Did you know that roughly 85% of email subscribers use smart phones to access email? And roughly 70% of mobile users delete badly formatted messages in under three seconds? Time is short. Consider simple ways you can learn about your…
Marketing your events can fall short if your email messages are riddled with mistakes. The best way to avoid mistakes is to check your work. Consider these tips to verify your marketing messages before they go out the door. Common…
Are your emails falling into SPAM traps? Event messages getting missed by potential patrons? Consider these tips to improve your message deliverability. What is a SPAM Trap? A SPAM trap is how an Internet Service Provider (ISP) protects subscribers from…
Who clicks matters. Your email subscriber data can help you understand your patrons, their interest in your events, the content that they care about and more. Planning to market your next event? Consider looking back at your previous emails with…
So, you’ve got your communication plan ready to go on email. But how will you know if your emails are driving up ticket sales? Conversion tracking! What is Conversion Tracking in emails? A “conversion” is typically when a subscriber performs…
