Email Marketing: Who Clicks Matters
Who clicks matters.
Your email subscriber data can help you understand your patrons, their interest in your events, the content that they care about and more.
Planning to market your next event?
Consider looking back at your previous emails with an Event Report.
An Event Report can help you identify which of your contacts have taken specific actions such as opening your email, clicking on individual links, and even unsubscribing. Plus, an Event Report can be run for specific email campaigns or for a given date range.
Once you know who is engaging, you can improve targeting for future marketing efforts.
The ones who clicked and the ones who did not.
If you promoted multiple concerts in the same email campaign, then you can use reports to identify which contacts clicked on each variation. You can then decide who to follow up with on one concert, both concerts, or none based on that information.
For those who did not click, perhaps a new marketing message will be your plan.
The email readers and nonreaders.
Open rate can also tell you a lot about your marketing message. For instance, if you are testing your subject lines with multiple email campaigns to sample audiences, email opens can provide you with insights on the strength & success of your subject line.
Read more about the value of the A/B test to improve your open rates.
With CrowdConnect you can quickly run Event Reports that will help you better understand your subscribers as well as your patron marketing strategies.
Interested in CrowdConnect? Learn More
Already a CrowdConnect user? Check out how to run an Event Report now.