Ticket Sales Archives • Tickets.com

Rugby League Commercial appoints Tickets.com as Ticketing Provider

Rugby League Commercial has continued its reimagining of Rugby League, in partnership with IMG, with the appointment of Tickets.com as the sport’s new Ticketing Provider for all major events.

The partnership will improve the experience for ticket buyers, which has been a major priority since the formation of Rugby League Commercial in early 2023 under the realignment of Rugby League.

The new ticketing site is now live at rugby-league.com/tickets and has been designed to provide a better experience for fans purchasing events tickets, with tickets for the 2024 Betfred Challenge Cup Finals, Magic Weekend and Betfred Super League Grand Final available to buy now.

Rhodri Jones, Managing Director of Rugby League Commercial, said:

“We have been reviewing all areas of the sport’s commercial operation over the last year, in partnership with IMG, and we are excited by the possibilities of our new partnership with Tickets.com. As a company owned by Major League Baseball and also supplying NASCAR and the United Soccer League, they have an impressive track record of delivering league-wide ticketing.

“We want to make it as easy as possible to buy tickets for Rugby League matches, and this is an important step in that journey. As an organisation which stages major events in different venues – this year Wembley Stadium, Elland Road and Old Trafford are already on sale – flexibility is key, and while we will continue to offer paper tickets for those fans who prefer that method of delivery, we believe that many of our customers will appreciate the additional digital and mobile ticketing options that we will be able to offer through Tickets.com.”

Joe Choti, President and CEO of Tickets.com said:

“We are thrilled to partner with Rugby League Commercial, and we welcome them to the Tickets.com family. Our goal is to be more than just a ticketing provider to our clients and our new collaboration with Rugby League Commercial will help us to develop the future of ticketing technology for sports and entertainment. We look forward to bringing Rugby League fans across the UK to our powerful, reliable, and secure ticketing platform to deliver a paramount digital experience. Tickets.com is keen to grow our partnership and looks forward to playing a key role in the reimagining of Rugby League.”

64th Annual DAYTONA 500 Packed House Powered by Tickets.com

Daytona, FL – Racing fans are ready for Daytona! The 64^thAnnual DAYTONA 500 will have a packed house according to Daytona International Speedway President, Frank Kelleher, “The fans have definitely spoken. We’re going to have a packed house for the 64^thAnnual DAYTONA 500, and we are happy to showcase a multitude of other opportunities for fans to be a part of the Great American Race, in addition to all of the other racing action that makes up Speedweeks Presented By AdventHealth.”

This iconic and momentous event is not to be missed. The 64^thAnnual DAYTONA 500 is the race where a victory is life-changing and career-defining. With a host of events during Speedweeks leading up to the DAYTONA 500, the energy, excitement, and power of being on-site live is palpable. Fans are ready to witness the event of a lifetime.

“Tickets.com is proud of its technology partnership with NASCAR and thrilled to see a packed house of fans at the 64^thAnnual DAYTONA 500,” Joe Choti, President and CEO, Tickets.com.

Learn more about this not-to-be-missed event.

Tickets.com’s Alfred™ to Provide Contactless Ticketing Convenience for Fans at NASCAR’s DAYTONA 500 and DAYTONA Speedweeks Events

COSTA MESA, Calif. (February 8, 2021) – Tickets.com announced today its new Alfred mobile platform will power the access control for the start to NASCAR’s 2021 season with DAYTONA Speedweeks presented by AdventHealth events and the DAYTONA 500 at Daytona International Speedway. To provide a tap-and-go experience that moves fans quickly into the venue, NASCAR…

Welcome Harris County-Houston Sports Authority

The Harris County-Houston Sports Authority Brings World Table Tennis Championships to the US Using Tickets.com Technology

Costa Mesa, CA – It’s official, the Harris County-Houston Sports Authority (HCHSA), host of world-class, professional and regional sports events, has announced Tickets.com as their new ticketing technology provider for the World Table Tennis Championships (WTTC), this November.

“We are honored to be the first city in the Americas to host the WTTC”, said HCHSA Vice President Chris Massey. “Houston is known for producing elevated sporting events for fans, from start to finish. A good ticketing platform is essential because it serves as the first touchpoint that enhances our fan’s sporting experience. We are pleased to be working with Tickets.com to help us provide a premier experience for this historic moment in Houston!”

About World Table Tennis Championships

For the first time in the history of the sport, the World Table Tennis Championship will be held in the US at the George R. Brown Convention Center in Houston, Texas. This flagship event of the International Table Tennis Federation (ITTF) will run November 23-29 with tickets now on sale to the public.

“We’re thrilled to be part of this historic moment for the World Table Tennis Championship as the official ticketing software provider. Our ProVenue technology will help enable HCHSA and its fans alike to enjoy a safe and secure event experience,” said Tim Snyder, Vice President Business Development, Tickets.com

The Latest Ticketing Technology

The HCHSA will be operating on the Tickets.com suite of ticketing software including the ProVenue® platform, a full-service integrated ticketing solution designed to enable ticket sales, capture and optimize fan data.

In addition, the HCHSA will be showcasing their own brand to fans utilizing MyProVenue™, the patron-facing web application, entirely devoted to optimizing the fans’ desktop and mobile ticketing experience. The intuitive interface streamlines the actions of buying tickets and managing account preferences, all within a responsive framework that works flawlessly on any device. MyProVenue focuses on the Houston Sports fan experience, providing a higher level of flexibility and usability as they gear up for the World Table Tennis Championships.

Get tickets to the World Table Tennis Championship: here.

Interested in becoming a client? Contact us

About Harris County – Houston Sports Authority

The Harris County-Houston Sports Authority maintains the facilities and services the debt of the world-class, professional sports venues it was created to build. To support this primary mission, Houston Sports serves as a leading proponent for attracting sporting events to Houston and for promoting the city as a home for sports-related activities, to ultimately enhance Houston’s economic development and bring better quality of life for its residents. Houston Sports also created the annual Houston Sports Awards to honor the area’s outstanding athletes. www.houstonsports.org

Cincinnati Reds Renew Tickets.com Through 2026

Costa Mesa, CA – Tickets.com and the Cincinnati Reds announced today that they are renewing their long-standing partnership through 2026. Tickets.com is proud to continue bringing the latest in ticketing technology to the Reds fans.

“Tickets.com has been a great partner of the Reds since the 2017 season and we are excited to continue the partnership to provide our fans the best ticketing experience possible,” said Aaron Eisel, Reds Vice President of Ticketing and Business Development.

ProVenue^® Ticketing Technology

ProVenue is the back-office ticketing solution that houses a comprehensive suite of integrated features, products, and services to help clients enhance ticket sales, marketing efforts, and overall patron experience. Joe Choti, President & CEO of Tickets.com, added,

“We’ve enjoyed a long and great history together with both MLB and the Reds. Continuing this partnership with the Reds allows us to keep building on that foundation and provide Reds fans with the best of what’s to come from our ProVenue platform.”

Interested in tickets to a Cincinnati Reds game? Learn More

Learn more about the Cincinnati Reds

ABOUT Tickets.com

Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, Tickets.com has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.

Learn more about our software and services.

Email Marketing: Who Clicks Matters

Who clicks matters.

Your email subscriber data can help you understand your patrons, their interest in your events, the content that they care about and more.

Planning to market your next event?

Consider looking back at your previous emails with an Event Report.

An Event Report can help you identify which of your contacts have taken specific actions such as opening your email, clicking on individual links, and even unsubscribing. Plus, an Event Report can be run for specific email campaigns or for a given date range.

Once you know who is engaging, you can improve targeting for future marketing efforts.

Who matters?

The ones who clicked and the ones who did not.

If you promoted multiple concerts in the same email campaign, then you can use reports to identify which contacts clicked on each variation. You can then decide who to follow up with on one concert, both concerts, or none based on that information.

For those who did not click, perhaps a new marketing message will be your plan.

The email readers and nonreaders.

Open rate can also tell you a lot about your marketing message. For instance, if you are testing your subject lines with multiple email campaigns to sample audiences, email opens can provide you with insights on the strength & success of your subject line.

Read more about the value of the A/B test to improve your open rates.

With CrowdConnect you can quickly run Event Reports that will help you better understand your subscribers as well as your patron marketing strategies.

Interested in CrowdConnect? Learn More

Already a CrowdConnect user? Check out how to run an Event Report now.

Email Marketing: What Do You Prefer?

Do you want to deliver carefully personalized, deeply engaging content to your patrons and subscribers? All you have to do is ask them.

A preference site campaign is a great way to provide your subscribers options. That way they can decide exactly what type of content to receive from you.

The more you know about a subscriber, the more targeted content you can create to increase their engagement. Sell the right event to the right patron.

What is a preference site?

An email preference site (or center) allows your subscribers to choose from a variety of settings to help improve your communication with them. Preference centers build trust and relevance into your marketing campaigns by giving your subscribers greater control over the communication flow. The more control you give recipients, the more likely they are to engage positively with your brand.

Consider what to ask.

Frequency of messages
Kinds of messages (newsletters vs. special offers)
Their personal interests: events / genres of events you offer (concerts, sports, etc.)

Did you know?

Personalization increases subscriber and patron loyalty. And as a result, subscribers are willing to share more information with you.

In CrowdConnect you can quickly build a preference site campaign that will help you reach your communication goals.

Interested in CrowdConnect? Learn More

Email Marketing: Sign Me Up!

Big event coming up? Without potential patrons to get the message, you are losing sales.

Establishing a direct, personal communication with your patrons is vital to increasing your ticket sales.

One of the easiest ways to increase patron acquisition is to create a sign-up form to capture email addresses, mobile numbers, and more.

What is an Email Sign-Up Form?

It’s a web-based form that helps you to collect email addresses of potential patrons.

Did You Know?

Even if you have a subscriber base – Marketing databases naturally degrade about 25-30% every year? Sign-up forms can help you with an acquisition strategy and ultimately improve your ticket sales.

Considerations.

The Look & Feel of the Form

Think about the patron experience you want to create. While pop-ups are very noticeable as they take over your webpage, some patrons may find them to be a nuisance.

Based on what you know about your patrons, you should choose the creative that works, for example: creating a lightbox or an iframe.

What is a Lightbox?

A lightbox is another word for pop-up. It is a module that takes over a webpage browsing window and prompts a patron or prospective subscriber to take an action.

When you use a lightbox or a pop-up, consider limiting its presence to the homepage and/or using a promotion offer.

For Example: You can get X% off your first ticket purchase if you sign up for our email newsletter.

Depending on the sign-up form, you may want to limit this to new site potential patrons rather than everyone who lands on the page.

Another option is to embed your form onto your website as an iframe.

What is an IFrame?

An iframe also known as Inline Frame is code that allows you to embed content into your website. With an iframe you can add your sign-up form onto your homepage or on a contact us page while keeping your full website branding(?).

Other options.

You can also create full page forms that you can customize and host in CrowdConnect.

CrowdConnect has an easy-to-use options so you can quickly build pop-ups, full pages, and iframe forms that can be hosted either in the CrowdConnect cloud or installed directly on your web page.

If you are a current client learn more about setting up the form that works best for you.

Pop-up Forms

IFrame & Full-Page Forms

Interested in CrowdConnect? Learn More

University of the Pacific Shoots Hoops with Tickets.com Technology

Costa Mesa, CA (May 28th, 2021) – It’s official, the University of the Pacific, home of the Tigers, has announced Tickets.com as their new point guard for ticketing just in time for the Men’s and Women’s Basketball season ticket renewals. In addition to basketball, Tickets.com will also be used for Baseball, Softball, Volleyball, Men’s & Women’s Water Polo, and the Conservatory of Music.

“We’re thrilled to be chosen as the official ticketing software provider for the University of Pacific. Our ProVenue technology will help enable students and patrons alike to enjoy a safe and secure event experience,” Tim Snyder, Vice President Business Development, Tickets.com

The Latest Ticketing Technology

The University of the Pacific will be operating on the Tickets.com suite of ticketing software including the ProVenue^® platform, a full-service integrated ticketing solution designed to enable ticket sales, capture and optimize patron data.

In addition, the University of the Pacific will be showcasing their own brand to patrons utilizing MyProVenue™, the patron-facing web application, entirely devoted to optimizing the patrons’ desktop and mobile ticketing experience. The intuitive interface streamlines the actions of buying tickets and managing account preferences, all within a responsive framework that works flawlessly on any device. MyProVenue focuses on the University of the Pacific patron experience, providing a higher level of flexibility and usability compared to traditional e-commerce platforms.

To complete the seamless ticketing experience the University of the Pacific will be utilizing Alfred as their complete all-in-one access control solution from Tickets.com. Using Alfred, they can streamline attendance, and create a frictionless venue entry for patrons and box office staff.

And More

The University of Pacific is dedicated to advancing their technology and plan to explore the over 80 registered developer solutions offered from Tickets.com,

“We felt like the Tickets.com system would be the best fit for Pacific Athletics. It offers us technology that we did not have before, while also being easy to use for our fans. ” Director of Athletics Janet Lucas.

The Registered Developer Program allows for third-party applications to become certified and integrate with ProVenue via API to expand delivery, transactions, reference, account / inventory management, market offers, and more. Plus, this program offers data feeds, and database replication to push innovation and clients’ needs at the forefront of Tickets.com solutions and the possibilities are endless.

For more information the University of the Pacific, check out their website.

Interested in Men’s & Women’s Basketball Season: Click Here

About Tickets.com

Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Tickets.com works with over 37 universities, is the official league ticketing provider for MiLB, USL, and Nascar.

Established in 1995, Tickets.com has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.

Learn more about our software and services.

If you are interested in becoming a client, please contact us.

Email Marketing: Tracking Conversions & Marketing Source Code

So, you’ve got your communication plan ready to go on email. But how will you know if your emails are driving up ticket sales? Conversion tracking!

What is Conversion Tracking in emails?

A “conversion” is typically when a subscriber performs an action like “Open” or “Click” within a message during a certain time frame.

But what happens after someone clicks “Buy Tickets”? To truly see conversions, you have to get to the purchase data.

CrowdConnect, the Tickets.com official email marketing platform powered by WhatCounts, works seamlessly with ProVenue® to take your clicks further. Marketing Source Codes, created in the ProVenue ticketing platform, help you easily track performance beyond the click and right into sales. Marketing Source Codes can be embedded in purchase links in CrowdConnect templates to determine the success of specific email campaigns.

If you are a current client, learn how to set up Marketing Source Codes with CrowdConnect and start tracking your conversions better.

Knowledge Base Portal

Interested in CrowdConnect? Learn more here.

Email Marketing: Personalization & Dynamic Content

Personalizing content can get tricky when you are trying to message all of your subscribers.

Fortunately, dynamic fields make it easy to customize messaging without creating each individual email.

What is dynamic content in emails?

Dynamic content in emails are pieces of information from your subscriber contact within your email marketing database that be used to quickly pull information into your messages.

What are some examples of dynamic content?

Subscriber name
An image attributed to that subscriber

Why does personalization matter?

Adding personalization to messaging is the number one tactic used by email marketers to improve performance.

With CrowdConnect, the Tickets.com official email marketing platform powered by WhatCounts, we will help you get personal.

If you are a current client, learn how to set up dynamic content in your messages and start increasing your email engagement today.

Knowledge Base

Interested in CrowdConnect? Learn more here

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