Email Marketing: Image Size Matters
Does my image size matter in my emails? The short answer is yes.
Email Marketing: Always Welcome
An automated welcome email series can be a great way to start your email subscriber relationship off right. An underestimated yet easy process to implement, the welcome series email campaign can yield high performance. What’s great about this tactic is…
Email Marketing: Engagement Segmentation
Simple yet effective – segmenting your email lists to focus on your engaged subscribers can help you increase your open rates & clickthrough rates. Who is an “Engaged” Subscriber? An engaged email subscriber is someone that has last opened or…
Email Marketing: Emojis in Emails 🎟
Fun & Playful, Emojis: Can they help or hurt your emails? It seems like a small thing, but the subject line in an email is a major factor in increasing your open rate. But let’s not get ahead of ourselves…
Email Marketing: Button Up.
Buttons, links, and other clickable actions are a major part of creating an email campaign with purpose. So, let’s get down to some strategies to help you improve your click-ability. The link is a powerful tool that can be placed…
Email Marketing: The Value of the A/B Test.
Learn more about A/B Testing as a quick and easy way to improve your email engagement.