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Cheyenne Frontier Days Ropes in Record Ticket Sales with Tickets.com

Cheyenne, WY (April 16th, 2021) – The cowboys have spoken – it’s time to get back on the horse!  Cheyenne Frontier Days had one of the largest post-COVID on sales in the United States yesterday.  Inviting fans back to enjoy this epic rodeo and festival, the July 23rd Garth Brooks with Ned Ledoux event has already sold out.

The 10-day festival includes a variety of rodeo events, carnival activities, dinner entertainment, a grand parade, live ‘Frontier Nights’ music performances, and more.  At the close of the first on-sale date, Tickets.com is proud to report that Cheyenne Frontier Days sold well over 103,000 tickets,   Cheyenne Frontier Days also reported receiving more than 25,000 callers for tickets, and over 26,000 visitors to their website showcasing an unprecedented number of excited fans ready to return to live events this summer.

Tickets.com is proud of our strong relationship with Cheyenne Frontier Days which started over sixteen (16) years ago and thrilled that fans are embracing the return to live events.  We are thrilled to play a role in bringing patrons back to Cheyenne Frontier Days in a safe and confident manner,” Joe Choti, President and CEO, Tickets.com.

Check out this epic ‘Frontier Nights’ line-up:

  • Garth Brooks with Ned LeDoux – Sold out
  • Thomas Rhett with Rhett Akins
  • Cody Johnson with Aaron Watson
  • PBR Last Cowboy Standing
  • Maren Morris with Special Guest
  • Eric Church with Ashley McBryde
  • Kane Brown with Restless Road
  • Blake Shelton with John King

Learn more about this not-to-be-missed event at https://www.cfdrodeo.com/.

About Cheyenne Frontier Days

Since 1897, Cheyenne has celebrated its Old West roots with this eye-popping festival. The center piece of this Western celebration is the world’s largest outdoor rodeo, which draws top professionals who compete for more than $1 million in cash and prizes. Complementing the daily rodeo action are behind-the-chutes tours, trick riding and a wild-horse race. A Native American Village, Old Frontier Town, a saloon, dancing, a chuck wagon cook-off, pancake breakfast and an art show carry through the frontier theme. Rounding out the program are a carnival midway, an air show, top-name entertainment, professional bull riding shows and several parades that include antique carriages and automobiles.

Cheyenne Frontier Days™ continue their legacy of providing the best in western entertainment by providing your insights on the Master Land Use Plan. This plan will provide a framework to guide the long-term physical improvement, use, and management of the 83-acre park.

With the health and safety of their patrons, volunteers, vendors, competitors and performers a top priority, Cheyenne Frontier Days have heightened sanitation, health, and safety protocols based on evolving standards, public health and governmental directives.

 

Learn More at https://www.cfdrodeo.com/

ABOUT Tickets.com

Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, Tickets.com has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.

If you are interested in becoming a client:

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Welcome Series

Email Marketing: Always Welcome

An automated welcome email series can be a great way to start your email subscriber relationship off right.

An underestimated yet easy process to implement, the welcome series email campaign can yield high performance.

What’s great about this tactic is that you can set it up when you have downtime between events, or really any time of the year.

What Is a Welcome Series?

This is the email introduction to your new email subscribers to your venue, performer, or event brand. Over a “series” of emails, the goal is to build awareness, and affinity that will not only help you to sell tickets but also to help you keep them as part of your subscriber circle.

Planning & Timing.

One of the fundamental elements to the series is the “Welcome” notion.  Consider timing.  You probably would scoff at a “Welcome” message if it came too late or if you’d already been receiving emails from this address for a while.  So, start fresh with those new subscribers that just signed up and those new ticket purchasers with an immediate message.

Follow Up.

As a series, it’s important to follow up on your welcome.  Consider this as the show and tell the message.  This is the time to show your new subscribers the benefits you offer and how you will reward them with ticket discounts, new events schedules, and more.

Follow Up Again.

Engage with your subscribers and ask them to share with you what they like or any key information to help you build affinity.

For example, do you prefer these kinds of events?  When is your birthday?

Note about asking information: You should always be transparent!  Anytime you are collecting information it is very important to explain how that information will be used.  If you are collecting a birthday,  tell the patron why.  For example, to provide a birthday discount on tickets.

With CrowdConnect the Tickets.com official email marketing platform powered by WhatCounts, you can easily create and automate a Welcome Series.

If you are a current client learn more about setting up your first welcome email in CrowdConnect, check out the

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Email Segmentation

Email Marketing: Engagement Segmentation

Simple yet effective – segmenting your email lists to focus on your engaged subscribers can help you increase your open rates & clickthrough rates.

Who is an “Engaged” Subscriber?

An engaged email subscriber is someone that has last opened or clicked an email within the last 30-90 days depending on your email frequency.

Who is an “Unengaged” Subscriber?

An unengaged email subscriber is someone that has not opened or clicked in the last 30 / 90-180 days.

Emails can be set up in CrowdConnect or your email marketing platform with a variety of rules, if/and statements to help define what works best for your business model and target the subscribers ready to open and click.

How does this help?

  1. Engagement segments help you to track your subscribers’ level of interaction with your emails.
  2. They help you identify subscribers who have lost interest in your content.
  3. Focusing on engaged audiences will increase the likelihood an email will be opened, read, and your ticket purchase links are clicked – and your overall ROI.

Why Not Send to My Whole List?

Emails do come at a cost, the more emails you send, the greater cost you incur.  And while the cost increases, the effectiveness of your email overall decreases.

With CrowdConnect the Tickets.com official email marketing platform powered by WhatCounts we will help you easily segment your emails and fish where the fish are.

If you are a current client check out how to easily segment your engaged subscribers and start increasing your ROI today.

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Medieval Times

Medieval Times Re-Crowns Tickets.com Through 2024

Costa Mesa, CA– March 17th, 2021.  Tickets.com and Medieval Times Dinner & Tournament announced today that they are renewing their long-standing partnership through 2024.   Medieval Times Dinner & Tournament have entertained more than 72 million guests since becoming a Tickets.com partner in 2012.  Tickets.com is proud to continue bringing the latest in ticketing technology to Medieval Times castles across the country.

Medieval Times Dinner & Tournament

Medieval Times, the number one dinner attraction in North America, has 10 castles providing adventurous experiences that transport patrons through time.  Featuring heroic knights on spirited horses displaying astounding athletic feats and thrilling swordplay the venue is a hallmark of unique dinner entertainment.

“We chose ProVenue® as our ticketing platform because of the flexibility of the system to meet our unique business needs as well as the technology stack that ProVenue was built upon. In these unprecedented times, we are enthusiastic about our renewed partnership with Tickets.com,” said Kristen Schascheck, Vice President of Sales, Medieval Times Dinner & Tournament.

ProVenue Ticketing Technology

ProVenue is the back-office ticketing solution that houses a comprehensive suite of integrated features, products, and services to help clients enhance ticket sales, marketing efforts, and overall patron experience.

Tim Snyder, Vice President of Business Development at Tickets.com, added, “Tickets.com is thrilled to continue partnering with Medieval Times Dinner & Tournament for another 3 years.  The epic adventures continue in castles across the country with the help of our ProVenue platform.”

ABOUT Medieval Times

Capturing the Imagination of All Ages.

Medieval Times is based upon authentic Medieval history and is the true story of a noble family with documentation dating back to the 11th Century. Medieval Times began with two dinner/ entertainment complexes located in Majorca and Benidorm, Spain. The first North American Castle in Kissimmee, Florida opened in December 1983. Medieval Times’ Castles have since entertained more than 72 million guests.

Learn More

ABOUT Tickets.com

Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, Tickets.com has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.

 

Theatre North Improves Entry Experiences with Alfred Powered by Tickets.com

North Wollongong, Australia – Theatre North, located in Launceston, Tasmania, is an independent, not-for-profit organisation located at Launceston’s historic Princess Theatre.  Theatre North and Tickets.com have shared a ticketing relationship since 1999, with Theatre North using Tickets.com’s state-of-the-art ticketing software, ProVenue® since 2014. Utilising ProVenue, Tickets.com creates and prepares all of the Theatre North events on their behalf.

The past year and the COVID-19 pandemic brought venues challenges like never before, including temporary closures and new restrictions, and the team at Theatre North was keen to welcome patrons back into the venue for ‘Coming Home’, a community-led fundraiser held in September. With a safety-first approach and eager to meet all of the government recommended guidelines, Theatre North took the opportunity to trial, Alfred™, the Tickets.com mobile all-in-one access control solution. Hayley Dobbs, General Manager Tickets.com Asia Pacific said,

“With so much change in the live experience industry, Theatre North has been strategic by testing new technology and solutions to fit their venue and their patrons.”  

About Alfred

Alfred, developed for android devices is fully integrated with ProVenue and offers patrons a frictionless venue entry experience, streamlining the ticket validation process for both patrons and venue staff. Alfred provides the ability to not only validate traditional barcodes but also validate digital tickets and contactless tickets via the convenience of Near Field Communication (NFC).

Alfred supports complex ticket validation rules such as entry/exit scanning, specific entry restrictions, timed admission, and controlled interior access to areas such as suites and clubs. With centralised, remote management of devices–plus a choice of Wi-Fi and/or cellular data connectivity. Mandy Sheperd, General Manager commented,

“Along with providing additional ticket security, the Alfred scanners allow us to track real-time arrivals and enhance our attendance records. After the trial our Front of House team gave Alfred the thumbs up, and they are now able to check tickets using a safe, touchless, mobile system at all our events”.

The use of Alfred at entry points assisted with COVID related regulations and ensured that patrons were moving through the doors promptly to be seated. The use of Access Control at the Princess Theatre created opportunities for ticket delivery to be expanded, enabling patrons to receive their tickets via Tickets@home, utilise Digital tickets with the ability to add tickets to their mobile wallets, and access the online ticket management portal, MyTickets. Ange Cole, Box office manager said,

“The customer service from the technical support team has been second to none. They have the devices pre-set and talk through the easy operation and any settings we might need to change. The technology also allows for their remote login to provide any technical support we might need at short notice”

After great success with their Alfred trial, the team at Theatre North decided to move forward with the use of Alfred during their end-of-year dance season and as a permanent fixture for shows throughout 2021.

“We are thrilled to assist the Theatre North as they transition to 2021 utilising Tickets.com technology and support.”  

Hayley Dobbs, General Manager Tickets.com Asia Pacific

About Theatre North

Theatre North, located in Launceston, Tasmania, is an independent, not for profit organisation located at Launceston’s historic Princess Theatre. As well as managing the Princess Theatre and Earl Arts Centre, Theatre North presents an annual season of professional performing arts from around Australia. Theatre North is passionate about exciting audiences and providing vibrant and varied experiences as part of the thriving cultural lifestyle enjoyed by the Northern Tasmanian community.

About Tickets.com

Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, Tickets.com has been the technology provider for over 1M live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.

Email Marketing: Button Up.

Buttons, links, and other clickable actions are a major part of creating an email campaign with purpose.  So, let’s get down to some strategies to help you improve your click-ability.

The link is a powerful tool that can be placed on text, and images. 

Something to consider is the hover.  When you roll your mouse over this link – what does it say?  Does it give you context on where it will take you? 

Links are primarily used to “go somewhere.” Any time someone is navigating to a website, using a link is helpful and can be a good formula for providing more in-depth information.

Why Use a Button?

Buttons on the other hand are typically used to indicate an ACTION or getting a subscriber to “do something”, like buy a ticket.  They also have the ability to stand out.

With CrowdConnect the Tickets.com official email marketing platform powered by WhatCounts you can easily add buttons and links to optimize your email performance.   

If you are a current client learn more about how to set up Buttons and Links in CrowdConnect today.

Interested in CrowdConnect?

TICKETS.COM KNOCKS IT OUT OF THE BALLPARK WITH THE AUSTRALIAN BASEBALL LEAGUE

2020/21 CHAMPIONS – MELBOURNE ACES

North Wollongong, Australia – Monday, February 15th 2021, the Australian Baseball League (ABL) 2020/21 season has come to an unprecedented, yet successful end during the COVID-19 pandemic. Tickets.com congratulates the 2020/21 Claxton Shield Championship winners, the Melbourne Aces.

The ABL began doing business with Tickets.com during the World Baseball Classic Qualifier in 2016, and the pair signed a league deal shortly thereafter.  In 2020, the ABL renewed a 5-year deal with Tickets.com. The ABL utilises Tickets.com’s ProVenue® suite of products and services offerings, including the administrative support in creating events on behalf of the participating teams, provided by Tickets.com staff.  

“Unlike other ticketing platforms, Tickets.com is willing to step up to the plate and offer more kinds of customer service experiences to meet the unique needs of each client.” Shane Tonkin, GM Commercial & Marketing, Australian Baseball League.

With modified conditions throughout the 2020/21 season, Tickets.com worked with the teams to ensure that there was a solution for all of the curveballs this unpredictable season threw.  With sudden changes in border closures due to COVID restrictions, cancelled games, and changes in opponents, Tickets.com and ABL were covering all bases throughout the season.

“At each turn, we adapted to the event changes by creating, removing, adjusting, and cancelling as needed.  We automated refunds so that cancelled games were processed seamlessly.  This allowed the ABL to offer patrons the option to have refunds added as a credit for redemption in-house or online for their next purchase. ” Hayley Dobbs, General Manager Tickets.com Asia Pacific.

Despite the fluid situation, another successful season has come to an end.  Rollovers for Season Memberships and Auto Memberships Renewals are underway for the 2021/22 season, and patrons can lock in their preferred seats in advance.   

“We look forward to working with ABL over the coming seasons” Hayley Dobbs, General Manager Tickets.com Asia Pacific


ABOUT Australian Baseball League

Founded in 2010 as a joint venture between Baseball Australia and Major League Baseball, and since 2016 owned solely by Baseball Australia, the Australian Baseball League (ABL) continues to thrill fans around the world with a dazzling combination of Australia and New Zealand’s best home-grown talent and top prospects from around the world.

The creation of the ABL gives Oceania’s best baseball talent the rare chance to showcase their skills in front of a home crowd and reinforces the existence of a legitimate pathway to the Big Leagues right in our own backyard.

ABOUT Tickets.com

Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, Tickets.com has been the technology provider for over 1M live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.

THE MOSCOW BALLET BRINGS THE GREAT RUSSIAN NUTCRACKER TO LIFE FOR DESERVING CHILDREN THIS HOLIDAY

In a year filled with so many unknowns and challenges, the Moscow Ballet with the help of Tickets.com brought some holiday magic to those in need.  The experience began with a commitment to support The Young and Brave Foundation, a nonprofit organization that supports families of children and young adults during their battle with cancer. 

Throughout the run of the Great Russian Nutcracker, the Moscow Ballet was able to help support donations as well as give two special ballet bears a home in the arms of Kalea & Noah Avery, through The Young and Brave Foundation.  

The surprises and delight did not stop there as the Moscow Ballet was able to offer up more holiday magic with children from three additional nonprofit organizations across the country, BeYoutiful Foundation, Camp Good Days, and Roswell Park, all had an opportunity to meet the exceptionally talented ballerina Anna Trofimova, of the Moscow Ballet this Saturday, December 12 in a live video call.

The event started with Trofimova introducing herself to the children, and showing them different detailed costumes from the Nutcracker, Swan Lake, and a traditional red tutu, Trofimova’s favorite color.  Each child then had the chance to ask the ballerina different questions, from “What do you do in your free time?” to “Who is your favorite superhero?”.  

A lot of laughs and fun were had by all, especially the aspiring future ballerinas on the call, and in that moment, life seemed suspended in mid-air like a magic leap.  Following the meeting, the children and their families were treated to an exclusive premiere streaming of the Moscow Ballet’s Great Russian Nutcracker before the public release.  

The Moscow Ballet also donated a number of beautifully crafted Nutcracker books to patients at the Roswell Park Hospital, and as a further token of their commitment to community you can share a digital copy of the Nutcracker story with your family and friends.

And don’t forget to experience the beloved official holiday classic, the Moscow Ballet’s Great Russian Nutcracker streamed safely from home with your loved ones. Get your ticket now.  

About T.Cares

Tickets.com strives to make a difference not only in the ticketing industry, but also within the community. The T.Cares program seeks to support local community efforts by partnering with various nonprofit organizations to provide remarkable experiences for individuals and their families who may be facing hardships or various obstacles in their lives.

The Young and Brave Foundation

The Young and Brave Foundation was established in 2009, it is a nonprofit organization to create a community of support for the families of children and young adults during their battle with cancer.  In March of 2011, The Young and Brave Foundation received its 501(c)(3) non-profit status with the vision of helping young adults and children diagnosed with all forms of cancer. Donate today!

Beyoutiful Foundation

The BeYOUtiful Foundation is a 501(c)3 non-profit organization committed to taking ACTION! Awareness has been created, it’s time to make a real difference. Designed to provide hope, love and a path to feeling beYOUtiful. Connecting salons & stylists to local survivors, providing online education (covering cutting, styling, utilizing wigs & dealing with chemo hair), we’re here from diagnosis to remission and beyond. From little girls, to bright young ladies, supermoms & businesswomen, the BeYOUtiful Foundation is for all of us. Click here to donate!

Roswell Park 

Roswell Park was one of the first institutions in the nation to be recognized by the National Cancer Institute (NCI) as a comprehensive cancer center. Roswell Park provides expert cancer care and conducts top-tier research aimed at finding ways to prevent and cure cancer, with NCI support. Three major studies have found that long-term survival rose from 6% to 20% overall, as well as within specific cancer types, for patients who were treated from the start at NCI-designated comprehensive cancer centers, compared with those treated elsewhere. Learn more and donate to Roswell Park today!

Camp Good Days

Camp Good Days provides residential camping programs at our beautiful Recreational Facility, located on the shores of Keuka Lake in Branchport, New York, as well as year-round recreational and support activities, in the Rochester, Buffalo and Syracuse, New York areas for children with cancer, sickle cell anemia, and the entire family.  At Camp Good Days, participants have the opportunity to regain some of what cancer has taken away from them. While a vast majority of our children reside in NY, Camp Good Days has no geographical boundaries and accepts children from all 50 states and all over the world. No child with cancer is ever turned away from Camp Good Days. Donate today!

Memorial Day: Remember & Honor

Today we honor the men and women who have made the ultimate sacrifice serving our nation.  We also would like to recognize the U.S. military, our veterans, and all of the first responders on this day.

Experience is everything to us at Tickets.com.  Through our T.Cares initiative, we partner with non-profit organizations to build unforgettable event experiences for individuals and their families.  Throughout the years we have gifted experiences to our military heroes with the help of the non-profit organization, Vet Tix.

One of our most unforgettable experiences was in Surprise, Arizona.  This year we had the pleasure of inviting service members, veterans, first responders, and their families to join us in Surprise, Arizona at Surprise Stadium for seven Baseball Spring Training games through Vet Tix.  As baseball fans wait for the season to come, we remember these special moments.

Our honored guests were given premium seats, ‘Baseball Bucks’, a public announcement, and as a special tribute, each guest took to the mound and threw out the first pitch before each of the seven games. 

Thank you to Vet Tix for this memory, we look forward to building new experiences with you again soon. 

About Vet Tix: 

Vet Tix * provides tickets to events which reduce stress, strengthen family bonds, build life-long memories and encourage service members and veterans to stay engaged with local communities and American life. We support our troops by honoring their service and providing positive family and life experiences, during and after their years of service to our country.

If you have the means to do so, please take a minute and donate to our friends, an amazing organization that supports Veterans and first responders across the country, Vet Tix – donate link https://www.vettix.org/donate.php

T.Cares Heart

2019 sees T.Cares grow

Throughout 2019, the Tickets.com UK team continued to embrace the T.Cares programme by supporting a number of initiatives in Milton Keynes and the surrounding area.

Through the global T.Cares initiative, Tickets.com employees seek to support the communities where they work and live – from charity fundraising and community service, to creating unforgettable experiences for those in need.

Earlier this year, staff volunteered at Emily’s Star to make up boxes for neonatal babies and new mothers in the area as part of the charity’s Neonatal Box Project.

Neonatal Box Project is a new initiative where the Emily’s Star delivered over 6,500 boxes to local and national neonatal units. The boxes created are emergency hospital necessities for babies born prematurely or underweight.

Tickets.com UK staff also showed their support by donating ten corporate hospitality tickets for the recent Bristol Rovers vs Milton Keynes (MK) Dons game in Sky Bet League One to the Bristol Rovers Community Trust and the ‘Gas Girls’ a Senior and Under 18 football team.

The Bristol Rovers Community Trust works with a variety of community offerings on social inclusion, health, education and sports participation projects to give back to the community. 

Most recently, Tickets.com donated four VIP matchday tickets to the home game against Coventry in Sky Bet League One to the Henry Allen Trust’s Treats and Wishes program.

The Henry Allen Trust was formed in memory of Henry Allen who tragically lost his battle with cancer in October 2013. The family chosen by the trust were treated to a once in a lifetime experience including a full stadium tour pre-match, lunch, pitch side access and were on hand for the Man of the Match presentations after the game in Club Platinum. 

For more information about T.Cares and to find out how your charity or project could get involved, visit https://provenue.tickets.com/uk/t-cares/.

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