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Tracking online publicity methods

With venues now employing a wide array of marketing tools to deliver against strategies, it has never been of greater importance to establish their effectiveness and thanks to the latest system developments, has made this process even easier…

Traditionally, venues have provided customers with the option to record the source of the transaction in the ticketing as a means to gain an understanding of where the customer has learnt about the performance.

Thanks to the latest system developments, has made this process even easier, as venues who operate version2.7 (or higher) of ProVenueDatabox™, version 6.7 (or higher) of ProVenueMax™ or ProVenue can now provide customers with a number of options on the payment screen to select how or where they heard about the event.

What will the customer experience?

The customer will be presented with an additional option box on the final transaction screen where they will be able to choose the method in which they heard about the event:

tdc tracking

The title and informative text can be configured on this as per the venue’s requirements.

Did you know…

If you are using Google Analytics from your customer-facing website you can now link this with the transaction flow for additional statistics.

It is also possible to track customer experience by providing the support team with your unique Google Analytics UA code to apply to the sales flow.

Interested in finding out more?

ProVenueDatabox™, ProVenueMax™ and ProVenue users

If you would like to use the online publicity methods function please contact the support team who will provide detailed instructions on how to access this feature. support team
T: +44 (0) 845 330 2343
ProVenueDatabox™: Option 5
ProVenueMax™: Option 6

ProVenue: +44 (0) 333 2406010

Click here to download this information as a pdf.

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