Rugby League Commercial appoints Tickets.com as Ticketing Provider
Manchester, UK: Wednesday 7th February –
Rugby League Commercial has continued its reimagining of Rugby League, in partnership with IMG, with the appointment of Tickets.com as the sport’s new Ticketing Provider for all major central events.
The partnership will improve the experience for ticket buyers, which has been a major priority since the formation of Rugby League Commercial in early 2023 under the realignment of Rugby League.
The new ticketing site is now live at rugby-league.com/tickets and has been designed to provide a better experience for fans purchasing central events tickets, with tickets for the 2024 Challenge Cup Finals, Magic Weekend and Super League Grand Final available to buy now.
Rhodri Jones, Managing Director of Rugby League Commercial, said:
“We have been reviewing all areas of the sport’s commercial operation over the last year, in partnership with IMG, and we are excited by the possibilities of our new partnership with Tickets.com. As a company owned by Major League Baseball and also supplying NASCAR and the United Soccer League, they have an impressive track record of delivering league-wide ticketing.
“We want to make it as easy as possible to buy tickets for Rugby League matches, and this is an important step in that journey. As an organisation which stages major events in different venues – this year Wembley Stadium, Elland Road and Old Trafford are already on sale, with others to follow – flexibility is key, and while we will continue to offer paper tickets for those fans who prefer that method of delivery, we believe that many of our customers will appreciate the additional digital and mobile ticketing options that we will be able to offer through Tickets.com.
Joe Choti, President and CEO of Tickets.com said, “We are thrilled to partner with Rugby League Commercial, and we welcome them to the Tickets.com family. Our goal is to be more than just a ticketing provider to our clients and our new collaboration with Rugby League Commercial will help us to develop the future of ticketing technology for sports and entertainment. We look forward to bringing Rugby League fans across the UK to our powerful, reliable, and secure ticketing platform to deliver a paramount digital experience. Tickets.com is keen to grow our partnership and looks forward to playing a key role in the reimagining of Rugby League.”
This is the latest in a series of significant changes for the sport in recent weeks following the Super League brand refresh and other innovations such as the Voono fantasy game, the digital asset management partnership with ScorePlay, and the launch of the new SuperLeague+ streaming platform.
About Rugby League Commercial
RL Commercial is a limited company formed in 2022 – the result of realignment within Rugby League between the RFL and Super League Europe. RL Commercial drives Rugby League’s commercial development, in partnership with the sport’s strategic partner, IMG. The Rugby Football League (RFL) is the national governing body (NGB) for professional and amateur Rugby League in England. RL Commercial and the RFL are members of the sport's international board (IRL). For more information, please visit: The Home of Rugby League (rugby-league.com).
About IMG
IMG is a global sports, events and representation company. It is a leader in rights management, multi-channel content production and distribution, consultancy and fan engagement; owns, produces and commercially represents hundreds of live events and experiences; and manages licensing programs for the world’s best-known brands and trademarks. IMG is a subsidiary of Endeavor, a global sports and entertainment company.
About Tickets.com
Tickets.com is a technology solutions provider focused on building premium live event experiences for clients and patrons. Established in 1995, Tickets.com has been the technology provider for over 1M live events across the globe. The Tickets.com team is dedicated to developing and delivering the most innovative and modern ticketing technology in the world. Through strategy, partnership, and innovation, Tickets.com is on a mission to disrupt the ticketing industry and provide the best live experiences.
