Tickets.com’s Alfred™ to Provide Contactless Ticketing Convenience for Fans at NASCAR’s DAYTONA 500 and DAYTONA Speedweeks Events
COSTA MESA, Calif. (February 8, 2021) – Tickets.com announced today its new Alfred mobile platform will power the access control for the start to NASCAR’s 2021 season with DAYTONA Speedweeks presented by AdventHealth events and the DAYTONA 500 at Daytona International Speedway. To provide a tap-and-go experience that moves fans quickly into the venue, NASCAR will validate all ticket entry for fans this week with Janam’s XT3 handheld devices powered by Alfred, a contactless solution that offers the most advanced digital ticketing technology.
The DAYTONA 500, known as The Great American Race, draws the largest audience in motorsports for the iconic race event celebrated for its drama, pageantry and thrills along the high banks at the World Center of Racing.
Alfred is the proprietary all-in-one access control solution provided by Tickets.com for ticket validation. Comprehensive and agile, Alfred is directly integrated with ProVenue®, providing the back office operations with enhanced ticket tracking, ticket history, and more. When deployed on Janam’s XT3, Alfred delivers digital ticketing and a safe, secure, and contactless fan experience. Purchased tickets are delivered directly to each NASCAR fan’s phone and may be securely stored in Apple Wallet™ or Google Pay™. Upon arrival at DAYTONA International Speedway, fans may simply position their phone close to XT3 and the integrated proximity-based NFC technology automatically pulls the digital ticket, accelerating validation and reducing contact between staff and fans.
“Migrating to the Tickets.com platform has been a great first step in our ticketing evolution across all NASCAR-owned facilities to create a more convenient buying experience and gate entry process for our fans,” said Kari Gritton, Managing Director, Consumer Strategy, NASCAR. “The Alfred technology makes mobile ticketing simple and easy, allowing use of digital wallets along with providing data collection opportunities for remarketing purposes.”
Alfred supports complex ticket validation rules including specific entry restrictions and timed admission that makes coordinating social distancing much easier. With 280 Janam devices being shared for NASCAR-owned facilities including Auto Club Speedway, Darlington Raceway, Daytona International Speedway, Homestead-Miami Speedway, Kansas Speedway, Martinsville Speedway, Michigan International Speedway, Phoenix Raceway, Richmond Raceway, Talladega Superspeedway, and Watkins Glen International, the access control solution allows NASCAR to move fans quickly and safely through its entry gates.
Janam is a leading provider of rugged, mobile computers and pedestal-mounted access solutions. Small, light and affordable, Janam’s handheld devices deliver powerful computing performance, superior barcode scanning, state-of-the-art NFC, and proven ruggedness. As a key component of contactless digital ticketing systems, Janam’s handhelds and accessories enable venues of all types and sizes to increase guest throughput, eliminate fraud, reduce costs and connect more meaningfully to their customers. Learn More.
Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, Tickets.com has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Camping World Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series (NASCAR Advance Auto Parts Weekly Series) and three international series (NASCAR Pinty’s Series, NASCAR Peak Mexico Series, NASCAR Whelen Euro Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico, and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).