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ProVenue®: The UK Story So Far


Since the 2014 launch of ProVenue® in the UK, Tickets.com® has integrated a growing number of UK clients to the industry-leading platform.

Across the arts, entertainment and sport industries, venues are taking advantage of the platform’s integrated features, which are specifically designed to help clients access, understand, and capitalise on their own consumer data.

Most recently, Tickets.com extended its partnership with Dundee Football Club, which will see the Scottish Premiership migrate to the ProVenue platform for the 2019/2020 season. The organisation will use the system’s data capture features to foundationally strengthen long-term fan engagement, while also improving the fan experience with the easy-to-use e-commerce and account management features that become possible with ProVenue integration.

Tickets.com will once again support the Monster Energy FIM Speedway of Nations, one of the speedway’s biggest competitions, when it returns to the National Speedway Stadium in May 2019. As a customer since 2016, the National Speedway Stadium is home to the Speedway Great Britain Premiership club, the Belle Vue Aces, who also use ProVenue to manage all ticketing.

The Harlequin Theatre, another longstanding client, migrated to ProVenue to be more competitive in the ever-expanding digital marketplace, encouraged by the responsive design of the selling interface and the ease with which the platform allows ticket selling and event administration to work in tandem.

Other arts and visitor attraction venues making the switch in recent times include the award-winning Roald Dahl Museum & Story Centre, Town Hall Theatre Galway, Music Mania and Mitchell Arts Centre—all of whom chose ProVenue to revolutionise the customer experience and improve in-house ticketing operations.

Guildhall Winchester, a new customer to Tickets.com, recently integrated ProVenue into their operations and will go live imminently with Alfred, the latest advancement in mobile Access Control from Tickets.com.

Venues refer to the ProVenue platform’s flexibility as a key reason for partnering with Tickets.com or migrating from legacy products. As ticket purchasing behaviours have become more on-demand and self-service, MyProVenue™ has helped venues such as The Theatre Chipping Norton, Trinity Arts Centre and Leeds College of Music adapt and provide their consumers with a simple and convenient way to buy tickets online, anytime.

Tickets.com works with a range of sectors across the UK and Ireland and continues to evolve its industry leading ProVenue technology. The recent introduction of its Membership and Loyalty (don’t we have another T.News story to link to for this?) features has generated a lot of interest, and with more powerful features on the way, the Summer of 2019 promises many more migrations to ProVenue.

Nick Kinsella, Technical Account Manager, said: “ProVenue continues to grow across the UK with many venues choosing to migrate to enhance the experience for fans and patrons.

“We are especially delighted to announce the extension of our partnership with Chesterfield Theatres, which will allow the organisation to manage ticket sales across a multitude of sales points including The Pomegranate and Winding Wheel Theatres, a call centre and their Visitor Information Centre.  Equally we are thrilled to extend our long-term relationship with Dundee Football Club who will benefit from the digital approach Tickets.com has adopted.

               “We are very excited about the future of the ProVenue suite of products including MyProVenue and Alfred. The intuitive design and interfaces allow for self-administration and self-service at the touch of a fingertip.”


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