Tickets.com client case study – The Theatre Chipping Norton
Testimonial: Adrian Terry (Box Office Manager)
The Theatre Chipping Norton is a small venue making big noises since its inception in 1975. The Oxfordshire-based theatre turned arthouse cinema, gallery and concert hall sees over 53,000 visitors per year as a result of its unique and enterprising offering of performances, festivals and workshops. With around 1200 events and workshops in 2017, it is easy to see why they are often the cause of much acclaim in the local community.
The Theatre Chipping Norton started working with Tickets.com in 1994, as Adrian Terry, box office manager, recalls: “We first engaged with Tickets.com over 20 years ago to further our digital and CRM capabilities and help us to better understand our patrons; this has been instrumental in implementing effective CRM campaigns to keep our visitors coming back.”
During this time, the theatre has migrated across from ProVenueDatabox® and ProVenueOnline® to ProVenue®, Tickets.com’s most advanced ticketing platform.
Since ProVenue® was first implemented in 2017, the Theatre Chipping Norton has benefited from MyProVenue™, the web application built on responsive web design to facilitate online ticket sales and patron self-service features.
In addition, the venue also uses CrowdConnect, Tickets.com’s cloud-based email marketing platform with advanced data capture functionality to further support patron engagement.
Like many Tickets.com customers, Adrian has experienced first-hand just how Tickets.com’s technology can support a smaller venue and achieve impressive results: “First and foremost we have a much greater understanding of our client base, which has led to an increase in ticket and sundry sales online through segmented and refined campaigns.
“As a venue we are unique, yet our move to ProVenue has futureproofed our booking tools and established a premium customer service platform that we hope will successfully launch our new seating campaign and the Chipping Norton Comedy Festival, as well as promote the upcoming literary festival.”
For more information about The Theatre Chipping Norton, visit www.chippingnortontheatre.com.