CrowdConnect Email Opens on Mobile Devices

Email Marketing: Opens by Device

Did you know that roughly 85% of email subscribers use smart phones to access email?  And roughly 70% of mobile users delete badly formatted messages in under three seconds?

Time is short.  Consider simple ways you can learn about your subscribers to improve your ticket sales on mobile.

Opens by Device

Opens by device is a quick report to understand whether your subscribers are opening emails on a mobile device or on a desktop.   If you host a variety of events at your venue, this can also be a helpful tool to identifying which events are more likely to be opened on a mobile or desktop.  

5 Quick Creative Considerations for Marketing Events on Mobile

  1. Short subject lines. Longer subject lines may not display on a mobile device.
  2. Keep images to under 600-pixel width. Some mobile devices can’t handle responsive designs.
  3. Use a large font. A small screen makes fonts smaller, consider using a 14-pixel font to make it easier on the eyes.
  4. Create a simple call to action. A button is an easy way to identify where a patron should click where as an image does not have that same effect.
  5. Use a single-column templates. Multiple columns may condense and be hard to navigate on a small device.

CrowdConnect the Tickets.com official email marketing platform makes it easy to look at Open by device metrics.

If you are a current client interested in learning more about the Open by device reports within CrowdConnect, read on from our Knowledge Base.

Interested in CrowdConnect the Tickets.com official email marketing platform powered by WhatCounts? Learn More.

Email Marketing: Common Mistakes

Marketing your events can fall short if your email messages are riddled with mistakes.

The best way to avoid mistakes is to check your work.  Consider these tips to verify your marketing messages before they go out the door.

Common Mistakes in Email Campaigns 

  1. Spelling & Grammar Mistakes. It’s simple but, extremely important. Proofreading can make the difference between looking professional or not. Make sure to rely on another set of eyes to catch what spell check can miss.
  2. Check for Mobile Optimization. Many of your subscribers are likely to read about your events on their mobile phone. If your images aren’t easily readable on a smaller screen, they aren’t going to get the message.
  3. Check Your Links. Sending your subscribers to learn more about the wrong event can confuse them and lower your conversions. Make sure to check each image, button, and hyperlink.

 

Workflow Approvals

Workflow approval processes are a great way to keep tabs on your mistakes and ensure your messages get evaluated.  Determine if your email provider has a process to facilitate the review.

CrowdConnect the Tickets.com official email marketing platform has a Workflow Approval process built in to make it simple to verify content within a message before deploying your campaigns.  Using a snapshot of the message, workflow recipient(s) can easily review messages, cancel them if they are incorrect, send them if approved, and alternately edit them for corrections.

If you are a current client interested in learning more about the Workflow Approval process within CrowdConnect, please check out our Knowledge Base for more detailed information

Interested in CrowdConnect the Tickets.com official email marketing platform powered by WhatCounts? Learn More.

CrowdConnect Email Marketing: Stop Sending to SPAM and Junk

Email Marketing: SPAM-less

Are your emails falling into SPAM traps? Event messages getting missed by potential patrons? Consider these tips to improve your message deliverability.

What is a SPAM Trap?

A SPAM trap is how an Internet Service Provider (ISP) protects subscribers from getting unwanted and unsolicited mail from ever reaching an inbox.  If caught in the trap, your IP address and your ‘from domain’ will be blocked.

How does it affect my event marketing?

When your domain and IP address get blocked, your marketing messages don’t reach your subscribers’ inboxes, your deliverability rates sink, and restoring your venue’s reputation can becoming a large undertaking.

Here are some tips to keep your messages out of SPAM and junk mail:

Who Gets Your Messages…?

Make sure you create a permission-based subscriber list and continue to focus on those who engage with your messages.  The Open Rate and Click Rates are key indicators in this area.

Content is King!

  1. Create content that is relevant, engaging to your subscribers and keep testing to optimize your performance.  Read more about A/B testing.
  2. Using a wide array of styles, colors, and font sizes (especially larger then 12pt) can be a formatting no-no and easily make your subscribers think your email is SPAM.  So, stick to a simple palate.

Subject Lines Matter! 

Besides creating an incentive to read an email, subject lines can encourage subscribers to mark your messages as SPAM.  Consider the following when creating your subject lines:

  1. Using ALL CAPS can appear as if you are shouting.  Make sure whatever you capitalize actually needs it – when in doubt – skip the CAPS.
  2. Multiple exclamation points don’t necessarily create a sense of drama, they can come across as false enthusiasm.  Instead consider focusing your subject line on relevant, thought-provoking copy.
  3. Just like multiple exclamation points, using too many Emojis can affect your deliverability.  Consider what Emoji is relevant, and how many, if any, are necessary for your target audience.  Read more about using Emojis.
  4. Special characters like “$” and “#” can also trigger your subscribers to think your email is SPAM.  So, if you don’t need them, leave them out.
  5. There are a lot of words that SCREAM SPAM and can quickly get you blacklisted.  Make sure to avoid using words/phrases like: “Free”, “Best Price”, “No Obligation”, “Discount”, “Will not Believe Your Eyes”, “Why Pay More”, “This isn’t Spam”, “This Won’t Last”.  Instead try focusing on subjects with personalization, such as “Hi [Name], do you want to go to a concert?”  Check out this list of SPAM trigger words.

Interested in CrowdConnect the Tickets.com official email marketing platform powered by WhatCounts? Learn More.

CrowdConnect Email Marketing Who Clicks Matters

Email Marketing: Who Clicks Matters

Who clicks matters.

Your email subscriber data can help you understand your patrons, their interest in your events, the content that they care about and more.

Planning to market your next event?

Consider looking back at your previous emails with an Event Report.

An Event Report can help you identify which of your contacts have taken specific actions such as opening your email, clicking on individual links, and even unsubscribing.   Plus, an Event Report can be run for specific email campaigns or for a given date range.

Once you know who is engaging, you can improve targeting for future marketing efforts.

Who matters?

The ones who clicked and the ones who did not.

If you promoted multiple concerts in the same email campaign, then you can use reports to identify which contacts clicked on each variation.  You can then decide who to follow up with on one concert, both concerts, or none based on that information.

For those who did not click, perhaps a new marketing message will be your plan.

The email readers and nonreaders.

Open rate can also tell you a lot about your marketing message.  For instance, if you are testing your subject lines with multiple email campaigns to sample audiences, email opens can provide you with insights on the strength & success of your subject line.

Read more about the value of the A/B test to improve your open rates.­­­

With CrowdConnect you can quickly run Event Reports that will help you better understand your subscribers as well as your patron marketing strategies.

Interested in CrowdConnect? Learn More

Already a CrowdConnect user?  Check out how to run an Event Report now.

CrowdConnect Tracking Sales

Email Marketing: Tracking Conversions & Marketing Source Code

So, you’ve got your communication plan ready to go on email.  But how will you know if your emails are driving up ticket sales?  Conversion tracking!

What is Conversion Tracking in emails?

A “conversion” is typically when a subscriber performs an action like “Open” or “Click” within a message during a certain time frame.

But what happens after someone clicks “Buy Tickets”? To truly see conversions, you have to get to the purchase data.

CrowdConnect, the Tickets.com official email marketing platform powered by WhatCounts, works seamlessly with ProVenue® to take your clicks further.  Marketing Source Codes, created in the ProVenue ticketing platform, help you easily track performance beyond the click and right into sales. Marketing Source Codes can be embedded in purchase links in CrowdConnect templates to determine the success of specific email campaigns.

If you are a current client, learn how to set up Marketing Source Codes with CrowdConnect and start tracking your conversions better.

Knowledge Base Portal

Interested in CrowdConnect? Learn more here.

Email Marketing: The Value of the A/B Test.

We all know that data is running behind so many of our marketing tactics, but we don’t all know how best to take advantage of what the data can do for us.  With a few simple process changes you can make your email marketing a more effective tool in your marketing arsenal. 

One of the simplest ways to make an improvement is to use data to test out your theory.  An A/B email test can help you figure out what’s engaging your email subscribers and what’s not.    Using a sample size of your market test 1 change and compare your Open Rate results as well as engagement metrics like Click Rate to determine which version was most effective.  Use that answer to be your winning send to the rest of your target market.

Here are 5 simple A/B tests that you can use today!

  1. Subject Lines
  2. Image Choices
  3. Color Choices
  4. Promotional Offers
  5. Placement of your Purchase Link

With CrowdConnect the Tickets.com official email marketing platform powered by WhatCounts your test results are easy to read as you analyze your subscribers.    

If you are a current client learn more about how to set up A/B tests in CrowdConnect using our Knowledge Base.

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