Nationally recognised US community theatre The Naples Players (TNP) has extended its partnership with technology solutions provider Tickets.com.
The new agreement sees the popular Florida venue migrate from its existing system, ProVenueMax™, to ProVenue® – Tickets.com’s most advanced platform that provides clients with a 360˚ view of their patrons’ buying habits and preferences.
Founded in 1953, The Naples Players has become one of Southwest Florida’s most popular theatres and hosts more than 220 performances every year. The venue comprises two theatres: the main stage Blackburn Hall and Tobye Studio, a more flexible space that has supported the growth of a wider breadth of show content over recent years.
Alongside its busy performance schedule, The Naples Players also runs a youth theatre education programme, ‘KidzAct’. What started as a summer program, KidzAct now runs all year round, providing local children and young adults with the opportunity to develop their skills in acting, theatre production and leadership.
Part of the decision to move to ProVenue® was to support the theatre’s fundraising initiatives. With ticket sales covering just over half of TNP’s annual expenses, donations remain a vital source of revenue for the theatre and allow TNP to continue to deliver professional-standard productions at competitive prices for visitors.
ProVenue® permits donations to be made online via the organisation’s website, where visitors can also purchase tickets and merchandise.
The flexible nature of ProVenue® will also allow The Naples Players to engage better with visitors via mobile devices – another reason cited for the system migration and an ever-increasing trend in ticketing.
Patrons of the theatre will also benefit from the introduction of MyTickets™, an account management platform that allows ticket forwarding and exchange, ticket resale via Consign-Back™, online voucher redemption and targeted promotions. MyTickets is supported by the extensive data capture and analysis features of ProVenue®.
“We are thrilled to be able to offer our patrons world-class ticketing solutions”, said TNP’s Artistic Director Byce Alexander, “enabling our box office to be more efficient, but also allowing our audiences to engage in the theatre in easier and more customisable ways.”
For more information about The Naples Players, visit www.naplesplayers.org.