Email Marketing: Emojis in Emails 🎟

Fun & Playful, Emojis: Can they help or hurt your emails?

It seems like a small thing, but the subject line in an email is a major factor in increasing your open rate. 

But let’s not get ahead of ourselves – is the emoji in a subject line right for everything?  Probably not.

And if we send too many emails with Emojis it can also have a negative effect on consumers which ultimately unsubscribe. 

So, what’s the answer?  Testing of course!  Make sure you test your subject lines using A/B testing.  This can help you determine if the Emoji is an attention grabber or an annoyance.

As you put your tests together, here are some best practices to consider.

  • It can be too much of a good thing: Just like WRITING IN ALL CAPS, too many Emojis may indicate spam to recipients.
  • Context is key: with thousands of Emojis you can customize your choice to be relevant.
  • Consider your target audience: A survey of 1,000 Americans showed that, millennials regard using emojis positively.
  • Email Tone: Emojis can change an email from formal to playful. If you are messaging something serious, maybe skip the Emoji.

With CrowdConnect, the Tickets.com official email marketing platform powered by WhatCounts, we will help you easily add and test Emojis to your ❤️’s content.   

If you are a current client, learn more about setting up your new welcome series in CrowdConnect:

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Interested in CrowdConnect:

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TICKETS.COM KNOCKS IT OUT OF THE BALLPARK WITH THE AUSTRALIAN BASEBALL LEAGUE

2020/21 CHAMPIONS – MELBOURNE ACES

North Wollongong, Australia – Monday, February 15th 2021, the Australian Baseball League (ABL) 2020/21 season has come to an unprecedented, yet successful end during the COVID-19 pandemic. Tickets.com congratulates the 2020/21 Claxton Shield Championship winners, the Melbourne Aces.

The ABL began doing business with Tickets.com during the World Baseball Classic Qualifier in 2016, and the pair signed a league deal shortly thereafter.  In 2020, the ABL renewed a 5-year deal with Tickets.com. The ABL utilises Tickets.com’s ProVenue® suite of products and services offerings, including the administrative support in creating events on behalf of the participating teams, provided by Tickets.com staff.  

“Unlike other ticketing platforms, Tickets.com is willing to step up to the plate and offer more kinds of customer service experiences to meet the unique needs of each client.” Shane Tonkin, GM Commercial & Marketing, Australian Baseball League.

With modified conditions throughout the 2020/21 season, Tickets.com worked with the teams to ensure that there was a solution for all of the curveballs this unpredictable season threw.  With sudden changes in border closures due to COVID restrictions, cancelled games, and changes in opponents, Tickets.com and ABL were covering all bases throughout the season.

“At each turn, we adapted to the event changes by creating, removing, adjusting, and cancelling as needed.  We automated refunds so that cancelled games were processed seamlessly.  This allowed the ABL to offer patrons the option to have refunds added as a credit for redemption in-house or online for their next purchase. ” Hayley Dobbs, General Manager Tickets.com Asia Pacific.

Despite the fluid situation, another successful season has come to an end.  Rollovers for Season Memberships and Auto Memberships Renewals are underway for the 2021/22 season, and patrons can lock in their preferred seats in advance.   

“We look forward to working with ABL over the coming seasons” Hayley Dobbs, General Manager Tickets.com Asia Pacific

ABOUT Australian Baseball League

Founded in 2010 as a joint venture between Baseball Australia and Major League Baseball, and since 2016 owned solely by Baseball Australia, the Australian Baseball League (ABL) continues to thrill fans around the world with a dazzling combination of Australia and New Zealand’s best home-grown talent and top prospects from around the world.

The creation of the ABL gives Oceania’s best baseball talent the rare chance to showcase their skills in front of a home crowd and reinforces the existence of a legitimate pathway to the Big Leagues right in our own backyard.

ABOUT Tickets.com

Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, Tickets.com has been the technology provider for over 1M live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.

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Tickets.com’s Alfred™ to Provide Contactless Ticketing Convenience for Fans at NASCAR’s DAYTONA 500 and DAYTONA Speedweeks Events

COSTA MESA, Calif. (February 8, 2021) – Tickets.com announced today its new Alfred mobile platform will power the access control for the start to NASCAR’s 2021 season with DAYTONA Speedweeks presented by AdventHealth events and the DAYTONA 500 at Daytona International Speedway. To provide a tap-and-go experience that moves fans quickly into the venue, NASCAR will validate all ticket entry for fans this week with Janam’s XT3 handheld devices powered by Alfred, a contactless solution that offers the most advanced digital ticketing technology. 

The DAYTONA 500, known as The Great American Race, draws the largest audience in motorsports for the iconic race event celebrated for its drama, pageantry and thrills along the high banks at the World Center of Racing.

Alfred is the proprietary all-in-one access control solution provided by Tickets.com for ticket validation. Comprehensive and agile, Alfred is directly integrated with ProVenue®, providing the back office operations with enhanced ticket tracking, ticket history, and more.  When deployed on  Janam’s XT3, Alfred delivers digital ticketing and a safe, secure, and contactless fan experience. Purchased tickets are delivered directly to each NASCAR fan’s phone and may be securely stored in Apple Wallet™ or  Google Pay™. Upon arrival at DAYTONA International Speedway, fans may simply position their phone close to XT3 and the integrated proximity-based NFC technology automatically pulls the digital ticket, accelerating validation and reducing contact between staff and fans.

“Migrating to the Tickets.com platform has been a great first step in our ticketing evolution across all NASCAR-owned facilities to create a more convenient buying experience and gate entry process for our fans,” said Kari Gritton, Managing Director, Consumer Strategy, NASCAR. “The Alfred technology makes mobile ticketing simple and easy, allowing use of digital wallets along with providing data collection opportunities for remarketing purposes.”

Alfred supports complex ticket validation rules including specific entry restrictions and timed admission that makes coordinating social distancing much easier. With 280 Janam devices being shared for NASCAR-owned facilities including Auto Club Speedway, Darlington Raceway, Daytona International Speedway, Homestead-Miami Speedway, Kansas Speedway, Martinsville Speedway, Michigan International Speedway, Phoenix Raceway, Richmond Raceway, Talladega Superspeedway, and Watkins Glen International, the access control solution allows NASCAR to move fans quickly and safely through its entry gates.

ABOUT JANAM

Janam is a leading provider of rugged, mobile computers and pedestal-mounted access solutions. Small, light and affordable, Janam’s handheld devices deliver powerful computing performance, superior barcode scanning, state-of-the-art NFC, and proven ruggedness. As a key component of contactless digital ticketing systems, Janam’s handhelds and accessories enable venues of all types and sizes to increase guest throughput, eliminate fraud, reduce costs and connect more meaningfully to their customers. Learn More.

ABOUT Tickets.com

Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, Tickets.com has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.

Contact Us
About Alfred

About NASCAR

The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Camping World Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series (NASCAR Advance Auto Parts Weekly Series) and three international series (NASCAR Pinty’s Series, NASCAR Peak Mexico Series, NASCAR Whelen Euro Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico, and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).

    Memorial Day: Remember & Honor

    Today we honor the men and women who have made the ultimate sacrifice serving our nation.  We also would like to recognize the U.S. military, our veterans, and all of the first responders on this day.

    Experience is everything to us at Tickets.com.  Through our T.Cares initiative, we partner with non-profit organizations to build unforgettable event experiences for individuals and their families.  Throughout the years we have gifted experiences to our military heroes with the help of the non-profit organization, Vet Tix.

    One of our most unforgettable experiences was in Surprise, Arizona.  This year we had the pleasure of inviting service members, veterans, first responders, and their families to join us in Surprise, Arizona at Surprise Stadium for seven Baseball Spring Training games through Vet Tix.  As baseball fans wait for the season to come, we remember these special moments.

    Our honored guests were given premium seats, ‘Baseball Bucks’, a public announcement, and as a special tribute, each guest took to the mound and threw out the first pitch before each of the seven games. 

    Thank you to Vet Tix for this memory, we look forward to building new experiences with you again soon. 

    About Vet Tix: 

    Vet Tix * provides tickets to events which reduce stress, strengthen family bonds, build life-long memories and encourage service members and veterans to stay engaged with local communities and American life. We support our troops by honoring their service and providing positive family and life experiences, during and after their years of service to our country.

    If you have the means to do so, please take a minute and donate to our friends, an amazing organization that supports Veterans and first responders across the country, Vet Tix – donate link https://www.vettix.org/donate.php

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