International case study: INTRUST Bank Arena

The INTRUST Bank Arena is a multi-purpose facility and second largest indoor Arena in the state of Kansas. Featuring 22 suites, 40 loge boxes and more than 300 premium seats, the venue has a capacity of more than 15,000. The venue hosts 100+ events every year. Additionally, the Arena serves as the home venue for the Champions Hockey League’s Wichita Thunder and Champions Indoor Football’s Wichita Force.

What makes INTRUST Bank Arena unique is its full service in-house ticketing system, Select-A-Seat. In addition to the Arena, the system manages ticketing for a number of local venues, including the 1,200 seat Orpheum Theatre, Scottish Rite Temple, Wichita Grand Opera, and the U.S. Baseball Park. The system also manages a variety of large events, such as the Miss Kansas Pageant and the National Baseball Congress Tournament.

The ease-of-use, flexibility, and functionality of ProVenue® are key features in managing the variety of events held at INTRUST Bank Arena and other venues using Select-A-Seat. As Matt Hackler, Ticketing Client Representative for Select-A-Seat at INTRUST Bank Arena, explains: “Before migrating across to ProVenue®, we reviewed options from other ticketing providers and felt that the Tickets.com® system was not only best suited to our current requirements, but would be able to meet the ever-changing requirements of our clients.”

The technology provided by Tickets.com® has also underpinned the Arena’s Digital Initiative: “Our ticketing system has allowed us to make a number of significant steps forward in our digital strategy,” confirms Hackler.

“The white-label solution that Tickets.com® provides has not only enabled us to implement the technology as part of our Select-A-Seat in-house system brand, but its open architecture means that we can integrate it with other systems, including TixTrack – which provides automated historical reporting. This has been a great source of information for not only us, but our promoters, too.”

Hackler recalls one particular event where the partnership with Tickets.com® delivered: “In 2015, we welcomed Garth Brooks to INTRUST Bank Arena and we needed to ensure we could sell a high volume of tickets and quickly.

“We started working on this with Tickets.com® almost a year in advance of the on-sale date and together we created a plan that managed every detail; from the flow of information and messaging to how we would deal with the amount of orders we anticipated to take via phone – the Tickets.com® team even stepped in to support us with this. Our extensive planning and partnership with Tickets.com® meant that we were able to sell more than 65,000 tickets in one hour and successfully execute the ticketing for six sold-out shows – the promoter even referenced how good the sales conversion rate was!”