skip to Main Content’s T.Cares Program Helps Raise Funds for the Princess Poppy Rainbow Appeal for Lifesaving Treatment

The parents of a six-year-old girl with stage 4 cancer have thanked and their T.Cares initiative after being left in a desperate race to raise funds for lifesaving treatment. Three weeks ago, through its work with MK Dons Football Club, donated four VIP matchday tickets to the home game against Shrewsbury Town in Sky Bet League One to the Princess Poppy Rainbow Appeal. 

The Princess Poppy Rainbow Appeal was set up by Poppy’s parents, Claire and Ross, to raise funds for potentially lifesaving treatment. Poppy Bailey was diagnosed with stage 4 high-risk neuroblastoma at just four years old. Her family have been tirelessly fundraising so that she can access treatment options abroad, which could cost hundreds of thousands of pounds. contacted Claire and Ross – whose local football team is the MK Dons – to offer a hospitality package which they could auction off to raise funds. “We were blown away by‘s generosity, which came completely out of the blue,” says Claire. “Despite everything we’re watching Poppy go through, we’ve also seen the best of human kindness.”

The lucky highest bidder – a local grandfather – was able to take his grandson to see the game at the state-of-the-art MK Dons stadium, where they were treated to premier hospitality, reserved seats on Directors’ Balcony, a stadium tour and visit to the Dons’ dressing room, and were presented with a commemorative gift.

“The prize donated was just amazing,” says Claire. “Our spirits were really lifted watching the auction total rise, knowing local people were supporting Poppy, all thanks to‘s kindness. The money raised really could help save Poppy’s life.”

Natalie Jones – Internal Sales Manager at said the following:

“Poppy is a local girl and I have been overwhelmed watching the whole community pull together to raise funds for her much-needed treatment. All at were delighted to be able to contribute by providing tickets for a fantastic day at MK Dons Football Club. We were so pleased they then were able to raffle these off and all monies raised added to their fantastic fundraising efforts. This shows the important of being active in the local community through the T.Cares program.”

Through the global T.Cares initiative, employees seek to support the communities where they work and live – from charity fundraising and community service, to creating unforgettable experiences for those in need.

For more information about T.Cares and to find out how your charity or project could get involved, visit .

The Princess Poppy Rainbow Appeal are still desperate to raise the funds needed to continue Poppy’s treatment. You can support Poppy’s campaign by donating through her fundraising page or by texting ‘POPPYB’ followed by any whole amount (up to £20) to 70085. Find them on Facebook or Instagram @princesspoppyrainbowappeal.

Phillies | T.Magazine

Phillies | Always Loyal with Stored Value

PhilliesScript PNGThe Philadelphia Phillies in tandem with their concessionaire Aramark have been in the stored value game for over 18 seasons.  Working closely with Givex™, a certified solution via the Registered Developer Program, they have taken stored value to a new level.

What is Stored Value?

Stored value is ticket functionality which enables barcoded tickets to have multiple functions, (gate entry, food, beverage, and merchandise redemptions) with the scan of a barcode on a Point of Sale (POS) system.

“The Phillies have been a valued, long-time Givex partner and are using gift cards and Uptix to enhance their fans’ ballpark experiences,” said Debbi Blackburn, Vice President of Business Development at Givex. “Our leading stored-value ticket technology and overall Givex tools provide them with new opportunities to engage with and reward fans for their incredible loyalty,” she added.

Stored value tickets are used every game day at Citizens Bank Park for a slew of programs including, Designated Driver Program, fan appreciation gifts, group outings, club-designated premium areas, customer service issues, and more.

Get the full story and your free copy of T.Magazine now.

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Wolf Trap | T.Magazine

Wolf Trap Celebrated its 50th Anniversary in 2021 with New Technology

2021 marked the 50th anniversary for the Wolf Trap Foundation for the Performing Arts (Wolf Trap) and a sorely missed return to live events at the venue.

Wolf Trap is a unique venue in many ways.  For one, it is part of a nonprofit organization nestled inside of a National Park.  Secondly, performances at Wolf Trap cover the full spectrum of music and performing arts genres, and lastly, the venue operates three different stages for these events.  The Filene Center is an outdoor venue that can seat 7,000 patrons, while the outdoor Children’s Theater-in-the-Woods can seat about 800, and The Barns indoor venue is the smallest and can seat 382.

Bernard S. Berry III, Senior Director Ticket Services Wolf Trap, spoke on how grateful the Wolf Trap team is for the support the venue receives from its patrons,

“The community responded any way they could, supporting anything that we put out, whether it be streaming or fundraisers…  They (patrons) were going to make sure that Wolf Trap lasted through the pandemic.  Everything from the members saying to just ‘hold on to my tickets’ and making donations until we figured out what was going on, to the public saying ‘nope, we trust you’.  And when your spirits are low, as you are canceling shows, to be buoyed by the fact that the public not only would like to see you around, wants you to be around, needs you to be around, I don’t even know what to say about it other than, thank you.” Interview | Bernard S. Berry III, Senior Director Ticket Services Wolf Trap

In 2021 when Wolf Trap re-opened its doors to the community, the box office team to worked closely with to temporarily create modified seating plans in the ProVenue®  ticketing platform and leaned in on digital, “…we adapted our ticket selling methods,”

The Wolf Trap team made key strategic changes including:

CrowdConnect Email Opens on Mobile Devices

Email Marketing: Opens by Device

Did you know that roughly 85% of email subscribers use smart phones to access email?  And roughly 70% of mobile users delete badly formatted messages in under three seconds?

Time is short.  Consider simple ways you can learn about your subscribers to improve your ticket sales on mobile.

Opens by Device

Opens by device is a quick report to understand whether your subscribers are opening emails on a mobile device or on a desktop.   If you host a variety of events at your venue, this can also be a helpful tool to identifying which events are more likely to be opened on a mobile or desktop.  

5 Quick Creative Considerations for Marketing Events on Mobile

  1. Short subject lines. Longer subject lines may not display on a mobile device.
  2. Keep images to under 600-pixel width. Some mobile devices can’t handle responsive designs.
  3. Use a large font. A small screen makes fonts smaller, consider using a 14-pixel font to make it easier on the eyes.
  4. Create a simple call to action. A button is an easy way to identify where a patron should click where as an image does not have that same effect.
  5. Use a single-column templates. Multiple columns may condense and be hard to navigate on a small device.

CrowdConnect the official email marketing platform makes it easy to look at Open by device metrics.

If you are a current client interested in learning more about the Open by device reports within CrowdConnect, read on from our Knowledge Base.

Interested in CrowdConnect the official email marketing platform powered by WhatCounts? Learn More.

CrowdConnect Email Reports

Email Marketing: What Did I Send?

Email marketing is one of the most measurable marketing tactics you can use to track your ticket sales. You can look at everything from who opened your emails to what they clicked on as well as learn about their behavior. It all starts with knowing your reports. Are you ready to dive into your data?

What kind of reports are most often used?

The most commonly used email reports are deployment reports.  These reports provide a detailed, in-depth overview of who receives, opens, and clicks on your emails. This information is essential in understanding the reach and impact of your sent emails, so you can go back and see what is effective and improve your email marketing and overall ticket sales.

Common metrics in Deployment Reports:

  • Total emails sent
  • Total emails delivered
  • Volume of unique subscribers that opened the email
  • Volume of unique subscribers that clicked in the email

Analyzing your email reports:

Consider what it is you actually want people to do after they read your emails before looking at the data.  Are you just looking to see who read the email?

Looking at who clicked on your event?  Hone in on that click-through rate.

In CrowdConnect you can quickly see and access your reports in a dashboard view for easy-to-read insights.

If you are a current client, learn more about Deployment Reports on our Knowledge Base.

Interested in CrowdConnect? Learn More


3D Digital Venue™, a Certified Registered Developer

3D View from Seat Expands with® & 3D Digital Venue™ Seat Management Portal

Costa Mesa, CA –, through its Registered Developer Program, expanded its partnership with 3D Digital Venue™ to improve the season ticket holder and overall patron experience.

3D Digital has been a certified Registered Developer solution since 2018 and worked with the Texas Rangers™ to optimize the fan experience at Globe Life Field, they helped enhance the design for Globe Life Field as well as the online sales experience for patrons.  This year 3D Digital and expanded those offerings by introducing the Seat Management Portal.

Seat Relocation

The Seat Management Portal is a tool created by 3D Digital Venue that provides patrons the ability to manage their season ticket renewals, seat changes, upgrades, and plan changes.  The Seat Management Portal works with an API to ProVenue® (the comprehensive ticketing solution from, allowing season ticket holders to access their previous season seats, and decide whether they want to keep them, or relocate some and even all of them to another area of the stadium.  To make a better decision, the 360º view of the chosen locations visually displays what season ticket holders can expect this season.

3D Digital Venue

The 3D Digital Venue platform uses a 3D virtual reality representation of a venue, as well as a 360° view from each seat to improve the seat selection experience.   Starting with a bird’s eye view of the venue, the season ticket holders select the seating section and then the individual seat to examine the view to make an informed choice based on the view.

For more on 3D Digital Venue check out their website.

Read more on the Texas Rangers 3D Digital story.

About is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, is on a mission to disrupt the ticketing industry and provide the best live experiences.

Interested in becoming a client?

Contact Us

ProVenue in 2019

Throughout 2019, venues and sports organisations across the UK have upgraded to the industry-leading ProVenue® platform from®.

Across the arts, entertainment and sport industries, venues are taking advantage of the platform’s integrated features, which are specifically designed to help clients access, understand, and capitalise on their own consumer data.

In the first half of 2019, announced it had extended its relationship with Hillingdon Council. In time for the busy summer schedule, the borough implemented ProVenue to manage all ticketing requirements across a multitude of events and venues in the Greater London area.

The hosted web-based solution (SaaS) offers Hillingdon Council intuitive ticketing and marketing processes, improving ease-of-use for the general public, streamlining day-to-day operations for volunteers and staff, and expanding opportunities for consumer engagement.

As the year progressed, University Concert Hall and The Lights, two longstanding customers, also upgraded to ProVenue to take advantage of the latest ticketing technology.

University Concert Hall, a 1000-seat venue on the University of Limerick campus, now has the ability to provide its patrons with a premium digital experience–more convenient options for buying tickets, receiving tickets, and entering the venue.

The multi-purpose system, whilst continuing to support traditional barcode scanning, also allows patrons to receive and display tickets digitally on their mobile phones, simultaneously allowing the venue to track real-time customer stats as needed or automatically through scheduled reports.

The Lights, a multi-purpose venue in Andover that offers a full professional programme of music, theatre, comedy and dance, chose ProVenue in 2019 with the particular aim to modernise its patron and staff experience.

In 2019 The Lights debuted MyProVenue, the next-generation customer-facing web application built for speed. MyProVenue, supported by self-service configuration through ProVenue, is providing The Lights with a new level of control over the online purchase experience.

This autumn, Dundee Football Club launched ProVenue to satisfy all ticketing requirements for the start of the 2019/20 Scottish Premiership football season. The platform extends the club’s data capture capabilities significantly, enhancing the club’s ability to analyse fan trends and improve fan engagement. Another highlight for the club is the platform’s inventory management, which allows centralised control over ticket sales and the features available to patrons through a variety of sales channels.

The HubSainsbury Centre for Visual Arts, and Rosehill Theatre are among the other UK venues benefitting from a successful launch of ProVenue in 2019.

T.Cares Heart

2019 sees T.Cares grow

Throughout 2019, the UK team continued to embrace the T.Cares programme by supporting a number of initiatives in Milton Keynes and the surrounding area.

Through the global T.Cares initiative, employees seek to support the communities where they work and live – from charity fundraising and community service, to creating unforgettable experiences for those in need.

Earlier this year, staff volunteered at Emily’s Star to make up boxes for neonatal babies and new mothers in the area as part of the charity’s Neonatal Box Project.

Neonatal Box Project is a new initiative where the Emily’s Star delivered over 6,500 boxes to local and national neonatal units. The boxes created are emergency hospital necessities for babies born prematurely or underweight. UK staff also showed their support by donating ten corporate hospitality tickets for the recent Bristol Rovers vs Milton Keynes (MK) Dons game in Sky Bet League One to the Bristol Rovers Community Trust and the ‘Gas Girls’ a Senior and Under 18 football team.

The Bristol Rovers Community Trust works with a variety of community offerings on social inclusion, health, education and sports participation projects to give back to the community. 

Most recently, donated four VIP matchday tickets to the home game against Coventry in Sky Bet League One to the Henry Allen Trust’s Treats and Wishes program.

The Henry Allen Trust was formed in memory of Henry Allen who tragically lost his battle with cancer in October 2013. The family chosen by the trust were treated to a once in a lifetime experience including a full stadium tour pre-match, lunch, pitch side access and were on hand for the Man of the Match presentations after the game in Club Platinum. 

For more information about T.Cares and to find out how your charity or project could get involved, visit

Two longstanding customers choose to integrate new ticketing technology

University Concert Hall and The Lights have chosen to continue their successful partnerships with by migrating across to ProVenue®,’s most advanced platform.

ProVenue®, a hosted web-based solution offers intuitive ticketing and marketing tools that provide faster, easier transactions for patrons as well as deliver extensive data capture opportunities and new ways to analyse trends and enhance visitor engagement.

University Concert Hall (UCH) is a 1000 seat venue on the University of Limerick campus that has hosted some of the biggest names in music, opera, comedy, drama and more. The venue recently integrated ProVenue® to provide its patrons with a premium digital experience and more options when purchasing tickets, including how they wish to receive them.

A customer since 1994, UCH will implement many of the new system’s advanced features including Alfred –’s latest advancement in access control. The multi-purpose system, whilst continuing to support real-time barcode scanning, allows patrons to have their tickets delivered to their phone and the venue to utilise real-time scheduled reports relating to key customer stats.

The Lights is a multi-purpose venue in Andover that offers a full professional programme of music, theatre, comedy and dance together with an arts related education and training programme. It is also widely recognised as the hub for creative activity in the area.

The venue, a customer since 2006, has chosen to introduce ProVenue® to create a more modern ticketing experience for patrons. And, as with UCH, The Lights will utilise another of ProVenue®’s innovative features, MyProVenue™ – a next-generation customer-facing web application built for speed.

MyProVenue™ will streamline every dimension of the customer experience, from purchasing tickets to managing account preferences, all within a responsive framework that works across desktop and mobile devices.

The Lights have migrated across to ProVenue® to upgrade the online visitor experience whilst also using the platform’s intuitive framework to simplify day-to-day operations for staff. The venue will also be looking to utilise many of ProVenue®’s in-built functionalities including its advanced reporting tools to control data and plan targeted marketing campaigns to segmented audiences. UK supports the Bristol Rovers Community Trust

The team in the UK continue to show their support to the T.Cares programme by giving ten corporate hospitality tickets to the Bristol Rovers Community Trust for the recent Bristol Rovers vs Milton Keynes (MK) Dons game in Sky Bet League One.

Through the global T.Cares initiative, employees seek to support the communities where they work and live – from charity fundraising and community service, to creating unforgettable experiences for those in need.

The UK team chose to support Bristol Rovers Community Trust in support of ‘The Return of the Gas Girls.’ The trust recently announced the return of a Senior Women’s football team alongside an Under 18s side for the 2019/20 season. The ‘Gas Girls’ were originally formed in 1998 but became Bristol Academy WFC in 2005 before finally becoming Bristol City Women’s Football Club in 2015. Now, for the first time since 2005, Bristol Rovers are being represented in the English Women’s football pyramid. chose to give ten corporate hospitality tickets to the ‘Gas Girls’ for the home match against MK Dons at The Memorial Stadium as many of the young women involved in the team had never had the opportunity to attend a first team fixture, let alone sit in the hospitality seats.

Adam Tutton, Bristol Rovers Community Trust CEO and Women’s Chairman said: “Everyone at Bristol Rovers Community Trust are incredibly thankful for the generous donation of 10 hospitality tickets from the team at The re-launched Bristol Rovers Women’s team thoroughly enjoyed their day at The Memorial Stadium. It was a great opportunity to offer the girls this experience and become a presence at the club.”

Commenting on the day, Natalie Jones, Internal Sales Manager at explained: “Women’s football is going from strength to strength, and it is great to see the re-launch of the ‘Gas Girls’ as Bristol Rover’s senior women’s team. We were delighted to be able to provide what was the first ever first team experience for many of the players and all from the comfort of the hospitality seats. We hope they all enjoyed themselves and best of luck for the season!”

For more information about T.Cares and to find out how your charity or project could get involved, visit

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