LAS VEGAS, NV – The University of Nevada, Las Vegas Performing Arts Center (UNLV Performing Arts Center) has shared a ticketing partnership for over 30 years with Tickets.com. The UNLV Performing Arts Center is host to classical music, self-titled events, performance series from New York, around the world, and more. Since 1990, Tickets.com and the UNLV Performing Arts Center have ticketed inspiring performances to the campus community.
Like so many venues, the last year for the UNLV Performing Arts Center was filled with unforeseen schedule interruptions and new restrictions for the safety and health of performers, staff, and patrons. Faced with many challenges, the UNLV Performing Arts Center and Tickets.com persevered and converted many performances to virtual events.
Through modifications in setup and purchase flow, the UNLV Performing Arts Center leveraged ProVenue®, Tickets.com’s comprehensive ticketing solution, and MyProVenue™, the patron-facing digital ticket complement, to ticket both Live and Pre-Recorded events.
Adjustments included educating patrons on new processes, updating delivery type, adding information to confirmation emails, and generating extra email communication for virtual links close to the event(s).
As part of the patron adjustment period to virtual, the UNLV Performing Arts Center created and distributed a number of videos to help explain streaming, ticketing, and accessing virtual events.
Watch “Three ways to bring your tickets with you to an event”
Live & Pre-Recorded Events
With a mixture of tastes and disciplines, the UNLV Performing Arts Center was able to host several live and pre-recorded events. In February, the UNLV Performing Arts Center hosted “Live from the UNLV PAC: Ricardo Cobo in a Benefit Concert,” a virtual event that patrons/students could watch live with proceeds to help cover some costs the UNLV Performing Arts Center incurred due to the pandemic. Other pre-recorded events, such as “Sur La Table,” which runs through April 30th, are available for patrons to stream during a set time period.
University of Nevada, Las Vegas Performing Arts Center
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