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ProVenue Exchange 2018, themed “Experiences Bring Stories to Life,” fosters a drive for innovation, community, ideas, and impact for the experience industry.

Last year we kicked off ProVenue Exchange with “creativity breeds value and experience” and introduced trends in marketing, UX design, event discovery, and how to inspire the millennial audience by delivering the most effective message from any platform.

This year’s event comes with more creativity, more cutting-edge technology, an incredible line-up of speakers and tech pioneers, and sessions that explore the next big idea. Learn about revolutionizing access control from the box office with the newly introduced product, Alfred, to leveraging the best fan engagement through visual experiences. Explore the latest enhancements within MyProVenue and CrowdConnect. Discover our newest members of the Registered Developer Program and the centralized information platform via the Reporting Portal, and so much more.

12:00 PM – 6:00 PM | Registration Desk
South Entrance Lobby

6:30 AM | Fun Run
Front Entrance

8:00 AM – 5:00 PM | Registration
South Entrance Lobby

8:00 AM – 9:00 AM | Breakfast
Saffire/Courtyard

9:15 AM – 9:30 AM | Welcome to ProVenue Exchange 2018
Ed Gow, VP of Client Engagement at Tickets.com
Crystal ABCD

9:30 AM – 9:40 AM | Experiences Bring Stories To Life
Joe Choti, President & CEO at Tickets.com
Crystal ABCD

9:40 – 9:50 AM | T.Cares Community
Eddie Rausch, Chief Operating Officer, Founder and Chairman of the Board at Vet Tix
Crystal ABCD

9:50 AM – 10:20 AM | Technology and Innovation
Derek Argobright, Chief Technology Officer at Tickets.com
Crystal ABCD

10:20 AM – 10:30 AM | Break

10:30 AM – 4:30 PM | Ask The Experts
Opal One

10:30 AM – 11:45 AM | Breakout Sessions

MyProVenue Part I: The Ultimate Patron Experience
This presentation will take the audience on a “nuts and bolts” tour through the many features of MyProVenue. This will include demonstrating how easy and intuitive it is for ticket buyers to search for tickets via best available or seat maps, add a payment type, choose a delivery method and check out. We will also show the simple ways that users can create and manage their MyTickets account, post tickets for resale and purchase resale tickets, and much more. MyProVenue extends the power and ease of use of ProVenue to the customer and captures patron details to enhance the customer relationship.
Speakers: Mike Turner, Tickets.com
Location: Emerald Salon One

CrowdConnect: Communicate With Confidence Using ProVenue Powered Data
Come hear about the ProVenue integration that can help you maximize your marketing efforts by providing automated access to your Patron Accounts and related data. We’ll show you how you can use ProVenue data to tailor email communications in WhatCounts based on each subscriber’s unique relationship to your organization. Learn how to connect with the right crowd by creating smarter segments based on patron traits or previous purchases, and know that your patron’s communication preferences are protected with automatic data protection syncing between ProVenue and WhatCounts.

Speaker: Allyson Miller and Jordan Ryan, Tickets.com
Location: Emerald Salon Two

Using ProVenue To Deliver To True Fans
See and hear how your industry colleagues are utilizing ProVenue and MyTickets to ensure that their best fans and patrons are getting access to the tickets that they deserve.
Speakers: Ed Gow, Tickets.com
Location: Emerald Salon Three

Registered Developer Program Update 2018
This session will focus on the Registered Developer Program (RDP), and the integrations the RDP enables. After a brief introduction to the Program, we’ll go over the new tools and features in use by our program members. We’ll also talk about some of the new integrations available since PVEX 2017, and close out with a discussion of how clients are taking advantage of the program to build their own solutions.

Speakers: Chris Farrar, Tickets.com
Location: Yellow Topaz

Maximize Your Ticket Sales Using Data for Online and Social Advertising
Presented by Fan Interactive
Looking for how to maximize your ad dollars? This session will showcase how Fan Interactive Marketing can help you harness your data into agile digital marketing campaigns to reach each of your potential customers through the most effective channels and at the most powerful time. With a focus on digital advertising based on data for Search Engine Marketing (SEM), retargeting, Facebook and other social channels, learn how Fan Interactive is able to drive the highest Return On Investment (ROI) for their clients.

Speakers: Bucky Heath, Tickets.com; Chris Westrich and Daniel Banks, Fan Interactive
Location: Blue Topaz

11:45 PM – 1:00 PM | Lunch
Saffire/Courtyard

1:00 PM – 2:00 PM | Breakout Sessions

MyProVenue Part II
While Part I took us through a tour of MyProVenue from the customer point of view, Part II will be all about the ongoing evolution of MyProVenue. Tickets.com has worked directly with clients to implement several new features including the elimination of “triple click” on the Availability page, the addition of the buyer type “tray” on mobile, support for packages, a new mobile event calendar, and the continued expansion of utilizing ProVenue for self-service. Upcoming features include expanded upsell presentations for the mobile experience based on sales groups, the addition of background images for enhanced branding opportunities and much more. We will also review upcoming desktop display enhancements such as a new seat map display and a new MyTickets look and feel and we will explore more self-service opportunities utilizing MyProVenue’s Control Center tool.

Speakers: Mike Turner and Jennifer Liao, Tickets.com
Location: Emerald Salon One

Come Meet Alfred, Your Mobile Concierge Assistant
Following the introduction at the end of 2017, Alfred is ready for “his” ProVenue Exchange debut. Learn about the design and birth of the product, see currently available features in action, and get a glimpse of things to come. A visit to our lab will allow you to interact with Alfred in person. Topics will include ticket validation, mobile reporting, and portable ticket sales.
Speaker: Chris Farrar, Tickets.com
Location: Emerald Salon Two

Multi-Channel Distribution: Best Practices and Q&A
Presented by AutoProcessor
An opportunity to learn about the secondary market and multi-channel distribution from the creators of the software that enabled this opportunity in ticketing. Discussion topics will include the value of the secondary market, utilizing the secondary market to your advantage, partnerships into the secondary marketing and their benefits and disadvantages, best practices in the secondary market, as well as an open forum for any questions.

Speakers: Dominic Laico and Michael Morrow, AutoProcessor
Location: Yellow Topaz

CrowdConnect: Powerful Email Marketing Made Simple
Captivate your patrons and engage them through personalized email campaigns. Our email platform, CrowdConnect™, utilizes breakthrough technologies that help you create meaningful and timely emails to move your patrons from having interest in your event to buying tickets. In this session, we will provide you with the tools and knowledge to effectively segment your audience, build lifecycle campaigns, strategize through A/B testing, and provide a positive digital experience when connecting with your patrons.

Speakers: Bucky Heath and Pete Bramson, Tickets.com and Daniel Banks, Fan Interactive
Location: Blue Topaz

2:00 PM – 2:10 PM | Break

2:10 PM – 3:10 PM | Breakout Sessions

Tracking and Analytics Part 1
Come and explore how tools like Google Analytics and Google Tag Manager can be used to collect and report on how your patrons are using MyProVenue. We will show you how to set up Google Tag Manager to take advantage of the tags embedded within MyProVenue and we will show you how to use Google Analytics to view global user statistics such as how much time users spend on MyProVenue, where your users are located, how many users visit your MyProVenue pages, what types of device customers use to view your pages and other valuable data points.
Speakers: Mike Turner, Tickets.com
Location: Emerald Salon One

Replication: The Whole Package
ProVenue empowers your ticket office to build endless variations on packages. How can you turn requests from the box office and finance into reports? This session will cover the life cycle of a package–from rollover to expansion to exchanges and returns–from a data perspective. Learn the difference between a master event and package seat, a package line and a package-list line. We’ll help you on your way with code samples and a hands-on demonstration of query writing for various types of packages and business cases.

Speakers: Allyson Miller and Tom Schreiber, Tickets.com
Location: Emerald Salon Two

Upsell Opportunities
Upsells offer more than just an opportunity to sell more tickets; they also offer patrons a simple purchasing experience. Offering upsell discount incentives can offer patrons a sense of satisfaction of having found a “great deal” on tickets. In this session we’ll have an in-depth discussion including an examination of different types of upsells, tips and tricks and best practices followed by a review of the new MyProVenue upsell functionality.
Speaker: Heidi Laws, Tickets.com
Location: Emerald Salon Three

Round Table with Experience
Learn how MLB teams use the Experience platform to target and reward unique fan segments and capture more data to use with dynamic marketing. Teams will also share best practices for alternative ticketing options that drive fan engagement and provide a sneak peek of new and innovative applications of mobile technology designed to better address specific team needs.

Moderator: Junior Gaspard, Experience
Location: Yellow Topaz

3:10 PM – 3:20 PM | Break

3:20 PM – 4:20 PM | Breakout Sessions

Creating a Seamless Design from Website to Ticket Purchase Flow while Minimizing Patron Abandonment
Design thinking helps identify and solve a wide range of problems, building trust in your clients and reducing abandonment in the ticket purchase flow. In this interactive design session, we will take you through the do’s and don’ts of creating a seamless experience from your website to the ticket purchase flow, building a cohesive story and experience for your users from beginning to end. You will see examples of things that work and things that don’t and we will draw upon basic ideas of color, brand and theme building. We’ll spend the last half of the session building upon these principles and letting you create your own MPV experience using our backend admin tool. Bring your laptop for this interactive session!
Speakers: Jennifer Liao and Katherine Walch, Tickets.com
Location: Emerald Salon One

Harness Lightning With ProVenueForce 2.0
Follow your patrons’ journey from “top of funnel” to renewal. The newest release of our flagship CRM integration comes packed with even more ProVenue data and all-new features including real-time Lead conversion, real-time Account conversion, and seamless support for ProVenue Patron Merge. PVF 2.0 fully supports the Salesforce Lightning experience, a framework for fast customization and a stunning user interface that helps you sell faster, work more productively, and make better decisions. Join us for a product overview and a demonstration of ProVenueForce in the awesome new world of Lightning. Ally and Jordan will talk about on-boarding your organization, from data migration to integrating third-party industry data.
Speakers: Allyson Miller and  Jordan Ryan, Tickets.com
Location: Emerald Salon Two

The Latest ProVenue Features Serving Flexible Inventory And Table Seating
Looking to combine different types of seating areas for a single event? Want to sell reserved tables without seating strangers together? How about a new way for promoters to manage their Platinum and Premium inventory? We’ve got you covered as clients discuss how they’ve leveraged ProVenue features to increase flexibility – no yoga mat required.
Speaker: Ed Gow, Tickets.com
Location: Emerald Salon Three

Registered Developer Panel
Hear directly from members of our Registered Developer Program as they talk about their products and experiences working in the ProVenue ecosystem. This year’s developers include: Fevo – A group sales platform allowing friends to buy on their own schedule but be seated together; Groupon – A household name for finding discounts across a range of products; MTP Software – Makers of the ScoreCRM platform used across minor league baseball and other verticals.
Speakers: Chris Farrar, Tickets.com; Ari Daie, Fevo; Jim Sofranko, Groupon; Frank Cincotta, MTP Software
Location: Yellow Topaz

4:30 PM – 6:30 PM | Product Showcase
Enjoy a special social gathering featuring our partners’ products and solutions.
Crystal EF

6:30 PM | Bus Departs for Opening Reception
South Entrance Lobby

7:00 PM – 10:00 PM | Opening Reception
Cedar Room

6:30 AM | Fun Run
Front Entrance

8:00 AM – 5:00 PM | Registration
South Entrance Lobby

8:00 AM – 9:00 AM | Breakfast
Saffire/Courtyard

9:00 AM – 9:15 AM | Day 2 Introductions
Ed Gow, VP of Client Engagement at Tickets.com
Crystal ABCD

9:15 AM – 10:30 AM | Product Roadmap
Robert McClintock, VP of Product Management
Crystal ABCD

10:30 AM – 10:45 AM | Break

10:30 AM – 3:15 PM | Ask The Experts
Opal One

10:45 AM – 11:45 AM | Breakout Sessions

MyProVenue Part I: The Ultimate Patron Experience (Repeat)
This presentation will take the audience on a “nuts and bolts” tour through the many features of MyProVenue. This will include demonstrating how easy and intuitive it is for ticket buyers to search for tickets via best available or seat maps, add a payment type, choose a delivery method and check out. We will also show the simple ways that users can create and manage their MyTickets account, post tickets for resale and purchase resale tickets, and much more. MyProVenue extends the power and ease of use of ProVenue to the customer and captures patron details to enhance the customer relationship.
Speaker: Mike Turner, Tickets.com
Location: Emerald Salon One

Engaging Your Patrons via Loyalty Programs
Awarding patrons with points for engaging in desirable behaviors is only part of the equation.  We’ll discuss strategies that can be used to take your point system to the next level – get your patrons to a new level of engagement.
Speaker: Heidi Laws, Tickets.com
Location: Emerald Salon Two

Replication Roundup
Join us for an intimate discussion with power users of the Replicated Data Service. Bring your success stories and share ideas to improve reporting. Take away tips for leveraging the service to maximize this powerful offering. Learn about what’s new and planned in Replication.

Speakers: Allyson Miller and Tom Schreiber, Tickets.com
Location: Emerald Salon Three

A 2017 Case Study: The Texas Rangers and Globe Life Park
Presented by ParkHub
The Texas Rangers were ParkHub’s first MLB and TDC client. Get a retrospective look at the 2017 season from the parking lot, not the sandlot. A comprehensive case study presentation featuring the layout, operations, technology, and results of the parking department while using the ParkHub platform.

Speakers: Jarrod Fresquez, ParkHub
Location: Yellow Topaz

More Than a Link: Strategies for Converting Your Group Business to Digital
Individual tickets and season tickets have gone completely digital. Group sales, however, are more complex and require flexibility and customization. Come learn what it takes to convert all your group tickets to digital, and why it will help your organization become more efficient and drive new revenue.
Speakers: Matt Mastrangelo, Groupmatics
Location: Blue Topaz

11:45 PM – 1:00 PM | Lunch
Saffire/Courtyard

1:00 PM – 2:00 PM | Breakout Sessions

Tracking and Analytics Part 2
Come and explore how tools like Google Analytics and Google Tag Manager can be used to collect and report on how your patrons are using MyProVenue. We will show you how to set up Google Tag Manager to take advantage of the tags embedded within MyProVenue and we will show you how to use Google Analytics to view global user statistics such as how much time users spend on MyProVenue, where your users are located, how many users visit your MyProVenue pages, what types of device customers use to view your pages and other valuable data points.
Speakers: Mike Turner, Tickets.com
Location: Emerald Salon One

Registered Developer Program Annual Meet-up
This session is restricted to those clients and third parties that are members of the Registered Developer Program. As is customary for our meet-ups we’ll be hosting an open forum to discuss the program, collect feedback related to tools and features, and review ProVenue concepts of interest. All Program Members are encouraged to attend.
Speaker: Chris Farrar, Tickets.com
Location: Emerald Salon Three

Solutions for Advanced Patron Management
Learn how to leverage Tickets.com’s newest utilities to import, manage and merge patron data. This session will review the utilities and services we’ve recently added to our product offering.
Speaker: Thomas Schreiber, Tickets.com
Location: Yellow Topaz

Evolving Fan Engagement & Experience Through Technology
Want to know how you can control your inventory with real-time customer data or how you can better monetize your attendees? Maybe know which season ticket holders aren’t showing up without human interaction? Care to understand how to keep your fans safe, while increasing your brand awareness and revenue simultaneously? TicketGuardian, the live-events industry leading InsurTech company offers a wide range of consumer facing insurance products and proprietary technologies that provide inventory control, with real-time customer data, while helping platforms, venues, and organizers to better engage their attendees by providing choice and convenience to their ticket-buying experience.

Speakers: Tim Albee and Bryan Derbyshire, TicketGuardian
Location: Blue Topaz

2:00 PM – 2:15 PM | Break

2:15 PM – 3:15 PM | Breakout Sessions

MyProVenue Part II (Repeat)
While Part I took us through a tour of MyProVenue from the customer point of view, Part II will be all about the ongoing evolution of MyProVenue. Tickets.com has worked directly with clients to implement several new features including the elimination of “triple click” on the Availability page, the addition of the buyer type “tray” on mobile, support for packages, a new mobile event calendar, and the continued expansion of utilizing ProVenue for self-service. Upcoming features include expanded upsell presentations for the mobile experience based on sales groups, the addition of background images for enhanced branding opportunities and much more. We will also review upcoming desktop display enhancements such as a new seat map display and a new MyTickets look and feel and we will explore more self-service opportunities utilizing MyProVenue’s Control Center tool.

Speakers: Mike Turner and Jennifer Liao, Tickets.com
Location: Emerald Salon One

Meeting Of The Minds
Bob McClintock and Derek Argobright will take questions and share their thoughts in an interactive, open floor discussion.

Speakers: Bob McClintock and Derek Argobright, Tickets.com
Location: Emerald Salon Three

Big Data Doesn’t Need to Be Complicated
Presented by Round Rock Express Baseball Club and Fan Manager
You’ve got lots of fan data and figuring out how to best use it can get complicated…or not. This session with Stuart Scally, head of ticketing at Round Rock Express and David Melnick, CEO of Fan Manager, will show you how Round Rock easily unifies data from ticketing, CRM, commerce, social media, email, and other disparate sources into a single source of the truth. This holistic view enables Round Rock to quickly identify, analyze, measure, and activate fans for increased revenue.

Speakers: Stu Scally, Round Rock Express Baseball Club and David Melnick, Fan Manager
Location: Blue Topaz

3:10 PM – 3:20 PM | Break

3:30 PM – 5:00 PM | Keynote
Kindra Hall, Award-Winning Columnist, Author, and National Champion Storyteller
Crystal ABCD

6:30 PM | Bus Departs for Social Night Out
South Entrance Lobby

7:00 PM – 10:00 PM | Social Night and Live Performance with Chris Lane!
Music Farm

10:00 PM – 1:00 AM | After Party
Midtown Tavern

7:00 AM | Grab and Go Golf Breakfast
Promenade

8:00 AM | Bus Leaves For Golf Outing
South Entrance Lobby

9:00 AM | Tee Time
Patriots Point Links

8:30 AM – 9:15 AM | PVEX18 Breakfast
Emerald Salon Three

9:30 AM – 2:00 PM ProVenue Training
Emerald Salon One
Emerald Salon Two
Emerald Salon Three

Schedule subject to change. 

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