Email Marketing: Personalization & Dynamic Content
Personalizing content can get tricky when you are trying to message all of your subscribers.
Fortunately, dynamic fields make it easy to customize messaging without creating each individual email.
What is dynamic content in emails?
Dynamic content in emails are pieces of information from your subscriber contact within your email marketing database that be used to quickly pull information into your messages.
What are some examples of dynamic content?
- Subscriber name
- An image attributed to that subscriber
Why does personalization matter?
Adding personalization to messaging is the number one tactic used by email marketers to improve performance.
With CrowdConnect, the Tickets.com official email marketing platform powered by WhatCounts, we will help you get personal.
If you are a current client, learn how to set up dynamic content in your messages and start increasing your email engagement today.
Interested in CrowdConnect? Learn more here