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Tampa Bay Rays

Tampa Bay Rays | The Walk Up Game

T.Magazine 2022
1. Jackson Hole Rodeo: There is No I in Team
2. NASCAR Speeds Ahead with Ticketing Technology
3. Wolf Trap Celebrated its 50th Anniversary in 2021 with New Technology
4. Erie County Fair | The Best of Summer with Digital Tickets
5. Tampa Bay Rays | The Walk Up Game
6. Medieval Times | Royal Re-Opening with Strong Communication
7. Phillies | Always Loyal with Stored Value
8. Hickory Crawdads | Migrating to Tickets.com ProVenue Ticketing Platform
9. Youngstown State University | Digital Tickets
10. Exploration and Reinvention in Memphis with the Museum of Science & History (MoSH)
11. Mets | Data Solutions in New York
12. Lancaster Barnstormers | Opening Up to the Community
13. paranaple arts centre | Devonport, Tasmania, Australia
14. Spring Training | Surprise Stadium

Going into the 2021 season, the Tampa Bay Rays explored all kinds of new technologies to help them collect more directional data, identify more of their fans, and improve the overall ticketing experience.

Tickets.com sat down with Jimmy Reed, Manager, Strategy & Analytics at the Tampa Bay Rays to discuss the 2021 season and what they learned while welcoming back their fans into the stands.

The Walk-Up Game

A portion of sales for the Rays come from game day ticket purchases at the box office, known as walk-ups. While in the past walk-up sales were done in-person, in 2021, the Rays made modifications to adopt mobile-only ticket sales. On game day, fans looking to purchase tickets were met with QR-code signage which when scanned, took them through the MyProVenue ticket purchase flow and then to ticket delivery within the MLB Ballpark™ app.

“We’ve been mobile-only the whole year, we’ve had the ability for fans to scan a QR code to buy tickets through the MyProVenue purchase flow, but we really wanted to see if we could take it to that next step to make the experience even quicker.”

 

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