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Yeovil Town FC becomes first English club to adopt ProVenue ticketing system

Yeovil Town FC, a client since 2012, has recently migrated across to ProVenue to manage all of the club’s ticketing requirements.

Football League Two side Yeovil Town went live with the new ticketing system in time for its pre-season friendly against Swindon Town in July; the first home league game ticketed through ProVenue was a 2-0 win against Notts County.

The decision to move across to ProVenue was made to boost the club’s online ticket sales and experience for its fans; already sales online are up on last season’s per-game average and feedback from supporters has been very positive.

“Moving across to ProVenue was a major step forward for the club; it will enable us to provide an improved ticketing experience for our fans and encourage more ticket sales online, which is something we are working hard to achieve,” said Robert Baker, Ticket Office Manager at Yeovil Town.

The club also wanted to upgrade to ProVenue to benefit from the system’s advanced CRM features. ProVenue allows users to capture data in a variety of formats to support in the analysis of trends, to develop metrics and facilitate targeted marketing campaigns.

A quick turnaround to get the new system up and running in time for the start of the Football League season was essential; the club’s longstanding relationship with’s support and customer services team was vital to this, as Robert explains, “We’ve worked really closely with to ensure that the new system was designed and built to meet our ticketing needs – and, against a tight deadline, the team delivered exactly what was required. Their in-depth understanding of the club is invaluable and we have a fantastic relationship with the team there.”

Nick Kinsella at said: “We’re really pleased with the feedback so far from Robert and his team since the club went live with ProVenue; the system’s advanced functionality will enable them to offer their fans so much more in the way of an online experience and its reliable, user-friendly features will support the growth in online ticket sales.”

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