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Tampa Bay Rays Introduce Flexible Season Memberships

St. Petersburg, Fla. (Feb. 19, 2021) – The American League Champion Tampa Bay Rays announced a new and innovative Season Membership model powered by As the Rays prepare for the long-awaited return of fans to Tropicana Field for the 2021 regular season, they have adapted to meet new fan needs in ticketing and experiences.

The Membership

New this season, Season Member­ships allow fans a choice of six distinct membership levels, each with its own associated discounts, rewards and seating location options. When fans return to the stands, Season Memberships offer the flexibility to redeem credit for as many games as fans would like to attend in a way that best fits their schedule

“A season membership provides a great way to join the Rays family while receiving tremendous flex­ibility and value, along with priority access to tickets and incredible benefits throughout the year,”

said Rays Vice President of Ticket Sales & Service Jeff Tanzer.


With safety in mind, socially distant seating is a priority for the Rays. They continue to work with Major League Baseball and local public health officials to determine when and how to safely welcome fans back to Tropicana Field. Plans include health and safety protocols, such as reduced capacity, socially distant seating and mandatory face masks.

The Rays intend to announce further information prior to the start of the season. If games are impacted by COVID-19, season members with tickets to impacted games will receive credit to their MyProVenue™ MyTickets™ account for future ticket purchases or as a refund to the original method of payment.

Fan Experience

Fans with memberships can easily log into MyProVenue™ to see details on their membership level and to manage their seating choices.

In addition, current Rays Season Members will be notified in the coming weeks on how to select their new Season Membership package for the 2021 season.

For more information or to purchase a Season Membership, fans can visit, call 888-FAN-RAYS or email

ABOUT is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, is on a mission to disrupt the ticketing industry and provide the best live experiences.

Learn more about our software and services at If you are interested in learning more about Memberships & Loyalty programs, or becoming a client, please contact us.

ABOUT Tampa Bay Rays

The Tampa Bay Rays mission is to energize the community through the magic of Rays baseball. The organization is committed to building a strong community bond through meaningful interactions and charitable donations, and has proudly represented Major League Baseball since 1998.



North Wollongong, Australia – Monday, February 15th 2021, the Australian Baseball League (ABL) 2020/21 season has come to an unprecedented, yet successful end during the COVID-19 pandemic. congratulates the 2020/21 Claxton Shield Championship winners, the Melbourne Aces.

The ABL began doing business with during the World Baseball Classic Qualifier in 2016, and the pair signed a league deal shortly thereafter.  In 2020, the ABL renewed a 5-year deal with The ABL utilises’s ProVenue® suite of products and services offerings, including the administrative support in creating events on behalf of the participating teams, provided by staff.  

“Unlike other ticketing platforms, is willing to step up to the plate and offer more kinds of customer service experiences to meet the unique needs of each client.” Shane Tonkin, GM Commercial & Marketing, Australian Baseball League.

With modified conditions throughout the 2020/21 season, worked with the teams to ensure that there was a solution for all of the curveballs this unpredictable season threw.  With sudden changes in border closures due to COVID restrictions, cancelled games, and changes in opponents, and ABL were covering all bases throughout the season.

“At each turn, we adapted to the event changes by creating, removing, adjusting, and cancelling as needed.  We automated refunds so that cancelled games were processed seamlessly.  This allowed the ABL to offer patrons the option to have refunds added as a credit for redemption in-house or online for their next purchase. ” Hayley Dobbs, General Manager Asia Pacific.

Despite the fluid situation, another successful season has come to an end.  Rollovers for Season Memberships and Auto Memberships Renewals are underway for the 2021/22 season, and patrons can lock in their preferred seats in advance.   

“We look forward to working with ABL over the coming seasons” Hayley Dobbs, General Manager Asia Pacific

ABOUT Australian Baseball League

Founded in 2010 as a joint venture between Baseball Australia and Major League Baseball, and since 2016 owned solely by Baseball Australia, the Australian Baseball League (ABL) continues to thrill fans around the world with a dazzling combination of Australia and New Zealand’s best home-grown talent and top prospects from around the world.

The creation of the ABL gives Oceania’s best baseball talent the rare chance to showcase their skills in front of a home crowd and reinforces the existence of a legitimate pathway to the Big Leagues right in our own backyard.

ABOUT is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, has been the technology provider for over 1M live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, is on a mission to disrupt the ticketing industry and provide the best live experiences.

Email Marketing: The Value of the A/B Test.

We all know that data is running behind so many of our marketing tactics, but we don’t all know how best to take advantage of what the data can do for us.  With a few simple process changes you can make your email marketing a more effective tool in your marketing arsenal. 

One of the simplest ways to make an improvement is to use data to test out your theory.  An A/B email test can help you figure out what’s engaging your email subscribers and what’s not.    Using a sample size of your market test 1 change and compare your Open Rate results as well as engagement metrics like Click Rate to determine which version was most effective.  Use that answer to be your winning send to the rest of your target market.

Here are 5 simple A/B tests that you can use today!

  1. Subject Lines
  2. Image Choices
  3. Color Choices
  4. Promotional Offers
  5. Placement of your Purchase Link

With CrowdConnect the official email marketing platform powered by WhatCounts your test results are easy to read as you analyze your subscribers.    

If you are a current client learn more about how to set up A/B tests in CrowdConnect using our Knowledge Base.’s Alfred™ to Provide Contactless Ticketing Convenience for Fans at NASCAR’s DAYTONA 500 and DAYTONA Speedweeks Events

COSTA MESA, Calif. (February 8, 2021) – announced today its new Alfred mobile platform will power the access control for the start to NASCAR’s 2021 season with DAYTONA Speedweeks presented by AdventHealth events and the DAYTONA 500 at Daytona International Speedway. To provide a tap-and-go experience that moves fans quickly into the venue, NASCAR will validate all ticket entry for fans this week with Janam’s XT3 handheld devices powered by Alfred, a contactless solution that offers the most advanced digital ticketing technology. 

The DAYTONA 500, known as The Great American Race, draws the largest audience in motorsports for the iconic race event celebrated for its drama, pageantry and thrills along the high banks at the World Center of Racing.

Alfred is the proprietary all-in-one access control solution provided by for ticket validation. Comprehensive and agile, Alfred is directly integrated with ProVenue®, providing the back office operations with enhanced ticket tracking, ticket history, and more.  When deployed on  Janam’s XT3, Alfred delivers digital ticketing and a safe, secure, and contactless fan experience. Purchased tickets are delivered directly to each NASCAR fan’s phone and may be securely stored in Apple Wallet™ or  Google Pay™. Upon arrival at DAYTONA International Speedway, fans may simply position their phone close to XT3 and the integrated proximity-based NFC technology automatically pulls the digital ticket, accelerating validation and reducing contact between staff and fans.

“Migrating to the platform has been a great first step in our ticketing evolution across all NASCAR-owned facilities to create a more convenient buying experience and gate entry process for our fans,” said Kari Gritton, Managing Director, Consumer Strategy, NASCAR. “The Alfred technology makes mobile ticketing simple and easy, allowing use of digital wallets along with providing data collection opportunities for remarketing purposes.”

Alfred supports complex ticket validation rules including specific entry restrictions and timed admission that makes coordinating social distancing much easier. With 280 Janam devices being shared for NASCAR-owned facilities including Auto Club Speedway, Darlington Raceway, Daytona International Speedway, Homestead-Miami Speedway, Kansas Speedway, Martinsville Speedway, Michigan International Speedway, Phoenix Raceway, Richmond Raceway, Talladega Superspeedway, and Watkins Glen International, the access control solution allows NASCAR to move fans quickly and safely through its entry gates.


Janam is a leading provider of rugged, mobile computers and pedestal-mounted access solutions. Small, light and affordable, Janam’s handheld devices deliver powerful computing performance, superior barcode scanning, state-of-the-art NFC, and proven ruggedness. As a key component of contactless digital ticketing systems, Janam’s handhelds and accessories enable venues of all types and sizes to increase guest throughput, eliminate fraud, reduce costs and connect more meaningfully to their customers. Learn More.

ABOUT is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, is on a mission to disrupt the ticketing industry and provide the best live experiences.


The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Camping World Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series (NASCAR Advance Auto Parts Weekly Series) and three international series (NASCAR Pinty’s Series, NASCAR Peak Mexico Series, NASCAR Whelen Euro Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico, and Europe. For more information visit and, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).


In a year filled with so many unknowns and challenges, the Moscow Ballet with the help of brought some holiday magic to those in need.  The experience began with a commitment to support The Young and Brave Foundation, a nonprofit organization that supports families of children and young adults during their battle with cancer. 

Throughout the run of the Great Russian Nutcracker, the Moscow Ballet was able to help support donations as well as give two special ballet bears a home in the arms of Kalea & Noah Avery, through The Young and Brave Foundation.  

The surprises and delight did not stop there as the Moscow Ballet was able to offer up more holiday magic with children from three additional nonprofit organizations across the country, BeYoutiful Foundation, Camp Good Days, and Roswell Park, all had an opportunity to meet the exceptionally talented ballerina Anna Trofimova, of the Moscow Ballet this Saturday, December 12 in a live video call.

The event started with Trofimova introducing herself to the children, and showing them different detailed costumes from the Nutcracker, Swan Lake, and a traditional red tutu, Trofimova’s favorite color.  Each child then had the chance to ask the ballerina different questions, from “What do you do in your free time?” to “Who is your favorite superhero?”.  

A lot of laughs and fun were had by all, especially the aspiring future ballerinas on the call, and in that moment, life seemed suspended in mid-air like a magic leap.  Following the meeting, the children and their families were treated to an exclusive premiere streaming of the Moscow Ballet’s Great Russian Nutcracker before the public release.  

The Moscow Ballet also donated a number of beautifully crafted Nutcracker books to patients at the Roswell Park Hospital, and as a further token of their commitment to community you can share a digital copy of the Nutcracker story with your family and friends.

And don’t forget to experience the beloved official holiday classic, the Moscow Ballet’s Great Russian Nutcracker streamed safely from home with your loved ones. Get your ticket now.  

About T.Cares strives to make a difference not only in the ticketing industry, but also within the community. The T.Cares program seeks to support local community efforts by partnering with various nonprofit organizations to provide remarkable experiences for individuals and their families who may be facing hardships or various obstacles in their lives.

The Young and Brave Foundation

The Young and Brave Foundation was established in 2009, it is a nonprofit organization to create a community of support for the families of children and young adults during their battle with cancer.  In March of 2011, The Young and Brave Foundation received its 501(c)(3) non-profit status with the vision of helping young adults and children diagnosed with all forms of cancer. Donate today!

Beyoutiful Foundation

The BeYOUtiful Foundation is a 501(c)3 non-profit organization committed to taking ACTION! Awareness has been created, it’s time to make a real difference. Designed to provide hope, love and a path to feeling beYOUtiful. Connecting salons & stylists to local survivors, providing online education (covering cutting, styling, utilizing wigs & dealing with chemo hair), we’re here from diagnosis to remission and beyond. From little girls, to bright young ladies, supermoms & businesswomen, the BeYOUtiful Foundation is for all of us. Click here to donate!

Roswell Park 

Roswell Park was one of the first institutions in the nation to be recognized by the National Cancer Institute (NCI) as a comprehensive cancer center. Roswell Park provides expert cancer care and conducts top-tier research aimed at finding ways to prevent and cure cancer, with NCI support. Three major studies have found that long-term survival rose from 6% to 20% overall, as well as within specific cancer types, for patients who were treated from the start at NCI-designated comprehensive cancer centers, compared with those treated elsewhere. Learn more and donate to Roswell Park today!

Camp Good Days

Camp Good Days provides residential camping programs at our beautiful Recreational Facility, located on the shores of Keuka Lake in Branchport, New York, as well as year-round recreational and support activities, in the Rochester, Buffalo and Syracuse, New York areas for children with cancer, sickle cell anemia, and the entire family.  At Camp Good Days, participants have the opportunity to regain some of what cancer has taken away from them. While a vast majority of our children reside in NY, Camp Good Days has no geographical boundaries and accepts children from all 50 states and all over the world. No child with cancer is ever turned away from Camp Good Days. Donate today!

More support for Social Distance Seating from

Costa Mesa, CA – June 18th, 2020 –  As a growing number of venues begin opening and adapting to new ticketing and seating scenarios, has been working to continuously educate venues about the innovative capabilities of the ProVenue®  ticketing system that align with the changing needs of venues.

“Our goal is to continuously provide the tools and support for successful venue operations, even in an uncertain landscape,” commented Joe Choti, Chief Executive Officer at “Venues can work with a variety of seating configurations (reserved, general admission or a hybrid) to adapt to the social distancing guidelinesBy leveraging ProVenue’s native functionality we are here to support safe ways to bring patrons back to live events.”

New Seating Configuration for Social Distance Seating

Due to the COVID-19 pandemic, there is a need for people from different households to maintain a safe and respectful physical distance to reduce any risk of cross-contamination. At live events, this means that patrons will have to enter the venue using social distancing guidelines and be seated where no one in any single party is within a pre-determined distance from another group.

With existing setup options in ProVenue, makes Social Distance Seating configuration accessible for venues in a variety of ways:

  • Reserved Seat Configuration –The ProVenue technology allows venues to configure reserved seats for Social Distance Seating using Hold Codes to limit sales of contiguous seats to a single party and automatically enforce a safe distance between groups of patrons.

When using a Reserved Seat Configuration, venues can also set permissions to limit ticket forwarding and resale actions in order to preserve social distancing with attending patrons.

  • General Admission Configuration – ProVenue also allows venues to use a General Admission Configuration for Social Distance Seating. Existing settings in ProVenue allow you to easily limit capacity for each General Admission seating area to ensure a safe distance between patrons. As social distancing rules change, the settings can easily be adjusted to increase capacity and revenue.
  • Hybrid Configuration – Like a sculptor molding clay, organizations have the power within ProVenue to create venues and seating areas of different shapes and sizes depending on their needs.  The flexibility is only bound by imagination.  For example, in a hybrid configuration using ProVenue, an organization can combine one or more Reserved Seat and General Admission areas within the same venue for the same event, offering complete flexibility and control in the configuration of Social Distance Seating options. 
  • Each organization will need to evaluate their venue configuration to determine adherence to appropriate governmental guidelines. 

The dynamic nature of ProVenue is powerful and when it comes to re-opening events under social distancing guidelines, is ready today.

If you are interested in becoming a client, please contact us at

Read more from on Social Distance Seating technology is ready for Social Distance Seating

As the country and globe phase into a new normal, venues are struggling to adapt seating to new ticketing and seating scenarios. has been busy sharing information with clients to educate them on the existing capabilities of the ProVenue® system to better prepare them for upcoming events.

“We always want  to provide venues with options,” commented Derek Argobright, Chief Technology Officer at “Venues wishing to adhere to social distancing guidelines can leverage ProVenue’s native support for Social Distance Seating.  Our products are easy-to-configure and able to support both back office and online sales.”

What is Social Distance Seating?

Due to the COVID-19 pandemic, there is a need for people from different households to maintain a safe and respectful physical distance to reduce any risk of cross-contamination. At events, this means that patrons will have to enter the venue using social distancing guidelines and be seated where no one in any single party is within a pre-determined distance from  another party.

Venue Entry Considerations:

  • Staggered physical entry into the venue and seating area(s) allows patrons to enter in a way that adheres to safe distance practices.
  • Self-service (unattended) entry kiosks provide a means for ticket validation without the need for interaction with a nearby attendant.

Seating Configuration:

  • Within a specific row, considerations may require whether a given party of patrons should have to pass by another party to get to their seats. Depending on the size of parties, that might mean that no more than two parties can be seated in the same row.
  • Within the same row, a specific number of empty seats may need to be maintained between parties.
  • Potentially, a party sitting in a specific row should not have any party sitting in a row directly in front or behind their seating location.

Each organization will need to evaluate their venue configuration to determine adherence to appropriate governmental guidelines. 

With ProVenue and MyProVenue™ venues can manage entry by configuring seats with specific entry and time slot details.  Each ticket can have an assigned group number printed on it, used to stagger entry into the venue.

The dynamic nature of the Social Distance Seating capabilities is unique.  Clients have powerful and flexible options when it comes to re-opening events under social distancing guidelines.

Social Distance Seating employs Hold Codes to determine which seats are available for sale and which remaining seats to block when a set of contiguous seats is locked for sale.  For example, if a party of five purchases seats from a group of six seats, the remaining seat will dynamically be blocked from sale.

Sports and entertainment organizations face new challenges to provide safe and secure venues for live events. Utilizing existing features available today in products from gives venues the needed flexibility and functionality to enable Social Distance Seating.

Learn more at

Follow Up on COVID-19

As the COVID situation continues to unfold, we are humbled by the contributions of our health organizations and caregivers around the world. 

If your organization is working to aid during this trying time and is struggling with online challenges, connect with us. We have the technology to handle high volume responses and are willing and able to help. Contact Us.

ProVenue Exchange 2020

In light of the current global situation and the venue availability we are postponing ProVenue Exchange to later this year. For more venue information, please click here.

Scheduling Events

While millions around the world are ordered to stay home to minimize the risks of spreading COVID-19, many major events have been postponed throughout the globe.  We continue to monitor developments in cooperation with the Centers for Disease Control (CDC), the World Health Organization (WHO), state, and local agencies as it becomes increasingly important to stay connected. 

We strongly encourage everyone to follow national and local guidelines to protect themselves and their communities.  If your venue is anticipating cancelling or postponing a paid ticketed event, we ask that you please alert your representative as soon as possible in order to coordinate issuing patron account credits or refunds should you choose to do so.

Our incident response team is monitoring the situation and remains in contact with our global organization, including: sales, operations, support, and engineering.  We are committed to being available for our clients and partners. To that end, we encourage you to connect with us. Contact Us.

Ticketed Events

If you have questions with regard to any impacted event please contact the venue directly.

As a reminder, our offices and data centers around the globe remain open and operational.  Our customer support organization will maintain the same level of service excellence for our clients, partners, and patrons despite the uncertainty of COVID-19. 

In whatever way you might be coping, know that you are not alone. We’re in this together.

Thank you for the trust and confidence you have in, its products and services.

JF Choti
President & CEO

Further inquiries can be sent to:

Please see the latest information COVID-19 on the following sites:
Centers for Disease Control
World Health Organization

ProVenue in 2019

Throughout 2019, venues and sports organisations across the UK have upgraded to the industry-leading ProVenue® platform from®.

Across the arts, entertainment and sport industries, venues are taking advantage of the platform’s integrated features, which are specifically designed to help clients access, understand, and capitalise on their own consumer data.

In the first half of 2019, announced it had extended its relationship with Hillingdon Council. In time for the busy summer schedule, the borough implemented ProVenue to manage all ticketing requirements across a multitude of events and venues in the Greater London area.

The hosted web-based solution (SaaS) offers Hillingdon Council intuitive ticketing and marketing processes, improving ease-of-use for the general public, streamlining day-to-day operations for volunteers and staff, and expanding opportunities for consumer engagement.

As the year progressed, University Concert Hall and The Lights, two longstanding customers, also upgraded to ProVenue to take advantage of the latest ticketing technology.

University Concert Hall, a 1000-seat venue on the University of Limerick campus, now has the ability to provide its patrons with a premium digital experience–more convenient options for buying tickets, receiving tickets, and entering the venue.

The multi-purpose system, whilst continuing to support traditional barcode scanning, also allows patrons to receive and display tickets digitally on their mobile phones, simultaneously allowing the venue to track real-time customer stats as needed or automatically through scheduled reports.

The Lights, a multi-purpose venue in Andover that offers a full professional programme of music, theatre, comedy and dance, chose ProVenue in 2019 with the particular aim to modernise its patron and staff experience.

In 2019 The Lights debuted MyProVenue, the next-generation customer-facing web application built for speed. MyProVenue, supported by self-service configuration through ProVenue, is providing The Lights with a new level of control over the online purchase experience.

This autumn, Dundee Football Club launched ProVenue to satisfy all ticketing requirements for the start of the 2019/20 Scottish Premiership football season. The platform extends the club’s data capture capabilities significantly, enhancing the club’s ability to analyse fan trends and improve fan engagement. Another highlight for the club is the platform’s inventory management, which allows centralised control over ticket sales and the features available to patrons through a variety of sales channels.

The HubSainsbury Centre for Visual Arts, and Rosehill Theatre are among the other UK venues benefitting from a successful launch of ProVenue in 2019.

T.Cares Heart

2019 sees T.Cares grow

Throughout 2019, the UK team continued to embrace the T.Cares programme by supporting a number of initiatives in Milton Keynes and the surrounding area.

Through the global T.Cares initiative, employees seek to support the communities where they work and live – from charity fundraising and community service, to creating unforgettable experiences for those in need.

Earlier this year, staff volunteered at Emily’s Star to make up boxes for neonatal babies and new mothers in the area as part of the charity’s Neonatal Box Project.

Neonatal Box Project is a new initiative where the Emily’s Star delivered over 6,500 boxes to local and national neonatal units. The boxes created are emergency hospital necessities for babies born prematurely or underweight. UK staff also showed their support by donating ten corporate hospitality tickets for the recent Bristol Rovers vs Milton Keynes (MK) Dons game in Sky Bet League One to the Bristol Rovers Community Trust and the ‘Gas Girls’ a Senior and Under 18 football team.

The Bristol Rovers Community Trust works with a variety of community offerings on social inclusion, health, education and sports participation projects to give back to the community. 

Most recently, donated four VIP matchday tickets to the home game against Coventry in Sky Bet League One to the Henry Allen Trust’s Treats and Wishes program.

The Henry Allen Trust was formed in memory of Henry Allen who tragically lost his battle with cancer in October 2013. The family chosen by the trust were treated to a once in a lifetime experience including a full stadium tour pre-match, lunch, pitch side access and were on hand for the Man of the Match presentations after the game in Club Platinum. 

For more information about T.Cares and to find out how your charity or project could get involved, visit

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