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Daytona, FL– September 2, 2021.  Last Saturday, headed down to Daytona Florida to participate in the NASCAR Technology Partner event during the Coke Zero Sugar 400 NASCAR Cup Series Race.

The Technology Partner event provided an opportunity to engage in discussions about the transformations NASCAR is making to improve race events, increase ticket sales, accelerate marketing efforts, and streamline operations.  This inaugural event was aptly themed Technology at the Speed of NASCAR. Speakers included the entire NASCAR technology team headed up by Christine Stoffel-Moffett, Vice President, Enterprise Technology.  At the event speakers shared how infrastructure and data quality and quantity have grown in every facet of the sport.

Ticketing Technology at the Speed of Nascar

With the Daytona International Speedway and the final race before the NASCAR playoffs as a back drop, the presentation showcased how access to technology and fan data are transformational in increasing personalized fan experiences and fan engagement within the sport.  The ProVenue platform (the back-office ticketing solution from, is now parked in the NASCAR Data Garage for improved audience segmentation and the start of automated processes.   NASCAR also is deep into learning from scan data provided by Alfred,’s custom all-in-one access control solution, to understand fan movements at events.

Joe Choti, President & CEO of said about the event,

“NASCAR has truly embraced technology as the path to improving fan experiences and we are proud to be part of this process to build the best in fan experiences.”

Learn more about NASCAR

ABOUT is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, has been the technology provider for over 1MM live events across the globe. Our team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, is on a mission to disrupt the ticketing industry and provide the best live experiences.

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