El Paso Hosts MiLB Innovators Summit and Second Annual Ticketing Symposium Presented by Tickets.com
This October, representatives from approximately 90 Minor League Baseball™ (MiLB™) teams headed to El Paso, Texas – home of the El Paso Chihuahuas™ – for the MiLB Innovators Summit™ and Ticketing Symposium presented by Tickets.com.
For years, Tickets.com and MiLB have worked together to push customer experience boundaries and transform the future of sports and entertainment. The three-day summit provided an opportunity to showcase creative ideas and engage in wider discussions about ticket sales, marketing, operations and more.
Industry leading ticketing software ProVenue, developed and powered by Tickets.com, was the focus during day one of the Ticketing Symposium. It provided current and potential MiLB clients the opportunity to learn more about the innovative uses for ProVenue to help build brand loyalty and incentivize fan behavior.
During the symposium, Tickets.com partners shared ticket sales strategies and beneficial philosophies with technology experts, marketers and executives. FIS, international providers of financial services technology, unveiled possible new features through ProVenue which could allow teams to improve fan experiences exponentially before a given event. Fevo, a member of the Tickets.com Registered Developer Program, also explored the value of group sales campaigns as a means to enhance single game sales.
Another area of rapid growth is the number of MiLB teams employing T.Cares, an initiative that partners teams with nonprofit organizations to support local communities. Regarding the T.Cares initiative, Bucky Heath, head of marketing and strategic partnerships at Tickets.com said,
“It was an honor to share insight and information about our T.Cares and to have the opportunity at the MiLB Innovators Summit to express our commitment to the service and purpose.”
“We are in the business of creating experiences and through our work with the Shriners Hospitals for Children and the Special Olympics in particular, we’re in a position to deliver memorable experiences for some truly inspirational individuals,” said Heath.
Speaking at the event, Tim Snyder, vice president of business development at Tickets.com, said,
“At Tickets.com, we have made it our mission to bring technology to our partners that supports their mission to develop and grow the best fan relationships. This year’s Ticketing Symposium comprised an excellent lineup of technology experts and our current partners and clients, and it showcased our ever-expanding partnership with MiLB.”
To learn more about how Tickets.com is transforming the future of ticketing, visit https://provenue.tickets.com/.
To find out more about the MiLB Innovators Summit, visit https://www.milbinnovatorssummit.com/.