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The Harlequin Theatre welcomes ProVenue® migration to boost online sales

Longstanding UK client, the Harlequin Theatre, has recently introduced ProVenue® to manage all ticketing requirements at the Surrey venue.

Previously on ProVenueMax™, the Harlequin Theatre will use the new platform to support its digital strategy as Ian Orrick, Front of House Manager, explains: “One of our aims at the Harlequin is to drive more sales through our website and the move across to ProVenue® is central to this.

“Its responsive design makes it easy to view and use on tablet and mobile, and the extended interactive seat selection options will give patrons more choice and flexibility when booking online. As a web-based system, ProVenue® will also permit access for all our staff – something that has previously been limited to certain computers – which will be of huge benefit to the box office team.”

As’s most advanced platform, ProVenue® has been developed with both venues and patrons in mind. The system’s extensive data capture and reporting tools enable venues to design and implement targeted marketing campaigns – another reason why the Harlequin Theatre made the switch to the new system.

In addition, ProVenue® will also enable the theatre to implement patron-centric offers, upsells and retail packages online, as well as support the venue’s longer term aim of moving across to paperless ticketing.

As one of’s longest-serving customers, the relationship with the Harlequin Theatre dates back more than 20 years and remains one of the reasons why the venue continues to work with “The team are fantastic – extremely helpful, supportive and nothing is ever too much trouble,” adds Ian.

“The sales team understand our requirements and challenges and they’re great in advising solutions that really deliver what we need. The support team too are always on-hand to assist and have been excellent throughout the system migration.”

For more information about the Harlequin Theatre, visit

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