket sales.
One of the easiest ways to increase patron acquisition is to create a sign-up form to capture email addresses, mobile numbers, and more.
What is an Email Sign-Up Form?
It’s a web-based form that helps you to collect email addresses of potential patrons.
Did You Know?
Even if you have a subscriber base – Marketing databases naturally degrade about 25-30% every year? Sign-up forms can help you with an acquisition strategy and ultimately improve your ticket sales.
Considerations.
The Look & Feel of the Form
Think about the patron experience you want to create. While pop-ups are very noticeable as they take over your webpage, some patrons may find them to be a nuisance.
Based on what you know about your patrons, you should choose the creative that works, for example: creating a lightbox or an iframe.
What is a Lightbox?
A lightbox is another word for pop-up. It is a module that takes over a webpage browsing window and prompts a patron or prospective subscriber to take an action.
When you use a lightbox or a pop-up, consider limiting its presence to the homepage and/or using a promotion offer.
For Example: You can get X% off your first ticket purchase if you sign up for our email newsletter.
Depending on the sign-up form, you may want to limit this to new site potential patrons rather than everyone who lands on the page.
Another option is to embed your form onto your website as an iframe.
What is an IFrame?
An iframe also known as Inline Frame is code that allows you to embed content into your website. With an iframe you can add your sign-up form onto your homepage or on a contact us page while keeping your full website branding(?).
Other options.
You can also create full page forms that you can customize and host in CrowdConnect.
CrowdConnect has an easy-to-use options so you can quickly build pop-ups, full pages, and iframe forms that can be hosted either in the CrowdConnect cloud or installed directly on your web page.
If you are a current client learn more about setting up the form that works best for you.
Interested in CrowdConnect? Learn More
